011: Capturing Moments To Creating Connections: Michelle’s Permanent Jewelry Journey With Bonded

Jen: Hey there, I'm Jen Therrien and I'm so glad you're here. I'm a former nine to fiver that dove into entrepreneurship eight years ago with zero business experience. I'm a wife, mama of two young girls, boutique owner, jewelry designer, and now the proud owner and coach leading GoldieLynx Permanent Jewelry.

I have a passion to empower fellow business babes. This podcast is made to equip you with everything you need to succeed from actionable marketing steps to digging deep on your mindset. I know firsthand the heart, hard work, and let's be real at times of struggle that makes up this amazing journey. You want to know what has enabled me to shine the brightest coaching plus community here at GoldieLinks

we share openly educate and lift each other up, expect to get linked with fellow PJ owners that will do just that sprinkled with plenty of fun along the way. Competition is an old school thought and connection is the way get ready to feel inspired. Welcome to the GoldieLinks podcast.

Hey, it's me. I'm going to jump in here real quick. Did you know you can have your own Goldie Links business? If you've been dreaming about having a successful permanent jewelry business, but you don't know where to start. Or you have a permanent jewelry side hustle and wanna take it to the next level and be a part of something bigger, then I would love to connect.

Just go to be goldie girl.com, submit your info and we can see if this is a good fit for you. So it's ba goldie girl.com. BEA goldie girl.com. Now back to the show. I am so excited to have Michelle back on the show. We actually had her on previously talking all about her coaching business. This time we're talking everything permanent jewelry.

We're going to talk about how she moved across the country, started a permanent jewelry business, not knowing a soul, how she decided to go with the franchise of Bonded versus going out on her own, scaling, adding a brick and mortar, employees, social media, adding products to her brick and mortar. We talk about so many amazing things I know you'll find a lot of value in.

So let's dive on in. Okay. We're back with Michelle. I'm so excited to talk all things permanent jewelry this time. So I know you shared a little backstory before, but if you want to share again, I guess just more or less like the permanent jewelry side, maybe like how you got into permanent jewelry, how that all came about.

Michelle: Yeah, for sure. I worked as a photographer for 12 years, decade? A long time. And I was running my own photography business, and I had these friends, they had gone to the same high school, kind of grew up in the same area as me, and they Asked if I would come do this brand photography for this new like jewelry company they were doing.

doing it. So they started in: 2019

na and we moved out here late: 2021

Not to move my photography business with me. And so I had been operating across like a couple different states out in the West. North Carolina just felt like too far of a flight. And so, originally I was like, okay, I'm not gonna start it out here, but I'll still fly back for my, you know, like I'll still go back for them.

And so I kind of did that for the first little bit and then I realized that that was totally not sustainable. Kind of like taking up time. That I wanted to be spending leaning into some other passions like coaching that I had been avoiding. And so it was like an easy avoidance tactic. And so I kind of like took the plunge and was like, okay, I'm gonna end my photography business.

I'm going to give my clients 12 months, like a full year to use me. I'm going to fly out a couple more times. So I was in the midst of that. And. We'd been talking or they posted something about how they were just starting to do franchises. Like they had just opened up like in state franchise and I was going to Utah for a photography like the next week.

And so I reached out and I was like, so hear me out, like crane me while I'm in town, literally next week, because I, you know, have loved being a part of the business up until this point, I'm walking away from my photography business. And at the time, like, I was really lonely, like, I was alone. I didn't have really any connections yet.

It was a whole new place. And I, like, stripped out all my, like, the pillars that you, like, hold on to. And so, I was really struggling. And photography was such a part of me. Like, I had definitely wrapped up my identity in that business. And so, to be walking away from that, like, made me feel really naked. And so, this felt like a really safe place to, like, okay, I'm gonna do this.

Like, I know the product is good. I know these guys. Like, I know this. I know them. Part of it. I've watched them build it and I can kind of like come in. I'll open a franchise of it. It'll be fun. So fun. I'll do it on the side. . Oh my gosh, that was the biggest yes words, . It was like, I'll do it on the side.

Like while I am figuring out how I wanna do coaching and healing, you know, and like my husband and I were going through some hard, like really hard stuff and so it was equal part. Like, was excited about the business of it. And then also, there was this idea that like, I needed it to heal me. I needed it to take up the space for me so that, that I couldn't find anywhere else.

Um, and the connection that Bonded stands for and like the permanent jewelry is kind of gave me this like easy in to be like, let's connect and be best friends.

Jen: Yeah. Like, I guess you kind of answered the question, but my thought kept coming to, yeah, knowing you just knew photography so well, what made you decide to start?

permanent jewelry and not just move over your, in like your photography business.

Michelle: I actually think that's one of the biggest mistakes people make is like, just because you're good at something doesn't mean it's what you should be doing. And I got caught in that trap for a long time because I am a good photographer.

Like my families were so sad when I stopped, like I just sent, I just like, I'm closing my galleries and I have had so many messages that are so Like sweet that have been like, I am devastated. Is that like you're, cause I've been couched in the family since I started. Like my retainment rate was 90 percent of my clients.

And so when I was getting new clients and that was with me moving, you know, like when, when I moved a lot of, I kept most of my clients because I would travel back to them. And so I was good at it. I was a good family children's photographer. You know, like I wasn't like making a million dollars. Don't get me wrong, but that's a whole different.

Podcast. But I was good at it and I, it was safe and it was what I needed when I needed it. But then when it stopped serving me, the only reason I held onto it was because I was good at it. So what really pushed me to let go of it? was honestly that just kind of that realization that like I have held on to this too long and it's blocking what I really want to be doing, which the reason I love photography was the connection.

Yeah. It was the connection. It's what I, it's how I could connect with people. It's how I could hold space for them. It's how I could see them be their friend and really love them authentically, even if it's just for an hour, you know, that we're shooting. And so, on that was an It made so much sense because while the medium was different, the foundation was exactly the same.

Jen: I was going to say, I'm sure one, one bled into the other because I mean, that is like you said, photography, you really do get an attachment. I never really, I didn't realize that until I had my wedding photographer and then being a bridesmaid at other people's weddings and seeing that there wasn't really that connection there and like it kind of fell flat with the photographer.

But my photographer, I knew, I knew her from, she was actually a friend of mine that I met when I lived in Vegas. And. Honestly, she made the day for me. Like it was just like, she made me feel beautiful. She was hilarious. Like it's like, is it, I mean, she was my friend, you know what I mean? We're just kind of like, so it was already natural anyway.

But since then, the photographers I've found, even for my business, like there are people that I want to be around. Then we, we honestly end up becoming friends. I just, any photographer I think can think of, we've become friends. Like you said, did you feel obviously that served you in creating the permanent jewelry business, right?

You already knew how important that was, I guess.

Michelle: I think something that I, something I was always really, I got really good at it with my photography business. And it's just something that I think is always been really important to me was client experience. And so I think that was the biggest thing I was able to pull from photography was this idea of like showing up, holding space, seeing them, loving them.

I've been doing it. Within an hour. So why can't I do it within 15 minutes? You know, sometimes that's all you need. Sometimes you just want to be heard for 15 minutes. And so I was like, it needs so much sets the transition, but pulling the client experience over is I think what helped me propel the growth so fast of being like, Oh, I'm going to do this on the side, except for sneaky, sneaky, Michelle actually can't do anything on the side.

Like that's not, I don't operate that way. Like I blessed first, you know, shadow side pro like. Whatever, but it grew a lot faster than I expected because I just wanted to sit with these people and it fulfilled me to be there for them. Like, I was, I was fulfilling a hole that I needed to, like, heal myself, which I have since, like, healed, but It was kind of this, like, I needed that, and they was providing that for me, and then I was in turn providing this, like, I love you, like, you said up there, you, as you are right now, in your imperfectness, like, I love, and you're safe here, you're welcome here, and You know, I'm going to put all of that good vibration and juju and whatever word you want to use to call it because if you listen to the last episode, we know I'm a little bit woo woo.

I'm going to wrap all of that though into your bracelet and you're going to keep it with you the rest of You were I

Jen: know I have to say it completely. And I think that like, I don't know if we said this in the last episode or not. I can't remember, but I feel like I've said it like we don't really remember what people say to us.

We just remember like really how we feel when we leave, right? That the whole, that whole idea, that feeling is what people want to come back for. Right?

Michelle: So that's where you change the world. Like that's how you raise the vibration of the entire world.

Jen: I know. And I think it's nothing to underestimate. It's like, you know, it's like, cause you can look at it simply like we just put jewelry on someone, you know what I mean?

But. Really, it's, it's more than that because it is an in person experience. There is more to that. And I think that's what the specialist comes in. But what made you go like with the franchise route versus like on your own?

Michelle: So I went with the franchise route because my passion wasn't in jewelry. Yeah. And my, like one thing about my business is, is that it's excellence.

Like you are going to quality, I want to be able to guarantee anything I do. Right. And so I didn't want to take the time. To go through, like, I think, what are they, the stupid tax? What do they call it? Like, I don't know if that, that maybe is a bad term, but like, but like, it's that, it's like, you don't know what you don't know.

And I don't, I didn't want to take time to figure that out because I knew what I wanted out of this was like, I want to be able to focus on the experience. I want to be able to focus on my client. I want to be able to focus on like the business. And I knew they had the jewelry side in the bag at the highest quality level.

You know, like I, cause I had been a part of their business since really the beginning and had seen the proprietary techniques that they had like spent hours and thousands of dollars figuring out, you know, and testing chains. And like, I know that their standards are so high and that aligns with it. I was like, okay, I can.

I can take this piece and I can essentially outsource it, right, to the expert. Like, I don't need to be the expert on that. I'm the expert on client experience. So, I can pull their expertise and match it with my expertise of client experience and now we can take off.

Jen: Yes. Because honestly, as we know, entrepreneurship, I think we talked about this too, can be kind of lonely.

And if you're growing something that you don't have any experience with jewelry, let's say, Honestly, we know there can be support out there with like Facebook groups and asking each other as like, you know, business owners advice, right? Or what you do, which is super helpful, but I think is it, we talk about coaches and mentors last time too, and how important that is.

Like, do you feel like that was obviously one of the things too, if you have any questions or anything like, are they.

Michelle: Yeah. And you're saving, you're saving years and years and years. Like I said, it's that same, it's like, okay, I'm bringing their expertise and with their expertise. All of that knowledge, you know, cause like, yeah, I can go ask the Facebook group, but I have to know the right question. If I don't know right question is that I'm never going to get the answer.

And then you have to spend time figuring out like, Oh, what's the question? And then you can get the answer. Whereas like if they're bringing their expertise and you, I can, I can send them a message and be like, I don't know what's happening with my machine. Right? Like when I was really, really new, I had a couple of things that like.

It happened where like machine, machine wasn't working or it wasn't bonding and I couldn't figure it out. And so like, I didn't, I wouldn't have known what questions to ask. Whereas when I sent them a picture or a video of what was going on, they were like, Oh, we've seen that. We know how to fix it. This is what causes it.

And that literally saves you time. Right. And so like for me. Time is our only non renewable resource, so anything I can do to save time while maintaining the standard of excellence that I have within my business, why wouldn't I do

Jen: that? Right. Well, they're coming from a place like they've been there, done that kind of thing where they are, like you said, the, like expertise, the experts, whereas like those groups are super helpful, but we have to understand too, people are on all different levels of their business, right?

Like they, they might be like, Oh, Oh, I did see that too. And this helped, but some people are coming from a place, well maybe just try this or do this or like. Cause we're all kind of figuring it out together. And so like, you're coming from a place where you know who to ask. There's not too many cooks in the kitchen.

We're getting like all these different, like, cause sometimes it's too much, you know, when you're getting almost too much feedback versus like the one person you trust that you can turn to and be like, Hey, like, what do I do in this situation? I think there's something to be said

Michelle: about that too. And I, I think especially with permanent jewelry, because permanent jewelry is such a new.

Like industry that it is, people are kind of figuring it out as they go. And it is like, Oh, try this, try this versus like having someone be like, Oh, we already spent the last five years trying all that stuff. This is what actually, yes. You know, like I would say like with, with permanent jewelry and I like will venture to this on the podcast.

Right. But like with permanent jewelry, unless what you're passionate about is the jewelry. It makes so much more sense to find somebody who has already gone through all that hard stuff for you. We'll bring your expertise to it. Like it makes so much more sense.

Jen: Agreed. I can't say that enough. Cause I mean, I don't want to, I don't want to blend this into my, but I mean, I do franchise Goldilinks and like the reason why I'm going to say this real quick about me is like, because I didn't, I've been making jewelry for like over 15 years.

So that is such a passion for me that like, I already knew the quality. I had suppliers. I mean, I've been working with these things for so long that I almost felt like it was such a natural thing for me to be like, I can help someone else do this. You know, also just having the previous business experience too, but I know cause I out, just learning from the girls I've brought on most of them.

Yeah. I mean, of course they love permanent jewelry. You have to have a love for it to obviously be doing it, in my opinion, but they're not obsessed with jewelry the way I am. You know, like I'm always thinking of new ways and like. new chains and things I can personally make because I make things for it.

That's how my mind is working. Then they can take the best of that because I'm already, I'm doing it for them versus them having to like reinvent the wheel or I guess, or take all that time, like you said, to research, you know, have the skills to even do it. I mean, that's, this is like years of me doing this already.

Right. So yeah, I think it goes the same for you. So, when you started, you were new to the area. Were you just specifically doing pop ups and parties for a while or were you right to a brick and mortar? Like, what did it look like in the beginning?

Michelle: So I did, I set up an in home studio at my house and then I did pop ups.

And so like the first thing I did, honestly, was I did a whole bunch of free jewelry. That's awesome. I, I got on a Facebook group in a local area and I was like, Hey, I'm doing permanent jewelry and I need people because I, like, I wanted to make sure I was. It's just a matter of like time, the intentional time that you put towards something is how you get good at it, you know, and feedback, you know, there's like all those pieces to it.

And so I actually spent like the first couple of weeks literally doing hundreds and hundreds of free bracelets. Wow. With mistakes and doing those things. And then I started, I think I, I did like a 50 percent off week. And then I started, like, I went full force into pop ups and an in home studio.

Jen: So do you feel like a lot of those free bracelets led to things from that?

You know, were they, did they end up coming back for maybe more or like booking? Do you do private parties? Do you do parties too? Yep. I do

Michelle: private parties. Yeah, and I think, like, I mean, there was a lot of people that came for the free bracelets that are not my client. And I think that's, that's a big, big thing that you got to do with your business is figure out what your avatar is, right?

So there's a lot of people who came in with the free bracelets that, like, they were not my avatar. That's not the intention, you know? And then there was also a bunch of people who came that were, and they did lead to other things. But I think really what led to a lot of, What I did was just putting it out there, like, like I talked about it, told people and then I went in person to businesses that I loved and supported and said, Hey, I love and support you.

Basically, I'm doing this permanent jewelry thing that I, and you said, like, you got to be passionate about the jewelry. I'm not necessarily passionate about like the jewelry, like the physical part of it. I'm passionate about what the jewelry can mean and how it can serve somebody and how it can make someone's life easier and better.

And so I would go and essentially like say like this is what permanent jewelry is because a lot of people didn't know what it was out here like it was very like very new out here like I I actually had thought like I was the only one out here doing it but there was other jewelry store there was some people like kind of small doing it but anyway so people didn't know what it was.

So I would go in, I would explain what it was, and then ask if I could do a pop up. And so, and then, like, you know, when people would come to the pop up, I would talk to them about it. And they might not get a bracelet right then, but then they hosted a party two weeks later, you know? And so, like, it's a hundred percent when you're first getting going.

At least for me, it was very much so. Like, you just have to put it out in the universe, and, like, it will come at you. People will come at you that need

Jen: it. Yes. Just being, not being afraid to like walk in places and actually like physically connect with them and not just send a bunch of DMs. I think that's what's so important too.

I think in a social media world, it's like we think we can just message everybody, but it's honestly going in person is just priceless and

Michelle: they're going to remember you. It set me apart for sure and it's a lot harder to say no to somebody to their face, especially if it's somebody who is like there all the time.

Like I did it at my gym, but we have a bunch of burn boot camps out here. So they, Like they're from here, like I was going to burn bootcamp and I went there and I was like, Hey, can I do a pop up here? Like, it's a lot harder to say no to somebody who is actively supporting your business to their face. And so, you know, like it, it kind of gets rid of that barrier.

It makes it a lot harder to say no. One thing I will say though, is that like, I was really authentic with who I went and wanted to work with. Like I was very intentional about the brands I worked with, not only Were they serving the same avatar that I was targeting? But I, I used their brands. I liked their brands.

I supported their brands. Like, I wasn't just like going randomly and like popping up everywhere. I had a strategy behind like, I want to be with these clients and I already love these ones. And so like, I'm going to hit. hit that. Hey there.

Jen: Did you know that I offer a permanent jewelry membership? It's everything you need in order to scale and elevate your permanent jewelry business.

Marketing scripts, Canva templates, photo, video, supplier list, support, business expert masterclasses, bonus trainings, constant discount on GoldieLinks permanent jewelry supplies, and trust me, there's even more. It is updated monthly and it costs less per month than what your customer pays for one permanent bracelet.

I hope to see you in there. If you're interested and want to find out more information, go to GoldieLinkSociety. com and now back to the show. So how long did you do, because I know you said you, you did open a brick and mortar, right? Which I think you're sitting inside right now. So how long were you doing pop ups and kind of doing independently and maybe in home until you decided on the brick and mortar?

So

Michelle: my timeline was real fast, a lot faster than I expected. I actually had no intention of opening a brick and mortar, but it was a hole in the market that I had seen over and over again, that people are constantly like, Oh, I really wanted to get permanent jewelry, but I couldn't find anybody this particular day, this exact time that I wanted to go.

Cause it was, I was with my friends and we were talking about it and we wanted it right then. Right. And so I kept hearing stuff like that. And so like eventually they were coming to see me, but I knew that I was missing out on like 90 percent of the. The market there. And so I, it was in the back of my mind, but owning a brick and mortar is, it's a whole thing, you know?

pened my franchise in July of: 2022

I was there to connect with somebody who's gonna do a party, or maybe I was just there to hold space for somebody, or whatever reason. So this particular pop up, I, like, as I was walking out, it was on Valentine's Day, and there was, the space that I'm in right now was vacant. And my friend had sent it to me in a text, like, weeks before this, and I just, like, hadn't seen it.

Like I hadn't seen the text, I had like, she had said something else after and so I had like just scooted past it and so then I come to this pop up by this and I sent this to her and I was like, oh my gosh, look at this space that's open. She was like, uh, I literally sent that to you. So it kind of feels like this space was like, um, we are here for you.

You know, it's, it backs up for three people, like it's in a real mall, like it's in like a real place. Wow. Because it's a beautiful, like, restored, old, like, brick building, like, it used to be a mill. Like, it's the coolest, like, Sephora's around the corner, you know, like, total dream. So I'm looking at this space, and I'm like, oh my gosh, that would be so cool, like, dreaming, right?

And I, like, took a picture of it and sent it to my husband, and I was like, that would be so cool, you know? And he's like, well, we should reach out, you know? And so, like, honestly, I didn't think anything of it, which is not like me. Like, I'm a very anxious, like, oh, I don't know, like. Because that'll work out.

I don't want to, I don't want to even try because what if I fail, you know, sometimes. And so I, we just like reached out. We were like, let's just see, like, I wonder how much it is. Like, let's just, I was just curious about it. And so like every step of the way, like my husband reached out to him. He had just, the reason I had my husband involved in this is because he had just done some real estate stuff with his business as far as like leasing.

And so I was like, again, I don't want to learn that. You just learned all that. Bring you in with that expertise because I don't, I am already. Like I'm already capped out on my brain here. So I brought him in and basically was like, this would be so cool. Like, well, you just look into this for me. And he, you know, so like he said at the time we came and walked through it with the real estate agent, like a couple of weeks later.

And when I walked in, I literally could feel like the space where everything went. Like I was like, this is where this is going to, because I had to sell her on it because they had another jeweler who. They don't have like conflicting people in their spaces and so I had to sell her on it because there's a jewelry store here who like she does jewelry and like on the side she does like the seamless strands because I mean if you're a jewelry store and you don't do seamless strands that seems silly.

So, so she was like you know like what makes you different like and so I had to sell her on it and I wasn't even really trying to sell her on it but I walked in and I was like oh my gosh I can feel this space like. I can feel the energy in here. I can almost see where everything is. Like, we're gonna have retail over here, and this is where the bonding station is gonna be, and that's gonna be an office, and this wall is gonna be this color, and like, it was very, like, crazy.

So we walk out of the space, and I, like, literally walk out, and I was like, oh my gosh, that was so fun. Like, how fun was that? And envision that, and like, dream. Like, I was just in this, like, dream, and like, enjoying the dreaming phase. And then I was like, okay, here you go, husband, like, take over. And like, in my head, I was like, there's no way they're going to give it to me.

Like, I literally started this in Ju in July. Like, I was doing really well, but I started this in July. It's February. Like, there's no way that they are going to, like, give this to me. Like, that would be crazy, you know? And so, like, it was kind of just like this fun dream exercise for me that I then handed to my husband.

And like. Didn't even think about it and just like went along my business and did my thing and like honestly completely forgot about it. Months later, my husband literally calls me and is like, hey, we got that Atherton spot that we looked at. And I was like, what? Like, what are you talking about? He's like, yeah, we got, we got that spot for Bonded.

started, I started in July of: 2022

Um, it's pretty big. I think it's like 1, 700 square feet.

Jen: Oh yeah! But yeah, so you, you do offer more than just permanent jewelry, right? You

Michelle: have retail? So I have a wall that is women, minority, and family owned businesses that I love. It's essentially like, It's eventually a favorite thing wall because again, like I love to connect and share.

So like, it just meets, I was like, how fun would that be to share some of my favorite things? And then like, it was really fun finding some of like, I found this shoe company from Spain that is this family owned company that sells these amazing shoes that I literally buy in and they come in from Spain, you know, and so I have this really fun wall of that.

And then I have like a couple of brands that are from like, Utah, where I'm from. And so like, I have a connection with, and so, and then I have a, I also have like a little mini bookstore that is very much, I love books. And so I, I sold some books and I have like a little library where you can bring a book, take a book.

And then like the space is very much so designed. It's got like two really big sitting areas that we really wanted people to be able to come and just like hang out. And like, again, that idea that like with the bracelet that like, I want this to feel like a safe space for you. And I want you to still.

comfortable in your skin and who you are and where you're at on your journey right now that like you can come in and this is like a reprieve, right? And so that was the energy I really wanted to build into the space. And so I've got these big sitting areas so that people can come and just like be here.

So

Jen: cool. So how did you find, how did you decide on your products if someone's kind of considering adding more products and scaling their jewelry and offering more? Like how did you find them and how did you decide on what to offer? Was it something that you just. Kind of felt in knowing your customer, what they would like.

Michelle: Yeah. I knew my avatar. It helps that my avatar is really similar to me. Usually that's the case. Yeah. Yeah. Yeah. I can basically be like, okay, what are things that I love and that I would love to share with my people and that's how I pick. And so some of them I knew off the top of my head were like products that I had used for years and years.

And then a couple of them were things that I was like, okay, I really want to have shoes. Like, I think it would be really fun to have like shoes in here. And so I scoured and scoured and scoured and found this company finally that like I aligned with. like scoured their website and they're like everything about them to get to know them.

And then I ordered a pair of shoes for my husband to make sure I like the quality. And then after that, I just ordered all the shoes, you know, and they're shoes that like I wear, you know, and so it's like a product that I fell in love with that. I was like, Oh, how fun is this? Let me share this with these people, you know?

And so like, that was the. basis of like, what am I carrying? It is like this combination of what do I love and how does it serve my

Jen: habit? Do you feel that adds a lot of value? Do you like, I don't know if you know a percentage of kind of retail compared to permanent jewelry, but do you even have people come in just shop retail and do not get permanent jewelry or how do you feel like that's added to your business?

Michelle: Um, my retail section is super small and I have not marked it at. So percentage that is retail is it's really small. It's like, like last month, I think it was like 2 percent of my income was from. So, but again, that's because I haven't talked about it and I don't really sell it. Like I haven't done any of that, like awareness piece to it.

So people come in and they're like, Oh, this is cool. Like, I mean, now I kind of sets a vibe more than anything. And people do like. When they do buy the products, they love them, you know, and so I just, it's on my to do list, honestly, to start talking about the products so that they can be something that people buy.

Because I have them in here because I love them and think they're great and I want people to have them. I just have been so focused on the permanent jewelry side that I haven't had time to do the resale side. And that is something, like, if somebody's considering doing it, just keeping in mind that it is two things that you, like, they are separate.

People do come in for permanent jewelry and buy stuff from my store. But for me to have people come in, for the retail side and then get permanent jewelry as like the add on, I would need to build out that side of the business. I would need to do the advertise bells and the awareness and the, you know, like all of that.

And I just haven't done that.

Jen: Yeah. And I'm sure like anything retail, of course, even permanent jewelry has its ups and downs with, you know, how busy it is. But honestly, those gift giving times, probably I'm assuming, you know, even if people are getting permanent jewelry, but it's like Christmas time or Mother's Day and they see something that just, you know, That's more, a little bit more organic with selling that stuff.

So when you did open the brick and mortar, did you have employees prior to the brick and mortar or did you just add that on when you opened

Michelle: your. I had one: 1099

ow, and then as of the end of: 2023

Oh, nice. Last sitting right now, I have four employees.

Jen: So how is that process been? Like is it been also really great to, I don't know, I guess just have a team and have someone other than just you doing like, are you, and going, going, adding onto that too, are you still doing permanent jewelry or is it more like you're managing and your employees are doing the permanent

Michelle: jewelry?

That's the fun part about a small business really is you get to do all the things, especially if you're, um, so yes, I am still bonding. Well, I'm hoping by the end of Q3, I'm only bonding like once a week is kind of like the goal. I'm pretty on track for that. Like March, March and February, mostly I'm really only in here bonding like once a week because it is.

So time consuming to manage a team and I wasn't able to work on the business. And so to be able to work on the business, you have to not be in the business 24 7. With managing a team, it's, it is so fun. It is so hard and it's its own like beast, got a whole bunch of people. And now you've got to talk about like leadership and training and what is not only permanent jewelry training, but like sales training and how to just be a good person training and like all of that, man, like.

Showing up as a boss, but also a friend, and also a, you know, supporter, and also, you know, like, that learning curve has been, you know, bless my employees, they have been amazing, and so patient with me, and so, like, so much feedback, and have been so involved, but man, like, it is a learning curve for sure. For

Jen: sure.

So how does it, do you do appointment only or is it people can walk in? Do you have someone there

Michelle: all the time? Yeah. So that was another hole that I saw that I was really adamant about making sure that we had open hours. People want to be able to, like, there's a whole section of people who want permanent jewelry, but they want it like impulse.

And so like, they'll be out with their friends and they're like, Oh my gosh, let's go get permanent jewelry. And remember this moment, you know, and then. They couldn't find anybody or like there's a store, but they are by appointment only and they couldn't get ahold of anybody, you know, and so like, it was really neat to go into this with set hours.

And so I actually set the hours in a way that like, if I had to manage the hours all by myself, I could. So we are open Tuesday through Friday, noon to six and then Saturdays from ten to four. So like, that's a schedule that like, I wouldn't be able to ever work on the business at all. But like, if. If I needed to, I could man all of those hours without killing myself.

Right. And so that way, like, if my employees called sick, like, called out sick, like, that was the other thing, is, like, just because I brought on employees, that doesn't mean that I'm off the hook. Like, if they call in sick, or if they can't be here, or if they, like, it still rides on me, and so I need, I needed to make sure that, like, worst case scenario, I could cover it.

And so that's why we did the hours we did. And that's why we have hours versus just appointments. So we do do appointments and we always recommend appointments because then you're not waiting, but we also take walk ins as available.

Jen: Nicole Do you offer like solid gold, gold fill? What is your kind of inventory

Michelle: over there?

Jessica Yeah, so we do a solid 14 karat gold and then we do a 14 gallon gold filled and then we do a solid sterling silver. Oh, awesome.

Jen: And then what is your, what is your price range? Do you guys have like tiers you do by inch? Like what, what is kind of like a price range of your like for bracelets,

Michelle: let's say?

Yeah, um, bracelets range from 75 up to 250. Um, and we don't do it by inch. We just, the bracelet is the cost and we do it based on metal. So like if you're getting a sterling silver bracelet of any of the chains. that are sterling silver, 25. If you're doing, you know, anything from the gold filled section, it's 125.

Jen: So being part of a franchise, do you have, do you have some freedom and kind of chains that you have? Or do you kind of stick to what, like, does every bonded have the same chains? You know what I'm saying? Yeah,

Michelle: we all have core chains. So there's core chains that we all carry. If I were to find a chain that I wanted to carry, I would just basically send it to them and be like, hey, I want to carry this style of chain.

And then they would do all the late work to make sure they find the highest quality version of that chain. Or there's been times where they've gotten back to me and they've been like, hey, that chain style just doesn't hold up to the quality level that we expect from our bracelets. And so it's not a style that we want to carry.

We tried carrying it back in, you know, a year and a half ago and we found that it stretched really bad or it blah blah blah and it just didn't hold up to the quality. And so that's not a chain we carry. Yeah. But yeah, we all have the chains basically.

Jen: Do you know many bonded locations there are currently?

Michelle: Oh, that's a good question. I don't know. I don't know.

Jen: That just, that thought came to me. I'm like, I really should have looked that up, but like, I didn't know, you maybe if you knew. We have

Michelle: quite, there's quite a few. Cause the, and they have a couple in Utah, they have Nevada, they have a couple in California, but, and then they've got, uh, Tennessee and then

Jen: me.

So do you guys as franchise owners ever communicate with each other? Is there any type of like connection

Michelle: there? Yeah. Our little, like, I, they're amazing. So we actually bonded, bring, like, they get us all together, um, once a year, which is so fun. And it's, it was a blast last year. Yeah. We have, like, we talk on social media a lot.

We, if we have questions, sometimes we'll just kind of like post it in the group chat or like, Hey, I noticed this with this chain or are you guys running into, it's so fun, especially coming for it. Like I spent so long running a business all by myself. Just have a little bit of that community where, like, they're just, like, there for you and they love you and they support you is so, so fun.

And to be able to ask, like, the questions that sometimes If you're running your own business and you're talking to someone who might be considered like a competitor, you never know how they're going to react to that. Like, or like, Oh, we'll have to create secret or Oh, blah, blah, blah, blah, blah, you know?

And so being able to just like freely talk with them is amazing. And they're all amazing.

Jen: I love it. So actually speaking of like competition. So as it grown a lot, even since you started, like, I guess what a good year and a half, almost two years ago, has there been a lot more permanent jewelry popping up in your area?

Oh yeah,

Michelle: of course.

Jen: Yeah. Is there more brick and mortars, or is it, or are you kind of the only brick and mortar?

Michelle: I'm the only, like, brick and mortar like. There might be, like, a couple who have, like, office based kind of brick and mortar kind of thing. There's a couple jewelry stores who, like, they sell jewelry, but then they also do permanent jewelry on the side.

But as far as, like, what it is Um, we are the only one.

Jen: Yeah. That's amazing. With your view on competition, because I know, again, with this growing industry, I think that's a conversation that happens a lot with, Oh my gosh, someone else popped up in my area doing it. And you know, how do you deal with that, I guess, or what's your outlook on competition in general?

My

Michelle: outlook on competition in general is that it's stupid. I love it. Competing with these people, like there is a millions of people. Like I did the math. Cause when I opened the store, there was definitely some like freak out of like, Oh my gosh, like, am I going to be able to like support this or like, okay, now I have these really big goals.

Like if I want to make. Tens of thousands of dollars a month. Like, is that a realistic goal? And I started doing the math of like how many people just live in Charlotte and the percentage of people that would need to come see me to hit some of my biggest goals is like teensy, teensy. And so the idea of like competition as a negative thing is so silly to me because.

Competition, A, drives us to be better. It like pushes us like, Oh, let's serve our people the best way we can. And B, it expands awareness of the industry as a whole. Also, when we talk about avatars, right? There is thousands of different types of avatars and somebody who is going to want to come to me and have the service, like I give it, is a different person than is going to want to come to.

You and have the service how you give it, strictly because you and I are different people. It's so silly to me because I'm like, the people who want to have the experience with me are going to come to me and the people who want to go there, it's like, it's like Target saying that like, oh, Nordstrom and Walmart and like, oh, they're the worst, you know, and it's like, No, like target.

I'm going to go to target. I don't, I'm a target. Like if I'm going to shop at target or Walmart, I will do everything in my power to not go to Walmart. I will go to target because I just like my better at target. And that's like my, she's a Walmart. She goes to Walmart. She loves her Walmart. That's in her neighborhood.

And that's her thing. And she loves Walmart. Right. Or like Nordstrom, I am going to go out of my way to buy things from Nordstrom because of their guarantee and how they make me feel and how the services and like, okay. All of these other pieces that have nothing to do with the products they're selling.

And so to me, competition is a positive thing, right? And a lot of people are like, Oh, community over competition. And like, I like that, but also a little competition is good. Like having like people out there, like it pursues you to not get complacent. And what you're doing and to always be pushing to be better for you and for your client.

Jen: Yeah, it pushes you to dig deeper. It pushes you to be more of you. Like what makes you different? These questions that we all need to know as business owners anyway. What's kind of like, I don't want to use the word niche, but kind of, right? Like someone might offer a product that, you know, I, I mean, I can use this example.

I was at a, uh, an event where there was another permanent jeweler there. And she wasn't very happy both of us were there, but she had a very different business. She also had these products where she had like sold like big fun earrings and her brand was very much like that. It was very colorful and fun.

And that's not really, that's not me. I don't, how she ended up having that, of course, cause she was naturally someone who always wore those fun earrings and people comment on them and she started offering them and like, and that's her customer, like someone who that's their jam, they're going to go to her, right?

They're not probably not going to go to me and that's okay. She really leaned into what made her, her. and what made her brand special. And someone's going to see both of our tables and be like, yep, like I'd rather go to her than her. Cause that's just, that's who I am. And also too, I love what you said about the brand, like just the awareness and more people that are available in your area.

People are, again, every day I'm talking to people who have never heard of permanent jewelry, which I'm still amazed by, but me also living in a, you know, just outside of Denver. There's a ton, millions of people, right? So if like I were the only person and I'm getting bombarded with like pop ups and parties, I mean, I'm only one person.

There's only so many permanent pieces you can put on someone in one event or one day. So I could, I couldn't even serve all those people if I wanted to. There's enough for all of us. And I love your Outbook. You said it perfectly. It's just, it's stupid competition. . So with your, just if someone's interested in adding employees and they do have a brick and mortar, I know you said A, you had a 10 99 employee prior to when you were had doing a brick and mortar.

How did you work at this time? Did you obviously supply the equipment, everything for them? Did you, and then now is it a different structure for your employees now that they're inside your brick

and: 1099

clear on the requirements of: 1099

uff like that. Like they were: 1099

because I think it's kind of: 1099

can be easier. And we know now everybody falls into that classification for sure. And being sure of like, you're doing it correctly. So yeah. Do you have events a lot at your space or do you have any special things that you do to connect with your customers or anything that you've done? Oh girl,

Michelle: we are all about connection over here.

That's what

Jen: I thought. That's what I thought.

Michelle: That's why I wanted to ask. Figure out like the flow of it. But yeah, I mean, since we opened in August, I think we've had three like really fun events. I started a book club that I do once a month. Oh my gosh. That's fun. And so I'm trying to think what else we have like hosted some people here.

Like we've had Botox come in and do Botox. Yeah. We did like a really fun Christmas event where we had a gift wrapper here. And so like you could bring your presents in and have the gift wrapper wrap them for you while you were here.

Jen: Oh, that's a great idea. I love

Michelle: that. Yeah. Like, I mean, that's what we've like, the reason I want to have the space is to be able to do that, to like make your life.

easier and like connect with you and you know, and so yeah, we haven't figured out the right flow of that of like, okay, how often do we want to do events and like people like the book club, like what do they want? Because for me, it's like, I want to host events and I want to do a book club and I want to do all these things.

But today. It's what my clients want

Jen: and need. So have you found, I know you're pretty new at having the brick and mortar, honestly, I mean, what has it been five, six months maybe? Um, but if your experience so far, even prior to that, when you were kind of on your own, did you have like slow months? Like, did you find like, you know, people talk about the J months and things like that.

Did you experience that? A little

Michelle: bit. Mostly when I was on my own doing pop ups, I could see a direct correlation when, like, I was having a hard month emotionally or, like, on a personal level and so I wasn't able to, like, lean into my business enough, I would see the results of that, like, two months later because I wouldn't have set up, like, the pop ups that I needed and, like, I wouldn't have facilitated the relationships.

With the brick and mortar, yeah, I mean, we We haven't been here that long, but I am finding, like, January was a really slow month for us, which is historically a really slow retail month. And so, like, it was the slowest month since we moved into the space. But when you look at, like, retail trends, that makes sense.

So We'll have more data because, like, my first full year really was last year. And so,

Jen: like, even

Michelle: past January, though, like, my last January was a slower month compared to, like, the December, you know, and so, I, I think it will follow retail trends a little bit. But we'll see because it is an experience and so it also can come down to like what is your marketing look like and how well are we marketing because marketing really at the end of the day, like if you have a solid product and a solid experience and you're delivering once people are in the door.

Then you need to really look at like what your marketing is and what your messaging is and how you're wording it, how you're getting out to that work. What does your sales funnel look like? What

Jen: do you feel has been your best, I don't want to say best marketing tip that you have, but I mean, what do you feel has Brought in the customers for you with the most, I guess when it comes to marketing,

Michelle: hire a social media marketer really a hundred percent, hire a good social media marketer, not just any social media marketer, um, or manager, but hire someone awesome.

That is something I, this business, like as soon as I started and it. Made a world of difference.

Jen: So what does that social media marketer manager do for you? Like just kind of, so if someone doesn't really know what that is, what do they do? I

Michelle: mean, I have, she's sitting right next to me. You want me to bring her in here?

Oh, sure. That's awesome. Mira, you want to be on a podcast? You want to come tell them what you do? Oh my gosh, I love it. We're doing a podcast. Hey, we're talking about permanent jewelry.

Jen: Hi! What? Who, what is your name? Social Media marketer .

Jess Mollo: Oh, I am Jess Malu. I own Pepper, Fox Social. Oh my gosh. Yeah. And Michelle and I met because of something that she was like looking for in a neighborhood group, which is ironic.

And then from there she was like. Wait, you do social media. And I guess she had like tried a bunch of people or like looked a bunch of people. Um, but the thing that I do differently and even that we're working on now is I'm always open to like collaborating and listening to her side. So like, instead of just posting on social media, I'm always willing to like grow and listen to what she needs in the moment, weekly, monthly.

Michelle: Daily. Yeah. So what does a circle, like for somebody who doesn't know, what does a social media market or manager like do on a foundational

Jess Mollo: level? On a foundational level, we honestly, we strategize for you. How are you looking to grow, right? And then we sit down and we, after we ask all these questions, we'll go ahead and strategize a plan that normally is a quarterly plan.

And then we post for you regularly to help your account grow, and we do it in the best way to optimize the growth. So we know all the secrets and tricks. We basically take it off your plate so that you don't have to worry about it. We're dealing with your outreach. We're dealing with, uh, meeting people in the area and connecting with people so that you don't have to do that.

And we adapt to who they are so that it is the brand that we're speaking for and

Michelle: to. Yeah. And I think I, like you said, I had worked with a bunch with my photography business. Like I had tried for a long time to find a social media manager to help me cause I knew that that was all that I need filled.

And something that like Jess does exceptionally well at Piper Fox is like, they are like master connectors at saying like, okay, this is who you are. There's this other business who's this, and you guys would. Would collab well, and so they're really good at like making those connections and pulling them and then like Jess is able to like sometimes she'll put a post up and I'll read the caption and I'll be like, that's literally exactly what I would have said like she's able to

Jen: I was going to say, cause my, the hard part for me is like, you know, my business is so personal to me.

And so for someone to have my voice, like I feel like I've never been able to fully hand that over to somebody. So that's what was my question. Are you totally creating, I mean, are you supplying photos to her and video where she creates or are you literally doing everything like you're, we

Michelle: collaborate on like the, Hey, these are the things I want to see.

Literally takes it from there. Like we do a content day where she comes in. She's like, Hey, these are the reels or the tick tocks or whatever that we need to make. Um, and then I'll be like, Oh, I really want to make sure we're talking about the connection this month, or we've got valentine's really want to hit that deep emotion this month.

Like how to, and then she'll be like, okay, this is how we can do

Jen: that. So do you have different packages, like depending on how many times you want to post and how much,

Michelle: okay. Tell G would go. Yeah. So there's different levels. My, my, my tip for your listeners is just get the big package. Again, it's that, it's that better, it's that expertise, right?

Like I, my time and the only non renewable thing, and I don't want to pay the idiot tax. That's what the word is. It's the idiot tax. The idiot tax. Yes. That I don't know what it is. And I can just, I can, I finally found somebody who can speak like me and who. is hearing what I'm saying as far as, like, how I want to communicate with my clients, and she gets it, and so she can do the text, right?

And like you said, like, that's the hardest thing to find, and it's what I never could find. Once I got that, like, she's got all the technical stuff. Why would I waste the time doing it if I found somebody who does that, right? If you haven't, then yes, you have to learn that. You've got to do it on your own.

Do it, right? But if you can find somebody who can do that for you, There is no reason you should not invest in

Jen: that. So do you suggest someone has to be like local to do that for you? I need to come in and get the content and. And I think that your

Jess Mollo: package would reflect that, right? So it would be you sending me the content, but I would still address it where we would have, you know, regular zoom calls or things like this, where I'm learning your voice.

And I'm like really studying who you are before I even make my first. Right? And, and then you would provide the photos and videos for me, but I would guide you on what I needed and what I know would do well. And I would target who I'm engaging with and who I'm outreaching to based on your location and the information that you're giving me, um, in addition to what I'm researching and the analytics behind it.

Okay,

Jen: cool. Yeah. Awesome. Thanks for joining us. That's so amazing.

Michelle: I was like, what is she going to say in there? I got to hear this. I like heard you move and I was like, Oh yeah, she's here.

Jen: I love that. Thank you so much. You know, even piggybacking on that, is like Instagram, like social media been one of your number one ways to get, you know, reach your customers?

It's

Michelle: free. It'll, they're the easiest, lowest barrier of entry way to connect with your people. And so, and like, that's. When you're creating your avatar, you're like, oh, where do my avatar show up online? Oh, if they're on Instagram or on Facebook, why wouldn't I meet them where they're at? Right.

Jen: So you do have somebody who manages social media.

Do you have anyone who helps with like, obviously, do you have a website? Dedicated to bondage. Okay. Is that a separate website or is that associated with the bonded franchise or is that something your own separate website? It's my own web. Okay. Do you have anyone who manages that or like helps with SEO when it comes to that with Google searches or anything?

Michelle: If I had found somebody then yes, cause you know, I'm all about hiring out. However, no, I happen to, like, I have enough skills to build websites because of my, I did it all myself. For 10 years, you know, like I would redo my steps for a couple of years. And so, um, like I built a landing page for my coaching business last night in like two hours, you know, and I'm sufficient at it to have it.

It's literally been on my list of finding the right person to do that for me and hire that out. Yeah, I mean, I've done it myself. SEO is not as complicated as people think. I mean, it can get really complicated on your website. Um, as far as like the words and making sure things are updating or whatever, you know, but like part of SEO is also just like showing up on other websites and that gives you credibility.

And so I have had like, I've done a couple news stories and I've been on other people, like I've been talked about on other people's pages and stuff like that. And so that gives reliability in Google's eyes. To push me towards the top and so like it, there's some like simple SEO things you can do on your own that like I ranked number one for a long time.

I'm only number two right now because this, that a new girl came on and she was just. better at getting her people to review, give her like reviews, which is a piece of that. And so now she's outranking me, you know, but like I'm, I'm where I need to be. Right. And I'm, I'm not that don't have to scroll to see me, which is what I want.

Jen: Exactly. Yes. I think just being above the fold is like the goal, you know what I mean? Above that, like, so actually I feel like, again, we could talk about. Forever. But I wanted to touch on which I almost forgot because yes, you were on a news feature recently that I saw. So how did that come about? Like, how did that happen?

Like, how did you reach out to them? They reach out to you. Tell me about the PR behind

Michelle: that. Yeah, I think the PR with the news is that they reached out. We've been on a couple, like, news articles and then the big one we just did and they reached out to us, actually. And part of that is just, like, the connection piece.

So, a piece of that is like, People coming in and having great experiences and then talking about it and then they hear about it from their friends. And then another piece of that is your social media marketer. Who is, you know, linking you up with local influencers and you are doing a thing with a local influencer and the news follows that influencer and they see you and they're like, Oh, this is new, you know?

And so both of those pieces have a part to play.

Jen: Okay. That's awesome. So, I mean, is there anything that you have ever done where you specifically reached out? Because I know you said you were a part of a couple of publications already. Is there? But did that just kind of like happen sort of organically? I mean, you know, through having the social media marketer manager and like just connecting to people around you, or did you specifically ever reach out and say.

Hey, like I have this business and you know,

Michelle: I'm trying to think because I, I want to make sure that I'm like honest here, but I feel like most of it was pretty organic. It's like, um, strategic organic. Let me, let me say it's

Jen: organic, but you're obviously, you're not just doing it by sitting and like them coming to like, you know, you're literally putting yourself out there and connecting.

Michelle: So like that's more than that. I, I knew that that was a thing I wanted to get us on the news stories. And so like, it was on a list for both me and my social media marketer that like, eventually we need to be in touch with these people. We need to, we need to be cool enough and unique enough that they want to do a news story as us.

So part of it is like us offering a badass experience. Then also, like, having it, like, out in the universe, that, like, this is something I want. How can we facilitate making that happen organically? And part of that is Connect, it's, it's like collaboration with as many people as possible who might, you know, paint circles and to like, you know, cause it is, and business is all about who you know.

And so, it's

Jen: like basically relationships, right? So yeah,

Michelle: manufacture that. And I mean, manufacture in like the most authentic, pure way. Cause like, you don't want to show up with someone you're not. But like you can manufacture situations where you're like, I know I am a good fit for you and I'm going to put myself in a place that you're going to see me because I know I'm a good fit for you, you know, and so that like manufacturing, but like you can manufacture

Jen: that.

Yeah, for sure. Is there any, I know you don't have to share specific numbers, but do you want to share number wise, like what your best month has been doing permanent jewelry? Are you able to share that? Your best

Michelle: month? Um, multiple, multiple five figures.

Jen: Really amazing. And then, I don't, like, what would you say, has there, what is your, like, worst month?

Has there been, like, a month that was just Um,

Michelle: yeah, I mean, I think I've had, I've only had like two months where I didn't do, where I did less than 10, 000.

Jen: Okay. Okay. That's still great. And

Michelle: that was a direct response of me being distracted by something else.

Jen: And that's how I feel too. I know when you said that earlier, you know, I do feel in this industry, of course with anything, I mean, the more you put into it, the more you get, right?

The more you're putting out there, that's what you're going to get back. And that's the beauty of it too. Sometimes it's like, if you don't want to be busy, you don't have to be busy. Really, it's whatever you're kind of asked for and whatever you're willing to put time and effort into, you're going to get in

Michelle: return.

I mean, it's a hundred percent be a killer part time thing. I just don't know how to do things part time. So, you know, I'm the same as

Jen: you, I feel the same. Yeah. Especially when you're really passionate about something, it's kind of hard, you know, unless you're forced to do it part time, but it's like, it's pretty hard to do.

Oh my gosh. Well, thank you so much for joining us today. Oh my gosh. I feel like I keep going on and on. But is there anything like last advice that you want to give to somebody who is thinking about going into permanent jewelry or kind of someone, yeah, maybe in the beginning of the beginning stages, what you would say or what you would, best advice you would give?

Michelle: Yeah, I think there was a phrase in my, a coaching call I was on today that was said that I think is useful, but it's this idea of like, get comfortable being uncomfortable, you know, and like decide you're

Jen: okay. The uncomfortableness gets easier. You know, once you, once you're familiar with that uncomfortable, it's not as uncomfortable anymore, you know, like, cause you're used to the

Michelle: feeling.

Then you have a new thing that's. Uncomfortable. Yes. Exactly. So like, yeah, like if you're, if you're going to step into the business world, just know that like you're pushing your comfort level, which is how you grow. That's how you get in touch with your true self. It's how you, right. So that, that like business will heal you stuff comes in, but like there is always, once you get comfortable with something, there's going to be something else.

Your business is going to change. Your needs. Your client is going to change. The industry is going to change. And you want to be able to say, I know how to be uncomfortable. I've done it before. I can do it again and I will keep doing it because I'm comfortable in the discomfort. Yes. And

Jen: just when you even think back to simple things in your life that you once were so scared of and you look back, you're like, Oh my God, that was.

Now it's nothing, right? Like, even if we were to talk about stepping into boutiques, talking permanent jewelry wise, like stepping in boutiques and talking to someone about the first time you did that, you're always gonna remember that. Cause that's so scary to like go in there and put yourself out there.

And what do I say? You know, but then it becomes so organic and natural to talk about what you do. Then again, like you said, but as you elevate, you know, when they say new level, new devil, which I don't love that quote, but it's like new level, new something in yourself to kind of like face. But that's just, that's the only thing that's going to make you elevate and evolve and get better in scale and all the amazing things you want to do in your business.

So

Michelle: I don't know. A hundred percent. Love it. You're,

Jen: you're a great example of that. So where do we find you? Where can we see you online and all the

Michelle: things? The social media is at bonded. charlotte. And we're on Instagram and we're on TikTok. I'm trying to figure out Pinterest. So coming soon. And then our website is just bondedcharlotte.

com. Perfect. Easy peasy. All right. Perfect.

Jen: Yeah. All right. Thank you so much.

Michelle: Bye.

Jen: Well, how do you feel? I hope this episode inspired you in some way. I would love to hear from you. So visit me on Instagram at Goldie Lynx.

com. I'm always down to chat. Have https: otter.

Michelle: ai