027: From Socks to Saunas: Caley on Building Business, Wellness, and the Power of Reinvention

Jen Thyrion: Hey there, I'm Jen Thyrion and I'm so glad you're here. I'm a former nine to fiver that dove into entrepreneurship eight years ago with zero business experience. I'm a wife, mama of two young girls, boutique owner, jewelry designer, and now the proud owner and coach leading Goldie Links Permanent Jewelry.

I have a passion to empower fellow business base. This podcast is made to equip you with everything you need to succeed, from actionable marketing steps to digging deep on your mindset. I know firsthand the heart. Let's be real. At times of struggle that makes up this amazing journey. You want to know what has enabled me to shine the brightest coaching plus community here at Goldie Links.

We share openly educate and lift each other up, expect to get linked with fellow PJ owners that will do just that sprinkled with plenty of fun along the way. Competition is an old school thought and connection is the way get ready to feel inspired. Welcome to the Goldie Links podcast. Hey there.

Did you know that we offer handmade permanent jewelry supplies? Go to GoldieLinkSupplies. com to view our beautiful chains, connectors, bangles, and more, including our non permanent stretchy bracelets that are available to you for wholesale. Everything is created by our tribe of mama makers. What is a mama maker?

Stay at home moms that create on their own time between raising their children, serving as a self care creative outlet and supporting their families. Your items come with signage on how these supplies are made, along with gemstone property info, as each gemstone has a special meaning. If you want to level up your business with handmade supplies, not made by a machine, but made by hand with love, then check it out at GoldieLinksSupplies.

com. Now onto the show. I am so excited to have Caley on today. She's a franchise owner of Howerx, which is where I met her when doing a permanent jewelry pop up at her location. This is a fun conversation where we chat about all different businesses she's had, what she's learned. We talk about franchises, partnerships, saying yes.

her passion for clean eating. And if you listen to the end, you'll find out where vanilla flavoring comes from, which left me a little shook. Let's just say that we talk about relationships and how crucial they are for growing a strong business and how ours might lead to starting a women's business group.

She is also debuting her own podcast, which you will want to tune into after you hear this really fun conversation and just what a bright light she is. I hope you love this. I'm so excited you're here to chat. I'm so excited. , tell everyone who you are, a little bit about yourself. Hi guys. I'm Caley Jones.

I live in Casa Rock, Colorado. How did we meet? We met of course, through our businesses. We did, and I think, did you reach out to me for Not, I think so on Instagram. Yes, of course. Instagram friendship. Yeah. And I feel like the first time we met, I was just like, Oh, you've got something. Like, I just knew it.

ically since I moved here. So: 2011

So I imported socks from China because I had In my professional career worked with factories overseas and I worked in quality control. So that's when I started to get introduced to like all the toxins and products and things relate to my life now, but I didn't have kids yet. I didn't really care, but I was testing products for lead and phthalates.

You did mention this. So you went to school for fashion. For textiles and apparel was the technical term. Okay. Okay. Yes. Okay. Cause I just loved fashion and then I worked for Abercrombie and Fitch as a general manager. You did. Oh, I'm surprised they hired me. Like I was so naughty and, um, but it was so fun.

And then my first corporate job was for Reese's. I told you that. Oh my gosh, really? Oh, I don't know if I remember you telling me that. Okay. So I was like one of two people to work in. The testing department for that entire chain, like we looked up in Luke, Minnesota, and so we would literally test, you know, denim for formaldehyde levels and stuff like that, which some people still don't know, like there's formaldehyde in denim, like it's in one of the processing.

for, you know, genes. And so there's like legal limits and stuff. So I would, I would go through all the test reports and like make sure the vendors were testing all their products. Like, like I said, phthalates, like all the plastics, you know, things that cause your endocrine disrupting chemicals, lead. So I did that.

And then he was like, I never, I'm not, I'm not so ignorant. I care instructions. I literally like approved all the care instructions on every Maurice's garment. Yeah. And then I was like, and it was really just like the first job I could get because my friend. She was into buying at Maurice's and I, I wanted to be a buyer.

Okay. And so she basically just got me this job. And then after I started doing it, I realized no one wanted to do it because everyone was like, absolutely not. So then I like loved it because I would, you know, I had this special area of expertise. That's so interesting. So that's where I started. And then I worked for a baby company, which was.

It's crazy because there are, you know, these are products that we're giving to our babies. So that was a whole, so I would go to target corporate office. I would go to Walmart, you know, work with all of these big retailers, go to China, go to the factories. Wow. I was just like really immersed into that world, like pre kids.

Okay. And that's why I started to love business so much. And I was just like, why are you doing it this way? Like, that's kind of when my brain started, I don't like, why are you doing that? And I was like, I should just import these myself. And yeah, so I started the website. I imported socks. Like it was a whole thing.

It was not, I did not make any money. But you did not everything. I mean maybe like here and there. Sick. Were they cute socks? They were CrossFit socks. Oh, because CrossFit socks. Yeah. I got every time like super into CrossFit. Okay. And yeah, so that's So what kind of what, what kind of socks? So because they do like box jumps all the time, I was like, I want to put padding in the, in the shins of these socks.

So that was like, like figuring out like a certain knit to like make it more padded here. So you would like shield your shins. when you fall. Okay. So that was like my first go. Okay. This, but I used like WordPress, like no one was making websites then. So what year is this now? Before I had kids. So that was, I know.

ore kids. Yeah. That was like: 2012

Mm-Hmm. like, yeah, of course I made money on the product. Yeah. I mean like the margins were great and I could figure out how to make the socks land it literally in Denver. So I would. Ship them over on boats, get them here on a train. Okay. But if you don't have anyone to sell them to, how were you marketing at the time on Instagram?

Like I should have, yeah, I should have kept going with it because that was like when you could like tag people. I know that's when kind of like the algorithm So I got a lot of followers on there just by like posting like, again, like edgy shit and stuff like that. Like it's so internals and. Then I got pregnant and I had a baby.

hen I started doing some like: 1099

So I literally went in and helped them like get control of their factories to make sure they weren't like, you know, breaking labor laws and stuff like that. So I basically find companies to go in and do audits and stuff like that. And then. Thanks. basically set up a testing program for them. So I did that for her, a dog toy company for a while.

And then I got into organic food. So then I had met someone through that and a woman out of Boulder, who's like the OG organic, like that's where natural food companies started. Yes. She had started a snack company and they were I think they were at Whole Foods then, but I went to work for them. It was her and her business partner and it was amazing.

So Really? Yeah. So I learned all about like manufacturing food. Yes. Which is a completely different ball game. Totally. And then like how to get things certified organic and source ingredients. And so were you already passionate about like clean eating and things prior or did that kind of set up for you?

I was, but that was like. That's when I was like, holy shit, like this, and I do like, it makes me sad because people really don't realize like how much these companies just poison people. Yeah. It's literally just chemicals and it's so. People just think their bodies fail them and that it's their fault. And I'm like, it's really like the shit that we don't know we're consuming.

And they lie to us about, I know. Well, even when you mentioned what's in G, I mean, I didn't know that. I'm like, what? I mean, I think it's just literally, we just don't know. I think when you know, no. And of course we're trusting, like, why would this happen? Like, why would the feeding, if they're literally on our shelves at the store for us to buy, why are they?

Right. Why can't we do it? You're wrong, Jen. Like I love business. Yeah. And so I think that also is why I'm so interested in it. Like I understand everyone's trying to make money, right? Sure. So, and I think if people understood business, they would look in life so much different too. Yeah. Don't eat. Do you know what I mean?

Yeah. People aren't just giving away things for free. Yeah. Ever. Yes. Everyone's trying to make money. So I always keep that in the back of my mind too. Like just. As a mother too. I'm like, everyone just understood business. Yeah. It'd be so much better off. I should be like in school. So that was there. You did that.

And then would that lead to, Oh, so yeah, I haven't even gotten to like the latter 10 years or whatever. Then a friend of mine and I, this was kind of at the beginning of the cannabis. Well, I think I told you about this. Okay. Cannabis had been legalized in Colorado for a while. But so we had met together working for a baby.

Okay. So again, I was doing all the quality control and a lot of that was like testing stuff for like, to make sure kids can't choke on it. Right. You know, like choking hazards and like, making sure things are safe. And so she, my friend Kirby was like, let's do childproof jars for all these dabs. I've never done a dab in my life.

Okay. But dabs, like oil, like Like cannabis oil, little jars. And so the state had been like, they have to be childproof. So like kids can't like get cannabis oils and like overdose on them. So we literally sourced cosmetic glass jars and made lids that were childproof. Cause think about it. So they come in like those little glass.

You know, like I said, eye cream and stuff like that, but those lids aren't childproof. So we had to open molds, you know, with factories and create new threads and make these lids. So they were childproof. So that was literally her and I just doing that. Like all the problems that you could imagine come along with that stuff.

Like we were just. We were just doing it and then we would import literally pallets of jars. Wow. And selling them to? To the growers. Kay. To the cannabis companies. Kay. That was the thing. a wild ride. She was the packaging designer and I was more like the technical side of it. Yeah. And that's kind of like a high too.

Like you figure something out now that we're talking about being high, but then you sell it and people order like a hundred thousand of them. Oh, I mean, you're obviously like, you were like fulfilling a need. Oh, that's what was the best part of it. Right. So what happened? It was a wild ride. It was super fun.

in our life. Okay. And it was: 2020

But, uh, what's next? What's next? So we basically decided to divorce, like she is, you know, single, didn't have kids. Yeah. Had a 1-year-old and then Bo was like three then and Mm-Hmm. , obviously being with my kids, who was always number one. Sure. And so that was really like the underlying problem. Yes. It was just like we didn't have the same goals in life.

Yeah. And I could never as a mother match up to someone that's fluking 100 percent of the time. Yeah. Cause I did not want to. No. I mean, you just can't. And so she was really like, you don't want this. And I was like, yes, I do. Yes, I do. Because I loved it. Yeah. But here's my family. Yes. And that was a really big turning point for me in my life.

Like, that's when I realized like, well, they say, you know, everyone always says, Oh, you can't have it all. Or you can have it all. It's like, what's your all. So that for me was like, Oh, it's always going to be my family. So I just got to figure out how to do both. Yeah. And you can, yes. It was a, such a hard time for me personally, because of course I took it as an attack and it was like we were breaking up and we had to separate all these assets and things like that.

Like a true divorce. Yeah, it was so hard. It was sad. But of course, I don't have regrets in life. Like, I'm so glad it worked out the way it did. In a way, I'm like grateful that she was just like, No, like we're not. Yeah. This isn't going to work, but it made you, it made you become clear too. I would think.

And honestly, I think: 2020

Yeah. And then I was just like, wait, what if I can just make money and also like, just spend my time the way I want to spend my time? Exactly. Like that's really success to me. I know. Well, yeah. Like you said, like this with you, like having it all. Well, okay. Like. I think maybe we automatically go to what all is by like society standards.

And that's what we did. But it's like, what is success to you? And that's what I talked a lot about with this business too. That's what's so beautiful about entrepreneurship though. It's like, you can choose like even the per majority, let's like, you can choose what kind of business you want with it, like who you're serving.

Do you want it mobile? Do you want a brick and mortar? Do you want, you know what I mean? Like. You can do it. You can. And that's the thing. And I think a lot of that is just like growing and maturing and for sure. But it's like, I never would be here if I wasn't that like entrepreneur that wanted to work my ass off and have this big business, you know?

So I think about that a lot too, but. That's all it's just really cool because I love talking about this stuff because all the different things you did led to obviously, you know what I mean? There's no way that would have led to this led to this, like, right. I mean, like with you not even working for that business in Boulder to like discover maybe your love for like, you know, cause that was obviously sparked and interested.

Yeah. Right. Like, Like obviously maybe, which is why I chose her birth. And yeah, it'll help me because like, if you would've stuck with the sock, you know what I mean? What would I mean? Shallow and the sock girl, the shallow sock. All about that. Like you've done so many different things. Yeah. Well, I think like, and you know, going with your gut, your, I seems like you, we relate a lot of ways.

Cause I see myself a lot, like for the whole ADHD, like, Oh no, I'm surprised we can get through this. I was thinking about that last night in the shower and I'm like, God, I, Yeah. I, I got to get better at cutting people off. Cause I do a lot, you know, I'm like, I need to work on this whole podcast. No, but it's like, I honestly, it can be, as you know, I feel like it's such a strength though.

You know, especially when you're, I don't know, passionate ADHD person, when you go all in, you go all in, you know, then you might like be onto something the next year, but it's like, right. But you learn from it and you grow into like bringing that onto it. Right. Yeah. And for me, it really is like, if something catches on with me, like.

Watch out. Yes. Exactly. And that's all the only way I can explain it. Like I'm not super passionate about it. It's not going to last. No, it's not. And I think that's true for most people. Obviously. I think that's what like when people compare themselves to and they like, Oh, I want success like that. Or I want to, you know, but in the end, if you put yourself in the shoes and you're not as passionate.

It's just not gonna do the same for someone else. It is, you know, like for me, if I were to open a hot works, I mean, I don't know, I just probably wouldn't be the same. You'd still be really good at it because really they just have checklists for you when you're like, yeah, yeah, you know, yeah, we'll get into that.

So, okay. So you, so does she still have this business? She does, but it morphed into kind of what she always wanted it to be, which is like her side work. She's basically like a packaging professional that people will hire. I don't know a lot about it anymore. I know she has some other businesses too, like she owns a pottery studio.

She's like gone down her path. Gone down her path and you have yours. Yeah. So what advice would you give to somebody, say someone wants to go into my half of it. You did to her, obviously. Yes. And so, and that helped me get a franchise. Yeah. So if someone wanted to partner with somebody, Oh God, what would you, I would say absolutely not.

No, really? Like no one at all. Really? Unless you're married to them. And even in that case, sometimes it doesn't work. It's like any, any relationship, right? You really, you don't think if you were to, I tell every really, I would never do it. Like I'd have separate entities. Set up. But do you feel like, like a marketing partnership?

Sure. Okay. Not like ownership. Nope. Not ownership. Don't do it. I'm like, I'm like, I just sometimes think like those hard answers. Like there's gotta be a, like, there's gotta be a partnership that works, right? It's not, it's never going to be a friendship. I guess if you're okay with that. I think the bottom line though, is that like, did you guys go into it?

Like being like, this is my role. This is yours. Like your expectations were super clear. First of all, I knew it was a mistake. You did. Okay. That's like, but I'm also a yes person. Yeah. Well, I used to be like, you know, as you had kids and grew up, like it's changed for me now for more like a, no, like I don't have time to say yes.

Yeah. I just don't. I just don't. But if there was an opportunity, I didn't even care. I was like. Me too. You know what, who cares what happens. I'll figure it out. Yep. And you know, I learned so much. I know it's, I'm saying there's no mistakes. Like, honestly, I don't regret that part of my life either, where I was like, yes, yes, yes.

And then it's like, then I end up being like, no, no, no. And having to backtrack. No. But in the end, I learned so much with that. I, if I didn't say yes. I would, you know, and that's like my advice to younger girls. Yeah. Like try it all. Try it all. Like, what are you scared of? No, I know. With your best friend, like you'll get over it.

Yeah. You'll meet other people. It's fine. And it's true. Like that was like such a, a teaching point. Well, it's great that you said you knew from the beginning though. Red flag. I did like a marriage. Oh, I was going to say, it reminds me of a relationship. Not my current one. Have you ever heard of that though?

Like, I remember talking to another guy who wanted me to go into business with him. And he was like, it's, you know, it really is like a marriage. And I was like, no, whatever. And then like, when I went into this with her, it's like, it is, yeah. It went that way. I mean, just listen to the red flags for sure.

Cause I think like, you know, I just think for me, it's not been, I mean, I had a little bit of a business thing, but it didn't go far. Like yours, you know what I mean? There wasn't much, you know, I actually ended very early, which I'm grateful for. So, but you know, I felt a friendship too. And it is what it is.

But it's what, it's, we wouldn't have made it a lifetime anyway. Yeah. Like I know that, yeah. As friends, but you know, I know It just forces you to become more clear, I guess maybe like if it's a, if it was a good partner, yeah. If it really was in terms of marriage, like I would've never married her as a person either.

Sure. You know? Yeah. So I guess like if it's someone that you would truly marry, truly marry, like it might work well. Yeah. Well, like I always think too, like you have these, you have friends that probably in your head you can think of the people you could live with and that you couldn't. True. Yeah. And I think of the same way for like business.

I'm like, there are some people I could do a business with and I couldn't, but I think because correct me if I'm wrong, I feel like you're pretty strong in your opinions and like the way you want things to be. Exactly. So I feel like you kind of have to have a yin and yang, like that was the problem too with my situation.

You were the strong one. Well, we both kind of were. And so I feel like she, It's like we just clashed a little bit. It's like we had our visions and, and I wasn't willing to, I'm just that person. I'm willing and I compromise. I'm not, yeah. Yeah. And it was so early in business for me. It was my first experience in business and that was like, you know, like I hadn't done anything like that before and I was like, and then, but that kind of taught you like, I'm just gonna do this on my own.

Oh yeah. I mean, why would I at least opened the door? Because I would've never opened a shop if it wasn't for her. Yeah. She pushed me to do it. She was like, the, isn't that so funny? She, because she was a big dreamer, and I'm a dreamer too, and she. But she, she was a big dreamer, but she didn't want to put the work into literally like making a girl.

Like she just like, she, she always just was like her head in the clouds kind of thing. And I'm the same, but I'm more real. I know the hard work. I'm not afraid of hard work. You know what I mean? But at least it, it opened my eyes to what's possible. And so I'm so grateful to her because that's why it's like, there's never, I don't know.

Like I look at everything, like it's nothing, even though it was sadly a friendship that didn't last, but it's like, it was all for a reason because she pushed me into that. Yeah. It was only like three months. We really, that's how fast it was for her. She's like, this is too hard. Bye. But like, for me, I was like, but it opened my eyes to like a whole new, I'm like, Oh my God, no, I like caught the bug.

I was like, entrepreneur for life now. Like, bye. As soon as you start thinking, guys, there's just no going, there's no going back. And honestly, it's evolved. Like I'm not doing the same thing I was doing right. That second 10 years ago, I can't believe I spent 10 years, but I was like, I'm so grateful for that.

You So anyway, that's awesome. So you'd still go into business with someone else? No, I don't know if I, I mean, I think. Are you trying to ask me? Let's open up like a smoothie place or something. I would love like an organic juice place. Yeah. It's just the rent around New Orleans. I know you cannot make money.

I always see on like. Casserole talk. It's like, what everyone, what, what should I open? And everyone's like a bowling alley, like 200 yards of open space with a brewery. I'm like, no, no one can afford that. It's so funny. So there's like, I don't know if you guys have these, you have these Facebook groups, right?

We have one called Casserole talk and just like, you know, stuff in your area. So yeah, I just saw that the other day. So you must be talking about that. Everyone's like, I'm looking to open another business. Was that you? It was anonymous. No, it's always anonymous. And they asked, someone asked it like every month when you Everyone's, I wasn't enjoying it, but like permanent jewelry studio.

Wait, I'm already opening one. I know. Weird. Let's see. Whatever. No, he says bowling alley. Or they said bagels. I thought that was actually a nice bagel place. And then I always see people that see like Trader Joe's and like, Oh, like they don't understand business. So then we kind of go through that all in our heads.

otworks. Okay. Because it was: 2020

And so I went to visit it and I was like, first of all, this is like the only gym still open when everything's closed down. Yeah. Everything's virtual. You only need so many employees. Honestly, the concept was just so amazing. So I started looking into it and then I got on these franchise calls where they basically are like, you're closing in a month, you know, like, do you do stuff like that?

s in june. I remember june of: 2020

There's someone else. There's a woman that wants it and I was like They're just trying to stop me. And so I still, we ended up signing and then I ended up meeting the woman that signed the day after me that also went to Castle Rock. So she was forced to open Commerx Parker and we were like, she's like 30 years older than me.

And we were like, Oh, she was, she said Aries. Yeah. The one anymore. Right? No, she retired. Yeah. Now she's out in Oregon. Oh, is she? And she's opening a wedding venue. I know. So then I met her, so yeah. For her and I signed with Hot Works, which was honestly a really good time. Mm-Hmm. because it was 20, 20 mm-Hmm.

So business was just really weird. Yes. They weren't really pushing me to build this quick. Okay. I was able to take my time. Nice. A place like Castle Rock, which is hard to rent here. Yes. It's so expensive. I thought I had a spot over by the movie theater and Lauren was just dragging me along. Yep. And then, yeah, we ended up leasing a space.

So did they help you find a space when you do a franchise? They have you work with their like preferred vendors, which I would call it, uh, which people always have, you know, some people like it, some people don't. That's the thing about a franchise, like I knew when I was signing this, yeah, this is kind of another, it was a good.

I don't know if I wouldn't have gone through this awful business divorce of like a business that we literally created from scratch. I was tired of that at that point. Like I was like, I can't do that again. And so I was like, Oh, a franchise with a concept I like with everything in a checklist and ready for it.

So if I wouldn't have gone through that recent experience, I could have never done a franchise because I'm also so on your, Yeah. You know what I mean? Yeah. Because a lot of people will open franchises, think they know better than the franchisee itself or the franchisor, and then they just clash. You can't like bring your own spin into a franchise, you have to follow the steps.

So I would have, my ego, if it wouldn't have died, I would have never been able to open a franchise, have a business that's working and making money. You know, I mean, I would have maybe in a different way, but I don't know. It's just like the timing was just so perfect. And so, and I love, I love Hotworks.

Like it's infrared sauna. When I worked in the holistic food space, I met this woman, this hippie woman who is now like 72. She seriously looks 30. She had her third baby at home too. She used to work for Tony Robbins. This woman has a crazy story. And she's like an OG hippie, like has been living in Boulder eating organic foods.

Love her. Just love her. I love her. She had told me about infrared saunas. And that was what, 10 years before this? I was just like, she was like, they're so healing and yeah, so I always remembering that. And then I saw it works. And I'm just like, Oh my God, like the world needs this. Hey, busy entrepreneur, as you know, being a business owner, you have to wear all the hats.

You're a social media manager, marketer, graphic designer, accountant, photographer, videographer, web designer, business coach, scheduler, and the list goes on. I know how overwhelming it can be, and this is why I created the Golden Link Society. It's our monthly permanent jewelry membership. We have a weekly call to talk about all the things, but not only that, including monthly photography and video to use for your social media and marketing, Canva templates, monthly business activities.

monthly training support group, discount and first dibs on Goldilinks supplies and more. My intention is to create a beautiful community of permanent jewelers that want to level up their businesses together by creating lasting friendships and having fun. This is what I wish existed when I started my business almost 10 years ago.

If you want to know more, check it out at goldilinkssociety. com or at allthethingspermanentjewelry. com. I hope to see you there. And maybe honestly, like having you go through that experience, but also it gives you like the freedom in a sense, like where once you get the franchise up and going, you could do something else that, and that's what I do.

Or you could open three more franchises. Yes. But it's a lot of work to open up. I was going to say, isn't there a lot, a lot of, obviously we don't want to make it sound like it's easy. No, like to, to get them open. And so, oh my gosh, like we just worked our asses off. Yeah. So hot works. And now like, so what, tell us about, you're like helping good babies.

Yeah. So then I had a home birth and that just completely changed my life. So I immediately was like, I have to attend births for a living and go to home births. I'm so passionate about it. Really? Yeah, so I attend home births, like I have, and again, like I have three kids, so I don't do a ton. Uh, I work on donation only.

So this is really like my sole work. So what do you, what do you do? What do I do? They, when a woman is pregnant, she'll be like, will you be my doula? And I'll be like, yep, you can text me anytime. So it's like them, first of all, when they're, well, first of all, if they want a home birth, then we kind of have to talk about like, you know, preparing the mind.

And I, I basically am like, you need to read this book and do this and this because just because you saw her on Instagram also. And I tell them that like, You can't just like see something on Instagram and be like, I want that. Yeah. Like, do you really want it? Cause you're going to have to work for it. I mean, Jen, this goes back to like just loving challenges.

So did you have to like go through a training to be a doula? Yeah. So that's a whole other thing. I actually tried three of them and I was like, screw you. Like I'm quitting. Like I hated them because they were like national certifiers who I personally felt were kind of like bought off by the system. And so there was just certain things along the training.

I'm like, yeah, What? And then finally I was like, I guess I'll just stick with this one because I don't want to keep paying them money. Yeah. Finishing. Sure. And even during that one, I remember asking questions like, wait a second, like, won't an epidural slowly wear down and they would all be like, like they hated when I would bring up anything.

That's home birth related. Cause there's two completely different worlds. It's like medicalized for, and natural spontaneous. Okay. So whatever I finished that and then shit whoops. My first birth was it, I think it was a VBAC. Like I literally attended someone's. Um, be back, which is an H back home birth after cesarean.

And so I just started offering my services for free and that one, I drive out to Elizabeth and when they go into labor, you show up and sometimes, especially like a first time laborer. Which it's different in the medicalized world, but I mean, they're days long. So I, I would go and just be like, go back to sleep.

I mean, I could talk about this all day. Um, and then I'm with them when labor gets tough and we do it at their house. And then when they get close, we call the midwives and we blow up their pool and they get it. So are you more like, is it kind of like almost like a coach basically? Uh, doula, the technical term for it is like, emotional and physical support only.

So it's not medical. Okay. Okay. It's literally a woman there like for physical and emotional support. So, and I love it. Like, I just, they cry, we hug like afterwards, like, you know, we'll shout, we make sure they get showered. I get them tucked in bed. Like I always do homemade bone broth. They make all my organic homemade bone broth.

So like right after they have their babies, I'll bring it into their room. One of them and they'll sip it and we'll get them blankets and make sure they're all snuggled up with their baby. I mean, that's the best. It's show. And then especially like the first time moms, like, I mean, there's, there's so much to talk about here, but a lot of women that are now choosing this can't find that in their moms because their moms did things.

So different and so many moms just aren't supportive when we're really it's sad. Yeah, I think we'll get there and things will change. Yeah. But so, and some of them don't even have sisters. So the Keely, like, how do I get this outfit on the baby? You know, I'll go over there and like, be like, okay, this, get your little baby dress.

And then, you know, we'll teach them. How to just put them down for their nap and all like, I'll do that after they have their babies. That's like my favorite part. And then, you know, like day three, after you give birth, like you're always super emotional, always like make sure to be there with them and just be like, yeah, this is so normal.

It's your hormone. No one ever tells you that stuff. I feel like just crying. Yeah. Can't even it. Like our husbands are like, what the, oh, I remember that. First week after, especially Harper. 'cause you used to Oh my gosh. The mess. What? Mess. And so I just like hold them. Yeah. Be there for you. And I make all organic home, make food and bring it.

So that's like, again, that's like, and this is another part I feel like. I don't know if you can relate to this, but because that's like my authentic soul work. Yeah. Mm-Hmm. . Like it's, I can't charge. No, I know. It's like a gift or it doesn't like really matter that much. You know what I mean? Like, I mean, obviously we all need money to live, so I'm, that's like, and I get why some women are like, I am a doula.

Like this is our income. Exactly. Like you have to charge. Yes. I don't know. Maybe I'm just in a special spot, but like, yeah, I do it. Yeah. I just work on radiation, which is helpful to the people that don't have a lot of extra money. How do you, you have to pay like, you can't just submit it to your insurance.

Like a medical, not only it's like five grand you have to come up with, even though it's only 5, 000 versus 40 in a hospital, which is crazy. You still have to have 5, 000 paid for that. So it's hard for some people, you know, for sure. So do you have any crazy birth stories? I mean, just this year I've been there for three births without the midwife.

It's just been me and what do you mean? Oh, yeah. They just, they don't get there in time. I was dying. So, um, the first time Are you delivering the babies? I mean, they catch up. I never, I never want to hold the baby first. Like be there when the baby comes out. Right. It's like, this is your moment. Like Caley's not going to catch your baby.

So I'm either like, mom, do you want to catch or dad? You know, so I always like get away so they can do it. Cause I don't want to be like, oh, I'm there. But yeah, that's just like normal now. Wow. I know. I don't know if I could do it. Let's. Okay. Yes. So I'm so excited to listen to your podcast. Yeah. Let's talk about that.

So you were your first, first guest. And so when are you actually like launching it? Hey, you don't have an exact date yet, but let's just say it. I love it. She sent me her. What does it say on your like? Your cover art says it's called the. So it's released whenever the F I want. Yeah. So right now, business wise let's talk your, your monetizing only how it works at this point.

Right. And my do the work, I'll make some money money. Yeah. And then, cause I know you had mentioned like my birth year. Yeah, yeah, yeah. I don't have time for that yet. Okay. You know, yeah. When I'm like post menopausal. Sure. But I know you've been talked about life so many times. But how does it work when it comes to food, like he in order to get like a food You know, if you mean, if you were to like sell your bone broth, for example, Oh, or like my sauerkraut.

Yeah. Like something like that. Like, how does that work? Yeah. You're really passionate about the sauerkraut. We talked about that. I still am. Okay. We got a lot on the table here, but I actually looked into that. You did? A lot further. Who did I talk to about it? I think it was. Cause it was getting food manufacturing.

That's not like really difficult or not. It's really difficult. Especially if you think about something like sauerkraut that has to format. So it literally has to sit in a vat for like, I mean, we do ours at home for like three weeks. So it's speeded up there. But I talked to someone who knew the owners of a brand.

They were in Sprouts and and Whole Foods and the co packers. So that's what they call the manufacturing plants or whatever. They, um, hated it because it was so smelly. Like it smelled like their whole plants. I know. So she was just like, is there a lot of sauerkraut out there? No, but I think that's why, because it's so hard to manufacture.

So you literally have to be paying. You'd be like having the least space for something to like soak. When most brands think about like a bar or something, they just like, they pay for these few days on the line on the production line, like their bars are going to be made. So it's different than what I'm used to as far as like snack making or like chips or popcorn.

Like, it's just, yeah, it's different. It's different for sure. Because you'd have to pay for it to sit there, which I don't really. Like, but then if you just have to can it afterwards, right? Interesting. Is there organic sauerkraut that you get there are but not a lot like here is one at Costco I see a lot.

I thought we'd do you a brand. Yeah, but it's not good like yeah, there's But that one that had all these different flavors and stuff like they didn't make it and then I want to talk to the lady That knew the owners it was like because they were so smelly Okay. Let's talk about like, you know, I know this isn't about this, but you're so knowledgeable about food.

Let's talk about food 101. What do you think is like the most important things to have, you know, in your, at your home? Yeah. Organic. Just organic everything. But why do you, why is fermented things good for you? It's so good for your gut. Microbiome. Okay. So, so many things in our environment. damage our gut microbiome, all the chemicals, think about all the chemicals in food.

So what's the easiest way to get fermented? Like sauerkraut. Sauerkraut? I mean, what if you don't want sauerkraut? Try it. Try it. No, I love sauerkraut. I'm just saying, what if you don't? Like, what would you then? I'd say suck it up. Like suck it up and have a bite. You're not going to put sauerkraut in your smoothie.

No, but you could put it on a cracker. with avocado. It's so delicious. I know it is good. I like kimchi. Like, can you, can you do that then? That's the same sort of thing. But if you look at all these different cultures, they all have some sort of fermented food that they're, they've been eating for years and years and year.

Yeah. You know? So there's just so many probiotics in there. I can't remember the exactly in the end. It's all about like, which I always go back to, you know, Chris, cause I, I may, I definitely, we can talk about this, but I'm like, Issues with issues. Okay. My issues with food, but literally when all comes down to, cause I mean, I grew up in a very diet culture and I was put on very weird diets as a child, which has played.

I'm like, let's not get into it. Literally a bash her. We know we love them. I But literally I remember being on the cabbage soup diet, having soup as a child when I was like in fourth grade. I'm not kidding. So, but like also too, it was like back in the culture of like, yeah, and it was more or less like, you know, I don't know.

So when we were little though, that was like the height of when all the processed food started. Well, yeah. And also too, the whole like. Everything was non fat like they took all you remember that like that's a butter spray. I used to like live off that shit the butter spray I can't believe it's yeah. Oh, yeah, like spray my popcorn and oil and chemicals.

Yeah, it was all about like no fat But anyway, so yeah, it was very like diet culture It's really just non processed food. It's the same. When it comes down to it, just non processed foods, right? Like it's not about peanut butter. And it's hard. But at least with kids and snacks, like my kids love snacks. I know!

Isn't that hard? So I do, I do a lot of smoothies with them in the morning. Okay. I, they love eggs. And my kids like it. No, Harper doesn't like eggs. Goldie does, but she goes on and on. Scrambled. Goldie likes scrambled. But Harper is a hard one. She's really good about texture. She doesn't like cheese to the texture.

Yeah. Like she's a, you know. Or like, Bananas with peanut butter. Oh yeah, that's good. And I do a ton of stuff like that. And then, But they have to have snacks at school. I know. So for that stuff, I just buy organic stuff. Even as an adult, it's a hard thing. It's like learning a new language sometimes, right?

Because you're a brought up and like, also too, we're always in a hurry. I mean, it's like, what's fast and easy? And it's most likely a freaking crack. I don't know. And seriously, it's like, like counting. Oh yeah. So bad. No, I know. But that's how I grew up. Oh yeah, totally. And it's literally, it makes, it's, and I also, I think it's hard because once you go through that, cause like I, and I mean, look, you know, I know it's about balance too.

I know. She's having a Starbucks. I know. It's exactly. Um, but at least I think the difference too, though, is like, I know this shit isn't good for me. There's chemicals in here. Yeah. Like, can we all just acknowledge it? Oh yeah. Like instead of being like, Don't get sugar free though, like you guys could keep drinking sugar free.

Why? Because of the chemicals? Because there's aspartame. It literally tricks your rate, like your taste buds don't work. That was a drug that they were trying to formulate. I can't remember for what, I'll look it up and cite it later. But the scientist was like playing with this drug. And some got on his finger and he licked his finger and it was sweet.

No way. So crazy. Well, and then, and then that really just goes back to as on process, like, yeah, that's more fake. Right. So like, that does not, which is funny though. I recently got addicted, not addicted. I should say like one a day. But like the zero sugar, like sodas. I know. Why don't you get me? You get well, I feel like in the middle of the day, it's like a nice, like little, like, I don't see what about something like that.

I know. I was asked about kombucha and so that's like and not like crunches back. And why is kombucha good for you? So, and it's another fermented food. That's like fermented. I was going to mention that. Okay. But they have flavorings in them. Yeah. And it's so carbonated. Like even some breweries have kombucha.

Yeah. And it's so carbonated. Okay. That it like, stings going down. You know. Oh, yeah. See, that's the thing. I think in a Domingo, I'll like La Croix. Is that okay? Or no? No. Okay. It's like. Cause I'm like. That bubbly, I guess the bubble is sad. They just keep adding shit. Wait, well, do you see they are all the food, babe.

So I bought the whole thing. With like Kellogg's balloon that's going on. Cause I had read her book. Okay. It was called feeding you lies. And it talks, I mean, it's sad. It talks a lot about the corruption within the big corporate industry. Yeah. The FDA and then like, there's literally a sugar association.

Did you know that? And they lobby for sugar. No way. Like people just don't know. I know. And again, it's like the businesses, they just are like, of course they got to keep turning profit. Yeah. I mean, profit, like you can't talk bad about my product. Right. Well, so what is your podcast is going to be about talking about these things?

Can I be holistic health? Like, I think I hate things that aren't natural. Right. And honestly, how we can tie this into business is how I feel because again, I have been so many weights in my life and been at different stages of my health. Then it's like, when I'm so unfocused and feeling more ADHD than ever, it's because I'm eating a lot of sugar.

It's because I'm eating crappy. So I feel like this, to take care of your body and like, it just plays into your business. It really does. That's like, you know what I mean? Just to bring mental health. Yes. Productive. Even as a mom. Yeah. Oh my gosh. Completely. Which is, I mean, and it all goes, it all goes back to the same thing.

So when I talk about home birth and things like that, like you have to be healthy. Yeah. Pre pregnancy. Pregnancy. Like you might have to be eating vitamins and minerals where we're like, you know, Yeah. Your risk of hemorrhage could go up. Yeah. So it all goes back to these companies poisoning us, Jed. First of all, let's leave food and go to manage.

Okay. Yeah. Do you want to make money off your podcast or is it one of those things that you're just like, so in, of course I do, but in my mind, do you want to take money or no? In my mind, I've decided to let go of that. 'cause it's like I, for some reason, I wouldn't start it until I had it figured out in my mind.

Mm-Hmm. Like nobody, I was gonna monetize it. Yeah. And then, like I said, I woke up at 3:00 AM one day and I was just like, shut the fuck up, Sealy. I know. Do it. I know. Don't figure it out. Like, and that's, I don't know. And if it's selling merch or some shit with like weird sayings that I say like, I could do that.

Yes. I love doing that. Yes. You know? And that's also cool. You have that knowledge so much of merchandise and all that stuff, which is amazing. I mean, they could, it could go, it could go so many ways, but the whole thing is. Like we said, just do it. And then it's like, you'll figure it out. You know, it could lead somewhere or it could, it could, but I'm also, and I feel like you're like a lot like this too.

Like I hate doing what everyone else is doing. Yeah. Oh God. That's just, that's why I fight trends because when everyone like the charm bar, I've had the charm bar in the shop and I've talked about this for like nine years and then charm bar became trendy. And I'm like, I'm not doing that. Something else.

Yeah. I'm like, well, I'm like, I've been doing charm bar already for nine years. Like I'm not. And then here we go. I'm like doing a full on charm bar because I fight it at first, you know, like, I don't know, just everyone else is doing it. I know. I'm like, no, I know. Like I'm different. Right. I think that's like, but actually it's a good thing because you do want to play your own spin on everything.

That's the thing. You don't want to be like, okay, this is the trend. Cause I feel like trends. Come and go so fast, right? It's a fricking tick. I know, you know, it's like, but that's why too, like I've decided even with my social media and stuff, like I'm so sick of seeing like, what's your niche? What's your, oh my gosh.

It's like, I almost wanted to do this podcast and call it like niche lists or something, you know, because I'm just like, just shut up. Yeah. Like honestly, your niche, like is also, it's funny. I met this one girl through another business group and she actually posts a lot about this. Yeah. About. How she's kind of like fighting the niche and I was like, ah, I love that.

Let's do a podcast interview because the neat, I feel like. It's good to find out what makes you different. That is, that is the key, I think, to brand. It's just like, why does, because, so in my mind, niche is you, right? That's how I feel. Yeah. Right. That's a good way to look at it. No one's you, right? That's your niche, right?

It's easy because, so I guess that kind of ties in like, yeah, it's like, shut up, like stop trying to nail it. Yeah. It's something. And then they put so much pressure on you. Like also this whole like practice of ideal avatars, you know what I mean? Like that whole, have you done that practice so many times?

Like no. Have you? Like your ideal? Oh my gosh. Like your ideal customer. Like putting. Oh wow. Yeah. Like who that person is. What's her name? What's her name? What does she do? How many kids does she have? Does she have kids? Yes. I mean. It's helpful, but it's nothing to like hang your hat, like, you know what I mean?

Like it's, it's just like a guide. I feel like it's good because of course, like we're never going to escape like the realities of digital marketing. So like to target certain areas. Yeah. Makes sense. Yeah. But even like with Hotworks, it's not your target customer, right? You know, cause I feel like it changes so much or so.

Yeah. And that's what I'm doing. I don't know how I'm going to monetize it. It's great. So how do you, but my, my Instagram handle is wild mama. Like I've been a ring forever. And honestly, so this kind of leads into another point. Like I see all these people like offering courses and stuff. Yeah. Do you do that?

Do I offer courses? Yeah. Well, yeah. I mean, I mean, Goldie girls. Well, okay. So I no longer franchise. If I told you that you were, I think I can't, I can't keep up. Right. I know. So I, after PJ acts 99 episode about this, we were talking, I would say, I was like so passionate about things that she's like, kind of, she could be at PJX because the first one had happened the year before.

And, um, and I was like, you know what? I could talk on some things. Yeah. And then after I said it, I said, this is an episode. I was like, you So many times I thought about calling them and being like, just kidding. I'm going to be a vendor, but I'm not going to speak. Cause like, what was I thinking? Right. But like, I mean, it was so fun.

And like, like I would say, just going back to that, like, try everything. Like, I mean? Like, who knows? You never know if you're gonna like it until you do. And honestly, of course, what I love teaching was about handmade jewelry and how to add that to your business. Because again, how are you making your business different than everybody else's, right?

When you say teach courses, I do teach a couple on like how to make certain like certain things. Yeah. Okay. So you just sit in your webcam. Well, yeah, I set up a camera and then I like just recorded me doing it. And then I voice like, and I imagine you sell that video through your website that you also sell, like your tickets for the events, not the same website.

Nope. We can talk about that if you want to create some digital courses. Okay. So this is the thing. I feel like business, as you know, too, is like, what are people, yeah, like, what are people asking you for? They ask me so much stuff. Always give it to them. Yeah. But then I'm like, I just don't know if I can charge for that, but maybe if I just had like a kit.

Like, what would it be? Like specifics? Like honestly, like not to get controversial, but a lot of it's like people ask questions about like. Certain vaccines, they don't want to give their babies. Like, this home birth world is so different. So like, I mean, they ask me questions. What books have I read? So a lot of it's, it's not like medical advice.

Sure. Like, how did you get to the mindset you're in? Sure. I guess when sometimes I'm like, girl, you got to get there on your own, you know, but. Uh, of course I want to help. Yeah. Well, I like the home birth. Like, why? Like, how do I even schedule a home birth? Who do I reach out to? Yeah. Stuff like that. Yeah. So I feel like a lot of people from all over the U.

S. Yeah. And there's things different in every state too. So. I don't know. Yeah. That's amazing. I know. It's so, I mean, it like, I love it. Going back to like us meeting and then, you know, just, that's why I love about permanent jewelry, I think, because the in person aspect and like reaching out to other like small business owners.

Because you never know where that can lead to. Might be out of birth, like, to me. Well, even just with us two, we do talk about having like a women's business group or something. That's different. That's different. But yeah, like talking a lot about just, not just network, like actually. Touching on subjects and like talking about things and like I have a vision for it and it all ties in it all ties in and you know what which kind of brings me back to I was thinking a lot about this recently when I was thinking about like how to monetize this business and stuff like I feel like women like back in the day like they used to trade.

Yeah, then they do now Yeah, like we could go down so many different avenues. I know to like business owner to business owner like Why would we not want to do that? Here's this and I'll take this. And I know like kind of his own little secret woman, which takes back. I love it. I mean, business is all about relationships.

And I think that with the growth of social media, we mistake that for like, you know what I mean? Like the face to face. Oh my gosh. Well, that's exciting. I can't wait to see, because I feel like a year from now, you could be in a total. I know. Same for you though. That's what's so fun. So are you a fan of franchises?

Yeah. Do you feel like it gets to a point where it's running itself and then you're kind of like, you can, yeah, I'd leave there. Really? I mean, it has to be a good fit. Yeah. And you have to believe in whatever it is that ends up like, I mean, how it works. I could talk about that all day, but they had the guy who started it has been in franchising forever.

Wow. And especially for mothers. Yeah. Like I just, I just love it because it frees up that part of my brain and then is still allowing me, you know, some sort of income to do this stuff and really help the community. Yeah. So I do love it. Like if you can get to a point where you can buy a license and you believe in it.

And there's a good track record. And you could buy three more licenses. Like, there's people that own this woman in Omaha. She's amazing. Katie. She's probably like, I think she just turned 30. She owns like nine licenses now. Like, she's killing it. So on average, how much money do you feel like you need to start a franchise?

Just depend. It's kind of a hard one. Is it? Because they ask you questions like, like you have to have like a certain amount. Because I've, I've been on websites before where I like see a business like, should be, and then I look it up and people are like, you have to have like. 90, 000 or more. Yeah. I feel like they say that, but there is ways, like if you're smart to move things around.

Is that illegal? You know what I mean? Maybe cut that out. But like. But again, like I had sold up, I had sold part of my business, so it's like I had a chunk. So it's like work to a point where you can have a chunk or sell your house and buy a license. Easy. Yeah. What would your advice? All of them are that expensive though.

Oh yeah, I know. I'm sure it just depends. I mean like, I'm not about to like be able to go open a Starbucks franchise or something. My gosh, that's insane. Like you have to, you have to be worth so much. Yeah, that's what, yeah, that's what I feel like. I'm like, how do I, how do I know my words? I am priceless.

Yeah. Like there were some for sale, like some franchises for sale that I should I, but we really hold the trigger. I thought about that too. Like anyone that's just not doing that well, that'd be kind of smart. Everyone's selling right now. By the way, I feel like in my area, well, if they're selling, what makes you want to buy it?

I mean, don't you think that it wouldn't do well? I mean, there's a reason they're not doing what we're not following the program. Really? Like, why am I not selling what you are? And then give everything that you need. Right. I mean, like, yeah, like think about it. If they're not following the program, of course they're not making money.

So like, what if you just bought it and then follow the program? Yeah. Yeah. Of course it's a risk. Well, I mean, and it kind of goes along with like people that are like doing well in business in general, whether or not you have like a program to follow, but if you're not like putting in the work, you're not going to get any return.

I mean, like it just sets what it is in general. Right. And that's what I found. Like, even if you lay something out for somebody and you're like, it's everything you need, you know, and they still won't do it. Like just that they have a program, right? All they have to do is plug it in. Right. And they still won't do it.

Yeah. It's like, I mean, you can't make anyone do anything. You know what I mean? Right. It's just like, that's literally. It's like part of life. Yeah. Yeah. Even if someone like literally hands you the step to step guide of success. Yeah. It doesn't have to be. The franchise. Totally. Yeah. Isn't that crazy? Yeah.

I understand. And then they're just like, well, you're not making money because you didn't do what you need to do. And you're like, well, you're wrong. Like that's the fight. Yeah. Yeah. Like. Give it up. No, franchising is not for everyone. If you want to be an entrepreneur and you think opening a franchise is entrepreneurship, it's really not.

So I wouldn't tell you that. Like it's not kind of compared to like, I know I shouldn't say that, but I was like, you know, cause even saying like when I had my franchise and I was like, listen, like, yeah. If you. Want to make your own logo and get all like, you know, get all creative with that. This is the thing I have it set up already for you.

So if you don't want to put the time in, this is right for you. But yeah, like you said, if you want to do everything and have freedom. And I just see how that would have been in a space that's kind of just starting to flourish where everyone wants to do their own thing. Yes. And as the industry was growing, there's so much more being offered.

This is the thing. A franchise is a franchise. You go into a Starbucks, you know, like they're not going to have a special coffee. They know all the franchise. You could start it again though. And it might be easier. Maybe it would have to be very though, like, like again, Goldilocks is this, like, you know, it can't be like everyone can, they get their own chains or they'll have their own, you know what I mean?

They just, and that's the problem. It just doesn't work. Yeah. Unless they've set all those parameters. Exactly. So franchises, like you said, it's like, you are a business owner. There's definitely still a lot of, a lot of work that comes in. And it's like, that's why I think people misunderstand too. They think if they have a franchise, they don't have to put the work in.

Right. All of them are different. Like some of them will be like Chick fil a. Yeah. When a Chick fil a franchise, like the owner has to work at the chick. Oh, interesting. So there's, they all have their different diameters, which they're like, this works. But if you're the type person that doesn't want to follow rules, but when it comes to making money, it's a little different.

Well, it depends on how you see it. Like you said, yeah. Your mindset, like maybe if you were to open it, like you couldn't have opened it five years ago because you weren't there. I would have been like, you guys should be doing this. You should do it my own way. Yeah. Yeah. Yeah. But. I don't know. Maybe that's just like part of being like becoming a mother too.

Like I was like, okay, like I need some money. Yeah. I'd like to have some income. Right. What can I do? Yeah. You know, but it is perfect for some, like you said, where you don't have to put as much work in doing any of the reflex. Can you imagine opening your own type of hot ones? No, I would say that. I mean, like, that's a lot of things.

Saunas. Yes. Like, but even like somebody who like for permanent, because there are other, obviously I don't know, longer franchise, but there are other franchises out there permanently. So it's like, if that was a thought of yours, you got to go through those questions for yourself. It's so much work. Like, do you, do you want to be able to choose, like, no, you have to be able to follow the rules and like have one of the things that they offer and have, and like, you know, it's just, is that right?

I think if people want to be an entrepreneur like that, It is a great step to learn how business works. Yeah. True. True. But like the ego, you just can't have any ego. And it's so true. Yeah. Because like, like even for your business, like a POS system, like figuring out all those different things, which I had done, I've done at points.

It's so hard. Like my husband owns his own business. That's all been from scratch. It's like, he's trying to figure out Google ads, like with how it works. We just don't have it. Yeah. They find all the vendors. Yes. Yeah, there definitely is like a lot of, you don't really think that's like, do you do that? No, I don't, but I'm learning more about it, but like, there are a CEO for, yes.

Yes. Yeah. I know. That's a thing. It's like when you get into business, you don't realize

the

Caley Jones: thing. Oh, like I remember when you first had to set up like a payment gateway on your website. Yeah. Like, do you remember that? If you wanted to take Amex, like you had to do this. Oh my gosh, it's just, it's so much.

And especially now with all the automated emails. Yeah. Oh my gosh, there's so many aspects. Yeah, for sure. Well, what advice would you give to like a new business owner in general? A new business owner or like, or something new, but like someone wants to be an entrepreneur. Yes. Again, I think. I would go back to just like, you have to say yes to everything.

Yeah. I was like meeting people like, like I remember specific times in my life where I was like, I didn't want to go to a meeting. Yeah. Why did I set this up? Like you're thinking about like speaking at PJX or whatever. Like every time I left, I was like, See, like you have to just do it. You have to just do it and you're going to learn, learn as much as you can.

Yes. I'm sure you've heard people say that. And like, you know, emotional like Harvard graduation speeches, but it really is, especially for women say yes, as much as you can, because if you want to have a family and like, you're going to have to start to say no then because you're going to have different priorities.

I'm not saying you have to say no to everything, but I mean, go on trips, go visit factories. Like, yeah, go Talk to this weirdo old guy, like wants you to help him do X, Y, Z and hear who he knows. And well, yeah, I just think, yeah, it's like talking to as many, like also to, I just think the way I look back, like how things happen to is through relationships, you know, how one thing led to another, like it's so much about relationships and like, and like when we say try everything, it's like, Oh yeah.

So you'll start everything. And we're like, it's saying that within reason, like when you want to like learn about something and do it, do it. Do it hard. Right. Do it hard. But it's like fail fast. That's how I feel. Right. Like the more you're gonna fail, you're gonna fail. So it's like more you try and try and try.

You're gonna like learn along the way. It really is like listening to your gut. Oh my gosh. So much. Why do you, why are you interested in this? Would I have ever thought? I know. That I'd be doing all these different things. No, and that's the other thing too, like you don't have to like find your niche right away.

Mm-Hmm. . Like just go with what you're interested in. Yeah. I know it sounds simple. I know. Just crazy And like I can't believe that I'm at this age in my life where I'm like even talking about it because really I still feel like still learning. Oh yeah. You know, like I love, I know. What's that quote? Like if you're not growing or changing, you're dying.

Yeah, pretty much. I know, I, I think we have like this idea that we're gonna get to this place of like, oh yeah, . Oh, you know it all. I'm ready. Good. Just relax. I know. Grow up. No, I know. I think like the whole quote of like, being an adult is baby, after this, things are gonna settle back after this. And I'm like, I just have to embrace it.

There's always needs something going on, which is like, honestly what I love, like if something were to chill, I'd be like looking for something to do. I don't like where I'd be like, gonna remodel my bathroom. Oh no. Because I, that's how I am. Like if I've ever quit home projects. You know, I just, you know, embrace it.

I know. You just sound great though. I'm so glad that I met you. I know. I got to do more stuff to you. What I love about you though, it's like you don't take yourself too seriously. Yeah. At all. And you're just so like, Because it's a thing with business. Okay. Competition comes up. And I remember asking you about something and you were like, I don't care.

Like it was, Oh, it was competition. It was about something about competition. There's always going to be competition. No, there is always competition. But I think like, what, so what's your view on does it bother you ever? Or I don't know, sometimes, but I literally just tell myself over and over again, like, I have to have this.

Like, yeah, good for me. It's good for the business. It really is. Yeah. It pushes, even when you don't realize it, like, you're just like, all right, man, kids, what they're competing with me. Yeah. Grow up Keely. I don't know. It's just real life. Yeah. And I, I, I believe in karma and things like that too. So it's like, I mean, I go to one of the biggest competitors in town to work out.

I go to the yoga studio here, you know, um, I'm not out there with T come to Hogwarts, you know, you're like secretly passing out flyers. I bring this and like, sometimes I even like turn it around. Like I too nice sometimes, you know? No. And that's the other thing. Like I'm going to do what I want to do with life, the way I want to live my life.

And then that since I mean, like I could see other Hotworks owners not going a yoga studio because it's their competition. And I just told myself like, well, I'm going to live my life. Like, you know, Based on what? Like, Oh, I'm going to do whatever I want. And I think that plays into your success too. That's I like, I think that you stay in your own lane.

Cause you're like, you know, you're like, your passion by your own, your, your mind is not what they're doing. It's like, you're doing what you're doing. And you're different. And it goes back to that whole thing we were talking about. Yeah. You offer something different. But also even though Hotworks is a franchise, do you feel like there's a reason when that thing even just fall in the program?

Like we were talking earlier, but it's like, I don't know. Whether it be the vibe behind the place or like how you guys are showing up on social. Do you feel like that plays into the success of it? Oh, for sure. Yeah. And I honestly, I joke with like Howard's corporate all the time because they know that I'm like the hippie hoppers, you know, like I'm always like, I need beef liver in the vending machines.

They're like, what? No. You know? And it's so fun. I'm always like emailing Steve who owns them, like trying to get them to change their ingredients and stuff. So who knows? Like I also. I've thought about like getting kind of more back into that business. Yeah. Um, but of course it plays into it. I also like, I love, like I was telling you earlier, like I love.

Women. Yeah. Like, I love younger women. Like I love inspiring them, especially. To like go down a different path. Yeah. And so I love doing that with HowWorks. Yeah. And having like a space. And I definitely think that plays into it. Like. Yeah. All the girls that work at HowWorks I love. Yeah. You know? Yeah. Um, and I'm not like unrealistic about their, uh, I'm going to retire.

Do you know what I need? Like, yeah, they have great personalities. Oh my gosh. Yeah. I do fun. I mean, you'll get some duds, you know, and then with any business, but give me advice when it comes to hiring employees, It's, it really is hard because I would say like always go with your gut, but like I've been in desperate times too, you know, but it never works out.

So like if you don't take your time and you hire a bunch of people because your business is growing so fast, like it's not going to work out. It's the same thing, you know, you're going to, you think the main thing is also like going with your gut, you know, like with like, just that person's a good fit.

Yeah. It has nothing for me. It has nothing to do with like job skills. Yeah. It's all personality. Yeah. All personality, especially. For us hiring that age group, you know, we're probably hiring around the same age group, the girls that can talk to older people hired. It's, it's like a rare form, girls that can converse with older.

Yeah. And I noticed that when I had brought my last manager to Hotworks convention, like all the, and I wasn't even asking, but they were like, Oh my God, she's so awesome. Like I love just chatting with her. And I was like, that like makes a difference. Like it's such a big difference, especially like this time she hung out with her mom or something.

I don't know what it is. So it was just like an old soul. I don't know. But I think you're right. Like communication on in general is so important in a business, like even yours and I, right? Oh my gosh. Like it's everything. It's like the way it's not even what you say. It's how you say it. Yeah. Kind of thing.

Like, yeah. It's huge. Okay. Let's end this on one last tip. Okay. One last tip. Tell me where vanilla comes from. Beaver anal glands. It's true. Look it up. Think about anal glands. Like they secrete stuff. So beaver anal glands. Anal glands. So they have someone like just squeezing. How did they? Do we ever wonder this?

How did we ever know that, like, a coffee bean could make coffee? You mean? Like, do you ever wonder, like, where things come from? Like, how did they know that beaver anal gland, like, kind of had a vanilla flavor? Like, who would taste it, though? No, but the only thing I can say is, like, at least it's a little more natural than, like, a drug that's developed in a lab.

But what do you mean? Like, vanilla extract? It's no bean. It's a vanilla flavor. Vanilla flavor. Oh, vanilla flavor comes from that is vanilla beans. Yes. Okay. Vanilla flavor. So this is, it kind of goes into the point of like, when you see natural flavoring or something, it can be whatever chemical these food companies want it to be.

So many times when you say, when you see vanilla flavoring, It's coming from beaver anal glands. I'm not, I'm not kidding. Look it up. Now I want to look up all the flavoring. Like where does hazelnut flavoring or something come from? Like it's like another defined. You have to research. How did you find a food babe?

Like 10 years ago or whatever. Really? And then I just looked it up and I was like, no shit, really? Like they have, and there's a factory of just like beavers that are lying. Probably like that's what I'm picturing. Like it's like a farm that has beavers and then they just like go and collect. This stuff, but to be fair, like there's vanilla, I get one pump.

So I'm still dreaming. I think it's pretty natural. It is natural. It's not like I call it just like windshield wiper fluid. And what's in that? What's that? That's in everything. Cycle like the same ingredient when she'll wipe the fluid. Stop it. No, not kidding. It's in all your face creams. It's in your drinks, so you're gonna have to do another.

I know. I can have a list of things like suggested formaldehydes and stuff, honey formaldehydes and your face creams. So what do you use? Have you seen that? Olive beta? I have. I use it. So it's an MLM. I know that's, I could talk about that stuff all day too. I would do, I like MLMs. I think it's great for women.

I think it's good for moms that want to play with their kids. And honestly, like from a business perspective, who wouldn't want like all these people obsessed with your product selling it and you have to give them a cut. It's actually very smart. Okay. So you like it and there's no like, no, there's no love.

Really? Okay. Good to know. Yeah. Cause I was using it too. Thank you so much for inviting me over. Oh my gosh, it was really fun. I know, we could talk forever. Next time, We'll have to literally get her, or maybe like an outline. We'll have to literally get her, I want to do our women business idea, and then we'll do like a recap episode of like how our experience was doing it, because we should do that.

eat idea. Okay. Start at like: 2020

Jen Thyrion: right.

Caley Jones: All right. So where can we find you? Like where can we, uh, Instagram wild mama.

Okay. And what's your score underscore? What's your podcast going to be called? Well, like wild mama pot. Okay. So you'll see it there. So find me there and, you know, follow along and see what happens. I know I'm excited. Bye. Well, how do you feel? I hope you found value in today's episode and you walk away feeling inspired.

I would love to hear from you. Let's link up. You can find me on Instagram at GoldieLinksSociety. You can find out more about our permanent jewelry membership at GoldieLinksSociety. com, our handmade permanent jewelry supplies of connectors, chain, and more at GoldieLinksSupplies. com. Okay, I will see you next time.

Have a golden day.