074: From Overthinking to Showing Up: Social Media Strategy That Works

Ep 74_ElizabethMarberry_GLP_FINAL

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Jen Thyrion: [: 00:00:00

So if you're building a business that shines as bright as your stacks, you're in the right place. Let's link up and make some magic.

Hey there. Did you know that we offer handmade permanent jewelry supplies? Go to goldie link supplies.com to view our beautiful chains, connectors, Bengals, and more, including our non-permanent stretchy bracelets that are available to you for wholesale. Everything is created by a tribe of mama makers.

r items come with signage on [: 00:01:00

If you wanna level up your business with handmade supplies, not made by a machine, but made by hand with love, then check it out@goldielinksupplies.com. Now onto the show. You guys, I am so excited about today's chat. I have my personal business coach on today, Elizabeth Marberry. She's a former professional dancer turned powerhouse business coach, and she is your new favorite marketing mentor and Instagram strategist.

I first discovered Elizabeth while listening to a social media podcast and immediately knew I had to book a discovery call. There was just something about her energy. Elizabeth owns a brick and mortar here in Denver Wedding Dance Coach, which she's been marketing that business for over 16 years.

w her Instagram at Elizabeth [: 00:02:00

Get ready to take notes. This one is packed. Enjoy. Okay. Yay. Elizabeth, I'm so glad you're here today. Does anyone ever call you like Liz or something? No. No. If people do, I, I punch them in the teeth and then they never do it again. I just thought of that. Okay. Why don't you start us off by telling us who you are, Elizabeth.

Elizabeth Marberry: I love it. Hi everyone. I am Elizabeth Marberry. I am an Instagram, a marketing strategist and business growth mentor is my official title. Marketing is totally my zone of genius. I love, I love teaching social media marketing. I love creating content for social media. I love mentoring my business owner clients and all of that.

ork City for dance. I danced [: 00:03:00

at's amazing. Fast forward to: 2010

I'm a Colorado native by the way. I grew up in. Inglewood, Colorado. Went to Cherry Creek High School, so Colorado native, left for New York, lived in Chicago, came back full circle. Um, when I got married and I was planning my wedding and I felt so much pressure, like 150 people are flying in from all over the country.

, I am a former professional [: 00:04:00

Oh my god. Love that. And then we busted out into like a dance of the decades and it completely transformed the whole energetic of the reception. Our guests were on their feet, the dance floor was packed. And I was like, you know what? I'm really onto something here because. If I went into a Fred Astaire or an Arthur Murray or a ballroom studio, they couldn't have choreographed what I just did with my husband, right?

I incorporated hip hop and jazz and contemporary and all the things that I learned as a professional dancer. That's when my first business wedding dance coach was born. So I am the owner of a brick and mortar dance studio in Denver called Wedding Dance Coach. We're actually moving into our 16th year in business.

that is like my OG business, [: 00:05:00

launched reels at the end of: 2020

[: 00:06:00

We had a 84% increase in revenue that year. I got over 5,000 people on my email list, and it was all through organic social. And that is when I was also building a personal brand, um, for my online business, my coaching business at that time. And I started blowing up through that and generating leads and sales and all these people were like, how are you doing this?

And that is really when I, I started speaking about Instagram marketing and teaching and working with incredible people. Like yourself. That's amazing. Yeah, I mean, so Elizabeth is basically, I mean, she's massive. Basically. She's my coach. Woo. Um, and so I'll take it back to where I, when I found you, I wanna say it was like the summer.

It was a summer: 2025

And I, of course, I mean like just what I listened to, I actually was not aware of him. But of course listening to it like, wow, this is a great podcast. So someone actually within my membership told me about your episode. She came across it and she was like, you gotta listen to, this is a great episode about how to optimize.

Profile on Instagram. And I was like, okay, cool. I'll take a listen. And then realizing that A, you were in Colorado as well, which of course was great, but also you actually mentioned how you work with a jewelry brand. It's actually not a jewelry brand that's very like visible, right? Am I right? Mm-hmm. So that was like very attractive to me.

Of course, at the time, I had just opened my brick and mortar and I was being, I was starting to get there where I wanted to be more strategic with my social media because I felt like my business was in another place. And it was even like six months prior, all the things combined, like social media, the fact that you understand brick and mortar life, you work with a jewelry brand, you're like, oh my God, this is like, I, I need to talk to this girl.

ied. Like I was just, oh, of [: 00:08:00

So yes. But I was just at a place where, oh my gosh, every day it was like, oh, what am I doing? What am I doing? Like I knew I needed some clarity, some direction, some accountability, and just someone to kind of guide me and help me. And so anyway, so here we are. Where should we start? So Elizabeth came into actually our membership Goalie Link Society in December and talked about optimizing.

Let's do like touch on that really quick, because again, that episode where I initially heard you was so helpful. It kind of opened your eyes. It's so funny. It's like this, how many lines of a bio? Okay, big deal. But really it's like once I listen I'm like, oh my God. Like even the call in December, I end up making some changes when I thought, oh yeah, like I changed it and I'm good.

's important to kind of stop [: 00:09:00

Because so many business owners are in that place of just creating content all the time, right? Or they haven't even started creating content 'cause they're in overthinking. So whichever boat you're in, a lot of us kind of skip the step of looking at our bio, and it is so, so important because you could create the most compelling piece of content, even have it go viral and have it do nothing for your business and brand if your Instagram profile is not optimized strategically.

Okay, so that's why it is so critical. So let's go through a couple highlights and then I do have a free guide that I could give your audience if you want, where I have like a line by line, like where I show them exactly how to do this. So I can share where to find that. But essentially, let's start with your handle and your name field.

think of. You can definitely [: 00:10:00

It's okay that there's other people who are also permanented jewelers. Don't get in your head about that. You wanna think about what people are searching. If you are a brick and mortar, or you are a local business that is serving local people, you better. Include that location there. Right. So if I was in Denver, I would wanna say Denver permanent jewelry or Denver jeweler.

Right. I don't wanna cut you off, but actually that brings me right to this place where I met Kristen, my current photographer. This is an infamous story where now like, you know, she's been my photographer for Goldie Links for, for over three years now, friend. But I found her by searching Instagram Castle Rock Photographer, and it was crazy because.

es, she wasn't even here yet [: 00:11:00

They'll go onto Instagram and search for what they're looking for. So yes, those places, it's very important that you're crystal clear on any keywords where someone would be looking for your business. Right now, your profile photo totally can be your logo. I'm a big fan of people in profile photos because what I teach is that people by people not products or services.

So for example, I own a brick and mortar dance studio. Our target audience is engaged couples, right? We do first dance lessons. So I easily could have my profile photo be our logo for Wedding Dance Coach, but that's not what I'm selling. What I'm selling is the experience of you being in the arms of your fiance and on your wedding day and looking absolutely epic.

f one of our couples. Right. [: 00:12:00

And I'm like, okay, agree, I agree. Let's just get your sexy logo out there. Okay? So you just have to think about this because. You want that profile picture to stop the scroll. So if I'm on Instagram and I'm looking at Instagram stories, I wanna see that profile photo and be like, Ooh, I know that company.

Or I like, I like that person. Or I follow that brand, or whatever, right? You just wanna think about it. A lot of people just kind of throw something up there and forget about it. It's so important. The next piece is in your actual bio. So we talked about your handle, your name, field, your profile photo. I teach it very simply.

, I might say, grow your ig, [: 00:13:00

On Instagram, attract more clients and make more money. It's very, very clear with permanent jewelers because I know that that's primarily your audience and listenership. One of the things that in when I came to speak to your membership that was really clear to me is this is where it's essentially a way for you to have a short line that really encapsulates the vibe of your brand.

Right, and kind of your differentiator. So you, this is where you do want to, if you have a really clear like niche within the industry, like make that clear. And so I don't have a great example right now of a per bio in my brain, but you just wanna think about like who the account is for and what kind of content you're gonna be posting about.

plus years. In business [: 00:14:00

Like for me, I say CEO at Wedding Dance Coach and Strut Pod. 'cause I have a podcast called Strut Bold visibility through Instagram Marketing. So that's kind of my credibility line. The third and final line is your call to action. And this is super important. You want to just have a fun way to like tell people what to do next.

You wanna think about your sales funnel. So a lot of times when we go to create content on Instagram, we're just like, I'm just posting for visibility. But then there's no sense of like, well, well how does this content actually move the needle for my business? I don't want people just to be aware that we're here.

ur Instagram and I binge all [: 00:15:00

'cause some people they use email marketing, right? So they might have a freebie like find your permanent jewelry style guide or something like that, right? Download. And then in exchange for your name and email, you got your email list. And then through your email, your sharing more about the d. Products you have, right?

That's one example. Or maybe there is a process of booking a party in your space and there's an application process and you want people to move through that. Or you just wanna think about like where do you wanna send people? And then your call to action in your bio would say something like, book your free consult here.

top Right. Don't make me go [: 00:16:00

Right. Okay. I'm looking at my profile right now. I'm sure everyone is. Totally. And like I said, I do have a guide where I go into even more depth and I ask you lots of different questions so you can kind of understand how to do that. And if you, Jen, can I share where they can grab that? Yes, of course, please.

So follow me over on Instagram. Hello, first of all at Elizabeth Marbury, M-A-R-B-E-R-R-Y. If you dm me the keyword kit, KIT, my robot assistant will send it to you. I have a free Instagram visibility jumpstart kit, and in this kit I, I have screenshots of exactly what I'm talking about. 'cause I don't know about you, Jen.

initely as you're doing this [: 00:17:00

Like you might write one sentence that's really long, but obviously a bio is a short, a small amount of space. So you can use chat GBT to shorten it. I love this because, and it's so funny because we are consumers, ourselves, and I always say this because it's so hard to like know what to do when you're inside your own business.

When you're seeing, when you're seeing it, right? Like looking at someone else's. So even if you were to. I don't know. I would say like, I, I friend is hard because I know you so well, but asking people, like if they were to see your profile, like, do you know, do you understand just by reading my profile what I do, you know what I mean?

Or Yes. You know, or like comparing. Yes. I think it's so helpful to ask people because I know, or just also start looking at Instagram in a different way. Like it's a different, like when you're just scrolling and you're just being entertained, we don't even really, you're not mindful about it. You're not like, oh yeah, I like this because of this.

e and why. So I'm looking at [: 00:18:00

Go to their profile. And if I really don't get a good vibe of what this is and I just move on really fast. 'cause we're like, boom. Exactly. Boom, boom, boom, boom. I mean, it's so fast now. I mean, what is it they say like seven seconds. Not even like someone looking at your profile Less really? Yeah. Five seconds or less.

Five seconds. Or five seconds if they're gonna follow you. So you create a really fun reel. Oh my gosh, the shop looks so cute. I'm gonna head over to their bio. Within those five seconds, they're quickly looking at your bio, they're looking at your recent posts, if it's disconnected, if it's a big hot mess, or if it's all about you and not about me.

tent, it's going to actually [: 00:19:00

Right. It's so true. And I think that's why like pin posts are so important. And I do, you talk about, did, maybe we did talk about that. What do you feel like the, the pin posts should be? Or to think about what to pin? Yeah. I have a method. I have a very exact method that I teach, so I'm happy to share that with you and your audience.

So the three pinned posts that I recommend, one pinned post is your founder story or it's about your team. If sometimes people will tell me, oh, well I'm, you know, the founder doesn't wanna get on camera, or the founder doesn't really want. Their story to be known. No excuses. Every business has a story.

Right. So essentially, tell me the story, like, why did, why did you create this business? Why are you passionate about it? How did you discover permanent jewelry? You know, like there was a point in your life where you didn't even know permanent jewelry existed. Right? And then there was a moment when you discovered it.

so much that you decided to [: 00:20:00

One of my clients is a kombucha company owner, and he did a reel and I kept really encouraging him to share. A little bit more of his story, right? Especially with product based businesses. I find that people forget that again, people buy people, they buy emotions, right? And so you have to weave in that emotional storytelling element.

And he created this video where he essentially was saying like, I have completely bootstrapped this kombucha company. I'm not taking a paycheck right now. This is what we're doing to make it work. And like it did so well. And when you can lead with vulnerability and you know, you think of like the Hero's journey, right?

ie, right? Like, you want to [: 00:21:00

So one of your posts. Needs to be a founder story, okay? And it can be as simple or as complicated as you want, okay? It could be a real a carousel, it doesn't matter. The second post is, I call it a CTA. So call to action post. And essentially what that means is it's a post that connects to your sales funnel.

So what I would do is, let's say in your shop, Jen, you have a beautiful, beautiful. Brick and mortar in Castle Rock, Colorado, right? And so maybe you created this attraction style piece of content that has a really fun hook on the screen and is showcasing your shop. And so it's, it's still very much attraction based.

ike no one cares about that, [: 00:22:00

To capture that attention top line of your caption. 'cause not everyone's gonna read, but you could say like, you know, recently opened in Castle Rock, Colorado, blah, blah, blah. And then you go on and on, and then the, the call to action at the end is, you know, comment this keyword and we'll send you. The spot to book your part or like, whatever, whatever your sales funnel is that you're focused on, if that makes sense.

Sure. That would be a, a post that I would pin because it essentially is part of the sales funnel. Does that make sense? So like for me in my, but actually both my businesses, I use lead magnets. So I use like a freebie to grow my email list. Because we don't own our social media followers. It's really important to always be thinking about how we can capture those ideal clients or customers information, right?

y, God forbid Instagram goes [: 00:23:00

And that way it's, it is kind of promotional, but I don't care. It's like, it's just right at the top. And so that way if someone comes to my feed and they're like, oh my God, I need help with Instagram, they're just gonna grab that. So that would be an example of a of A CTA or like sales funnel post. So one of those should be pinned.

of fun in my content. And so [: 00:24:00

I'm lip syncing to this Will Ferrell sound and he's just like, I mean, we did this a while ago, but it's like, tell me how good I look and I'm just like lip syncing to this. Like, it's so silly. But the hook on the screen is like me showing up. Yes. After, you know, my last video got 47 views, two likes and three unfollows or something.

Yeah. They keep showing up. You know, like funny. It's relatable. Anyone in my target audience would totally get it. Anything that feels like your brand signature, your vibe, like, so that way it's more like, Ooh, this account is so fun. Like I. I like how she teaches it. I like her vibe. I'm gonna follow her.

, if you don't have an email [: 00:25:00

Right. To bring them somewhere. Like what would you suggest for someone who doesn't have like a funnel per se? I got you. Yeah, yeah, yeah. So I don't recommend that people say DM me okay for X, Y, and Z. Sure. Because of you want to capture people like where they are. Right. So if I'm just quickly scrolling on the feed, and you did this really cool behind the scenes of your mobile party, and I'm like, oh my God, this is so fun.

And then I'm reading in the caption and you're like, DM me, like I'm out. Like I'm not gonna stop doing what I'm doing. Click on your profile, go find the messages, send you a message, and then what do I say? Like it's awkward. Yeah. Right. Okay. What I would recommend instead is you show that video and then in the caption, of course you're writing about the experience like.

the traditional girls night [: 00:26:00

And then the call to action would be, I would love to customize a mobile jewelry party for you comment. Party below and I will DM you next steps and information. Perfect. Love it. And then they comment party. And then you just go in. You, if you don't have DM automation set up, which I recommend DM automation no matter the size of your account, which by the way, in my Instagram visibility Jumpstart kit, I have, part of the kit is a thing on DM automation, and I give you a month of it for free to try it out.

But anyways, if you don't have that, that's okay. The strategy still works, right? You comment the keyword party or whatever word you want. Exactly. And then you go into that person's DM and you, and you message 'em and say, Hey, thanks so much for commenting on this. Like tell me more about what you're looking for.

And then you just get into a [: 00:27:00

Hey, like, tell me about what, what, what event are you planning? Oh my gosh. Phenomenal. Like to, you know, just get into, that's where you have a sales conversation. Okay. Real talk for a second. Running a business can feel overwhelming. The content marketing, social media decisions, it's a lot. That's exactly why created GoldLink Society.

It's a space where permanent jewelers can get real support, education and tools like quarterly photos and video done for you. Templates, trainings, weekly calls, support group, and access to expert trainings who understand this industry. If you are craving clarity, confidence, and community, Goldie Link Society is built for you.

w you and your business. See [: 00:28:00

I don't think I talked about it, but I actually, I actually did where someone follows me and it automatically sends 'em a message. Okay. Yes. And I feel like it's so funny. I, I talked, we actually talked about this yesterday and a membership call and I actually, people were asking for that particular link for the free month of ManyChat.

'cause we were talking about this. 'cause I was saying I noticed right away, like I get an email notification when someone signs up for my email newsletter. Of course. And so what mine, and I feel like I've heard other, like, I guess coaches or say that they don't, they don't think that's a good idea. But to be honest, I'm in the camp of like, it's.

It's not doing it, it's how you do it, you know, kind of thing. Because yeah, I think if you sound like a robot and you're gonna create an automated message, people know it's automated. I think that's one thing, because in my opinion, when people follow me, I'm very much, I'm like, Hey, this is Jen here. I'm the owner of Goldie Links and I list all these things.

this. They thought they were [: 00:29:00

Yeah, you're educating them. Exactly. You're educating them. Yeah. So I'm like, Hey, I have all these things and I list 'em out very like easy to read, like a list and I'm like, is there anything that you have questions about? Did you, you know, do you have permanent jewelry? I ask a couple of questions and then I'm like, if you wanna know more, be on our VIP list.

Here's a link for our newsletter. So I've had so many more signups, I should look at my stats to actually give actual numbers. But also people respond to it all the time. Like even if they don't know, I mean they must know it's automated. There's a link and everything. It's like, you know, it happens right away, but in the end, like people respond all the time.

I think it opens it up where they feel comfortable like, okay, I got this message. He's asking me a question like, so they'll be like, oh yeah, by the way, how much is your permanent jewelry? Like they'll ask me questions all the time with it automated? Yes. Oh my gosh, yes. So it's so funny. I interviewed another Instagram expert on my podcast this past week, and he is like super highly respected and I asked him about this.

t first follower, like the D [: 00:30:00

Oh, and what it is, you can set it up where when someone follows you, they get an automatic dm and then it's essentially, they call it an opening dm and then they can click this thing of like, yes, send this over to me, and then you can send them a link or whatever you wanna share, like a resource. Right. Or you don't have to send a link at all.

You could just send like an automated message. So you can customize it. So that's what Jen and I are talking about. And what's funny, Jen, about what you just shared is he who I totally respect his opinion and views, he, it was funny, he had, his opinion was, I don't recommend, you know, like even offering a freebie or like a, a link or anything.

was so funny because after I [: 00:31:00

Yes. But it says something like, you know, welcome, you know, welcome. I'm so happy you're here. I can I pull it up? I know. Pull it up. I'm like, I've already been following you so I didn't get it. While you look that up, my opinion of it is, is that this is my thoughts and again, I'm stepping into some inside somebody who I, when I follow someone, it's because I want to know more.

Okay, I like you. There's a reason why I'm following you. Whether it's information, whether it's entertainment, whether there's visuals, whether I like the brand, I shop it, whatever. So if I'm like, if I get this automated message, I'm not gonna be upset. You know what I mean? I'm not gonna, no, I'm not gonna be upset.

Upset, God. Do you want me to join your news? Heck yet. And you made it even more easier. I don't have to go to your website. You just did it right here for me. It's right in my dear dms. I see it. Click done. It's one of those things, almost like if it does irritate someone or if it's kind of a turnoff, then they're maybe not my person.

are enough to know about me. [: 00:32:00

Ah, yes. And then, right. And so it's so funny. So when he said that he didn't like that, I went and looked at my stats. 84% open rate, you guys? Yes. 84%. Think about like, I mean, this is why I love DM automation and I, yes, I'm getting new people on my email list every single day because of this. And to your point, Jen, I have the same thought of like, there's people, let's say, sometimes I go a little off kilter in my content, you know, like I'm like dancing in my kitchen and I'm like, 'cause I'm bored of talking about Instagram.

So I'm like, I don't care. I'm just gonna dance. Sure. Because, you know, I just like to break my own rules sometimes. And then let's say someone follows me because they're like, oh, I like to watch her dance. And then they get that DM and they're like, Ew, I don't wanna grow on Instagram. And they decide to unfollow me.

ne. Yes. That's not my ideal [: 00:33:00

Like, your brand is so fun. Like you definitely would say something more fun than that. Like be a Goldie girl. I don't know. Yes. Be golden. I don't know. No, exactly. Join our golden community. Like, I mean, yeah, you can call your email list of community, right? Like I, where we send out email updates every day to our community and then like, join the Goldie community.

That's sexier, right? Yes. Versus like, join our newsletter. I know. But anyways, definitely. I just think it's funny, I love that us as women are just like, no, we're gonna just ask for like, you're in our group, you're in our community. Here you go. You want all the goods, you want the free resources. Why wouldn't you?

nk it's kind of a funny role [: 00:34:00

You know what I mean? Like, you can follow up with something if they don't click on it and be like, yes. Okay. Why are you here? I have not set up too. I have that set up too, like, oh, it looks like you forgot to click like Oopsies Oopsies looks like you were busy. Oh, just a reminder. No, yeah, that's totally, I dunno if I have that because I have it set up for Goldie Link Society and Goldie Links boutique.

So like I just don't know if I have that automation or that follow up with both. But anyway, I think it's great. Yeah, genius. I'm so glad I ha it exists because I didn't realize it was a newer feature, so. Yeah. Yeah. Very new. That's amazing. And it's relatively, it's very affordable too. I think it's totally affordable.

e lungs of many child, which [: 00:35:00

So that's why like I love sharing it 'cause I'm like, I actually can give you like a better deal. And it's great to experience it. 'cause once you experience it for a month, you're like, even if you, 'cause I always think that way too, right? It's like even if you were to get three people to sign, I, you know that, who knows what happens.

It's worth it.

It's

Jen Thyrion: totally worth it. 15. Yeah. So, um, okay. So being that you've coached, I don't know how many people, and I don't know if you've known how many people you've coached throughout the doing social media. Okay. So what do you feel like is top three, top two, whatever biggest struggles of someone when it comes to social media?

n't know where to start. And [: 00:36:00

Like this is annoying. And then the third piece is probably the actual like content. Whether that is like how do I film or like where do you get these videos? Or I have all these videos and content on my phone, but I don't know, like I'm frozen. Like I don't know where, where to go from there. So those are kind of the most common things.

And we can kind of go through some high level like pieces of advice I have, if that would be helpful for each of those. Pieces. That would be beautiful. I'm sure someone listening. 'cause I have to say, if I were to speak to my struggles right now, I think it's more or less too, which I hear as well, I've heard this in my membership as well, is where, where people actually, like you collect the content, but maybe it's not even being, like making the time to actually do it and put it together and put it out there.

So like you [: 00:37:00

But I mean, that might be a unique problem. I don't know. But no.

Yeah,

Jen Thyrion: yeah, yeah. Let's take a serious step. I think a lot of people feel that way. Yeah. You know. What you just described, I've heard so in so many different ways. So there's different, a couple different ways that I would coach you through that.

So the first piece in terms of that energetic of, I have all of this content and all these videos, and it's just like, oh, it just feels so daunting. So number one would be play a game with yourself where you can reduce the time between I, I filmed the content and I posted the content. So like starting today.

example, I went to an event [: 00:38:00

If you can just have the idea and get it created and posted right away, it's so much better. Okay. So that's the first thing and that's kind of like a new thing I've been playing with because. Let's be honest. I, you know, I'm running two businesses. I have two kids. I don't, it's not like I'm sitting here with eight hours a day to create content, okay?

en I do that, I can actually [: 00:39:00

We're wasting so much time scrolling and doing all these things. You could just spend 30 minutes editing that content you filmed today and just post it and move on with your life. Totally. I mean, me and you have been talking a lot about that. I've been trying to work on consistency a lot this year. And it's so funny you say that because I'm equating that to a lot of other things in my life where I know I've shared with you, I can be a very all or nothing.

So it's like if I take these bite-sized things, it's so much easier versus like I let it pile up and then I'm like, oh my God, I don't wanna do it. Because it's just so much more. So actually now you say that I have been like at night when the girls go to bed and usually like, you know, that's when I'll kind of go through my videos, I'll put little clips together, I'll, you know what I mean?

And that's like, seems to be like more of my, it's kind of making it part of your, like brushing your teeth, right? It's like making it it part of your day or part of your week, putting it in there. Because when people say they don't have time for social media, they're not making time for social, you know what I mean?

s if you're a business, it's [: 00:40:00

It's literally just part of my marketing task. Like when you have a business, you need to be marketing it five days a week at least. Yes, right. Here's the thing about when people are like, oh my God, I don't have time. The truth is, when you first start creating content for your business on social media, it is gonna take you a lot of time.

And that is so hard. It really is hard. I'll never forget the first time I created a reel, it took me like three hours. Yeah. And I didn't even have like edits in it. I was literally just find, trying to find all the buttons. Y'all. Yeah. Like, I mean, I didn't, I was like, how do I add text? Okay. It's so true. So we all start at square zero, right?

gonna take time. But imagine [: 00:41:00

You are gonna get so much quicker at creating content. Like in my Hot Reels group, which you know is my group coaching program, which you have access to as a private client. I like, I share these content ideas in our group once a week and I'm like, get this done in under 30 minutes. Like just get it done like that.

That just needs to be the energetic, I find that especially creatives, entrepreneurs, we are so perfectionistic and we are people pleasers. Okay? And that is deadly when it comes to social media because what happens is we get so precious about every little piece of content that we're putting out about our business when the reality is.

you're putting out there. Or [: 00:42:00

They don't care about you. Okay? Everyone is in their own. And so I really, yeah, so, so thinking of it as, this is part of my marketing, letting go of this idea, I think, I think part of it, especially like we're kind of in this like sandwich generation, right? Where, you know, I first 10 years of my business, I didn't even use social media to market my business.

A lot of us started using Facebook and social media just for personal use. And so we still have this weird, icky vibe with social media and I'm kind of like, you have to get over that sister. Like, get over that real quick. All this is is a marketing tool for you, and you get to be a human. Especially with permanent jewelry, I feel like it's such a huge opportunity because you all are experts at, at being permanent jewelers.

, through narration, through [: 00:43:00

It is ripe for experience, like bringing in experience and popping it off the page versus just a photo, right? So to me it's like. I laugh when people complain about it. 'cause I'm like, remember the yellow pages? That used to be our Instagram? It's so wild. I know when you said that you market, 'cause that's where everybody started business now you go right to social media, you don't even know other marketing.

You're just like your, your program to be like, websites are afterthoughts now. Newsletters, you know, email sign, that's an afterthought. Everyone's like social media, but like, hello, this is actually relatively new. So what, what did do the market of business prior, right? It's like, yeah. So of course we're not good at it.

I mean, that's where I'm just like, when people are like, I'm just not good at it. I'm like, you just haven't learned how to do it. Like it's, it's like, it'd be like me going to the gym and lifting weights for the first time and like. 10 years, which I did recently, and being like, oh, I'm just not good at lifting weights.

It's like, [: 00:44:00

Like Amazon Prime, we get, we can get something the same day. It's like, we want that so bad. And I get it, but like literally, just like you said, even if you're really terrible at, at Instagram right now and you have no idea how to use edits and you have to find that, yeah, that like text button and how to put the text on the thing and all, you know, it's like if you just put a timer on for 15 minutes a day, that adds up over a week.

That's actually like how many, how many minutes is that? It's over an hour. Okay. Exactly. You know, if you just, but I think that we're so, and I do that too, like again, if I'm not. I don't know, something. I'll put it off and put it off and put it off. And then when I finally do it, I'm like, God, I made this such a bigger deal than it really is.

as you know, Instagram, you [: 00:45:00

Mm-hmm. So I've been more mindful. A couple examples is like, I was at the shop, I had a meeting in the back actually like in with somebody, but I knew that one of my employees was doing a hair chain. And I'm like, can you pause this one second, I'm gonna go take a little video. So three seconds. Three seconds of her showing off when it was done made a real boom, great view.

And then just recently too, like last week, someone came in and they got one of our handmade glow up, which is like a property glow up. So, you know, and she came in and she's like, I need some confidence. I'm having this big work thing. I'm like, we actually have these property gemstone glow up. And so I was like, Hey, do you mind me capturing like me welding it and da da da.

And then I just put together this quick like of, you know, of showing of how she came in and chose that and why. And so it's funny because. The, going back to the question of like, what, what do I talk about? And it's funny you said it, you, you, there's so many little stories that we don't think about because we're inside of it, right?

going into situations, being [: 00:46:00

Exactly. I mean, and even this girl, I didn't show her face. I mean, but I mean, there's instances where we might want to, and I'll, I'll ask, you know, if it's a group of like, you know, three generations coming in to get linked or whatever, right? It's like there's so many micro stories and things that happen whether you're your popup or your day of people coming in with a story that you can hit on, but we don't think about it 'cause we just do it and then they walk away and then, you know what I mean?

You just highlighted like two such important. Really cool tips, which is when whenever you're like, what do I, yeah, what do I post? What do I capture? Number one, just for get in the habit of capturing everything on video. Yeah. And to your point, it doesn't have to be, it's not like your whole day. It's like, no, it's like three seconds.

diting, but you need to have [: 00:47:00

Right? But you, you want to be in the habit of remembering that your life is content, your work is content. And so then along that second line, so a remembering to capture the video and not just photos. There's still a lot of businesses that I find that are still like, not that you don't, you need photos, but you need to be prioritizing, capturing video.

Okay. So some people need to just like get that real like forefront of their brain. And then the second piece is, I love what you just said about how you tied in. The work of your day that you as the expert probably are like, I just do this all the time. Yeah, exactly right. And you don't really think about it, but the work of your day is your content.

ke. Share what I'm doing and [: 00:48:00

I would say if you're ever speaking on the camera, whether it's a direct to camera where you're speaking directly to me or you're doing a voiceover, we have to have closed captions. At least 60% of Instagram users consume content with the sound off. So if you are not including closed captions, you are losing so many people.

So there's that. There is. Like hooks remain really important, right? So how do you hook people within those first two seconds of your video? And so you can do that with a visual hook, right? Like a movement of the camera, A really compelling, crystal clear video of something like absolutely stunning, right?

can do that. Of course I do. [: 00:49:00

Then if I'm just like, you know, and like, I don't know, a gray shirt or something just with my skin tone, right? So I think about all those elements and then I also think about the text on the screen. So what is out? Is general hooks. So a general hook would be like five reasons you need permanent jewelry, right?

rked for you actually back in: 2021

ght. Usually hooks that are, [: 00:50:00

So there's ways of doing it longer. But typically hooks are eight. Eight words or less. Your wrist is boring, is great. Because another reason why that's great is it invokes curiosity. So any, and it's also a pattern interrupt. So if you can write a hook where you're interrupting the pattern. 'cause remember, I'm on my phone, I've had a really long day, I just got my kids in bed.

I'm so exhausted. I don't need a PhD. I'm not trying to get my master's degree right now. I don't need a lecture. I just need you to like make me laugh and show me something fun. It's so true. Yes. So your wrist is boring. It's so perfect because I'm like, wait, what near you? My wrist is not boring. Like I'm almost like mad, but it's in a good way.

ng this already, but what if [: 00:51:00

'cause I have to say consistency is key, right? Don't you think as well? Yes, a hundred percent. Okay. Yeah, because I just think about that too sometimes. I don't know if you see this, but like, and I know not every user, you don't see someone's every single post, they post as we know the algorithm and whatnot.

But especially if someone posts so sporadically and I see them in my feed, I'm like, oh, who is this again? You know what I mean? It just doesn't say top of mind for someone. I was say the consistency piece. I kind of equated it to this. And it's funny, I, I always use this example 'cause I haven't been on a date in a very long time because I've been married for, this is like my 16th year of being married.

So when I say a date, I mean like with a new guy. Okay. My husband and I do all the time. Okay. He's amazing, right? Yes. But imagine this, so you are on a first date and you really like this person. Oh my gosh. Butterflies so excited. Here's my number. Text me, which didn't exist when I was dating, but it's fine.

Anyway, text me. Text me. [: 00:52:00

where I did, uh, it was like: 2022

e that happened to me. And I [: 00:53:00

One of my clients owns a Pilates studio. She has 500 followers, and she made $3,000 in a week from people who are watching her Instagram content for the last three months, and then finally signed up for her offer because of her Instagram content. So Instagram. You have to let go of. I think the consistency is hard for people be partly because they haven't really made a clear decision of I wanna market my business here.

Like they have to take it like a serious part of their business. And then the second piece is, I think consistency is hard because of the patience that is required. And so what I always tell people, like the mindset, and I know Jen, you're so huge on teaching mindset as well, is like you have to keep showing up even when there's no evidence.

up. Mm-hmm. And whatever is [: 00:54:00

That consistency compounds. And your consistency is like energy too. And the more, the more you post, the more you grow. The more you post, the more data you have about what works and what doesn't. So don't be afraid of it not working. I post things every day that don't work. Like I literally, like probably 80% of the content I post every single week and I post a lot of content does not work.

you have that sense of like, [: 00:55:00

And that's honestly why I love doing this work, Jen, is it's like, do I want you to grow your following? Do I want you to get leads in sales? Heck yes, but why I do this work is actually what we're talking about right now in this moment when I can help you to show up. As authentically you and to keep showing up and using your voice and being seen and putting yourself out there and putting your products and services out there and inviting people in, and even if no one likes it, you keep going and you keep serving your people and you boost your confidence.

ead 'cause like the more you [: 00:56:00

I mean, I hope so. Right? If you're being, you know, we're reaching higher and higher. Same with Instagram or social media. The more we're putting our content together and putting it out there and talking about it, we're, we're improving ourselves. You know what I mean? In the meantime, you know, it's not just the less you wanna serve your customer, but in the end, if the more you post, the more you're putting things together.

I mean, 'cause like I said, I mean that's, I feel like that's slowly how I've become more clear about my brand too. And also, like you said, the more you put out there, you can see what people are, are gravitating towards and what they're liking. And so if you feel like people, you're not getting engagement and you are really consistent, like what would you say to that person, would you say?

mentorship is so important, [: 00:57:00

So I can't tell you how many people have hired me and I can identify a pattern in their content that they would've never seen, right? Because they're just in it. Yes, I know, I know. Yes. If you are doing the same types of things over and over and they're not working, if you want new results, you have to take new actions.

So that's first and foremost. So you need to look in the mirror and say, okay, this isn't working. What should I try next? And part of it is you don't wanna be, when it comes to content, like this is where I love the idea of we don't have to be so precious with our content. We can experiment with different things because probably no one's gonna see it.

you're not getting people to [: 00:58:00

So many businesses get weird when they go to create content for their business. They get very like, not like, I want you to think about like if you were sitting with a friend at a coffee shop and they were like, oh my God, tell me about this bracelet that you just designed. I would want you to talk to her.

Like you wouldn't say like, oh, hey guys, look at this ring. I did like, like there would, there would not be this like weird persona that you would put on. You would just be like, well, I designed this because, you know, like it, it's almost like the tone of voice. If that makes sense. Like your authentic voice in these videos and then like let's say you are showcasing a product and you're talking about it, instead of being like, you know, comment this word if you want it, it would be like, well I have this one and I have this one.

Which [: 00:59:00

And so asking questions. Sharing, like sharing something in the industry that you think is bs. Like not for clickbait, but just because you're like, I'm gonna take a stand for this thing that I see happening and I don't like it. And this is what we do here that's gonna invoke people to be like, yes girl, I agree with you, or no, I don't agree with you.

rt of it, especially in your [: 01:00:00

And I used to do this too, by the way. Like all these things I used to do, this is the only reason why I can try to shortcut the learning curve for others. So I just wanna say that, but with product-based businesses especially, I see it feels too promotional all the time. Like it feels like, here's my jewelry and here's this and here's how this jewelry works.

And like again, it's like you have to learn how to play the game of Instagram, which is you could do a video with a trending audio that is kind of like part of your personality or like totally unrelated to permanent jewelry and you could be wearing your jewelry in the video and post it, right? It doesn't always have to be so explicit of like, look at this piece of jewelry we got in today, blah, blah, blah, blah, blah.

ads, right? There's nothing [: 01:01:00

If it does, that's why you're not getting engagement. Yeah, I think in the end, of course, like, I mean, we wanna be entertained, and when I hear you talk like people, there's love stories, you know? And so if you can tie, like, even when I think about myself and I read business books, they can be, I can lose myself.

I get my eyes glaze over, but as soon as they get to a story where they're telling me a story about, I'm like, then I'm, I'm locked in. I'm like, okay, cool. A story. Tell me how this works. Do you know what I mean? It's just like, it's just engaging. It's, it's, it makes, it humanizes it rather than being so like, technical and, you know, I mean, anyone can glaze over when it comes to that.

And again, we're in this thing where we're like scrolling, scrolling, scrolling. We wanna be caught by something that's gonna keep our attention, you know? So it's, yeah. And not to say that you can't have those posts here and there I think, but like you're, yeah, yeah. You, yeah, because like obviously, you know, to educate and whatnot, but really in the end, the majority of what you're putting out, right.

ther it be tied into, again, [: 01:02:00

Yeah. One of my clients, private clients, she is a former veterinarian. She was a, you know, a veterinarian for 16 years and she's now like a burnout and. Coach where she helps like vet med professionals, like heal from, 'cause they're like chronically overworked in that profession and all of that. Now I'm gonna give you an example with a storytelling piece of content.

So she, part of her sales funnel is she has a free Vet Reset masterclass. Okay? So she, that's like her freebie where they come into this masterclass with her. She gives them a ton of value and support. And then of course if they want to learn more about her program, they can. So how would I market that on social media?

e a Canva graphic that says, [: 01:03:00

And she goes into pretty extensive detail. It was honestly, it made me cry. Aw, yeah. Disclosure. It was really hard to read, but what it did is it activated. The veterinarian who faces those hardships every single day in their work. Yes. And they were never prepared to face that emotional hardship. Right?

d then at the end, she said, [: 01:04:00

Comment this below. And she completely filled her masterclass and booked a high ticket client from that. Right. And so that is just a great example of like, you can take what it is that you're promoting and then just remember, yeah, bring us into the story. Bring us into the meaning, and don't just say, buy this jewelry for a meaningful experience.

Right. Like tell us, like, I'm sure you all listening, have really specific stories of clients that came in with really specific needs or visions and you were like, oh my gosh, yes. I could totally design that for you, or, yes, yeah, we could totally do this for your bridal shower or, and then you take those stories and that is your content.

but she's packing orders and [: 01:05:00

You know, you're not saying names, you're not talking about, you know, you're just telling this story of like why they ordered this and what it is. And it was really interesting and I can't actually believe I didn't follow her, but I just like, I came across it one day and I'm like, oh my God. I found myself going from real to real and like listening to these stories of her packing these orders and why they ordered this.

It was actually really interesting. Wow. So that's a great example of like taking like a boring piece of content, right? Like, who wants to watch me pack an order? No one wants to watch this. It's all about positioning, it's all about messaging. It's all about the words you're using, it's the music you're using, right?

You get to create a vibe and you, everyone listening to this has their own vibe of their company. Like that was one thing that stood out to me when you had me speak to your membership is when I was able to do some of those Instagram audits. I was like, tell me about your company. And like everyone was different.

similar niche, they all do. [: 01:06:00

'cause we look at our business, we're like, there's what do I post? There's nothing to post. And there's like a million things you can post, right? Like even you just publishing your chains and doing B roll and like putting something over that like. It's really just, again, you know, I know it's, it's harder when you're there and you're inside of it.

It's, you know, even if you don't wanna show up yourself and show your face a lot, you can just be sharing these stories about your customers. And so there is, there is just so much, there really is so much content to be honest. Um, but it's just a matter of also not thinking everything you do, we always think we're just boring.

t see it that way. Like step [: 01:07:00

If you followed someone and never saw their face and didn't know who they were, that would just be, you'd be unfollowing them really quick. I feel, you know, if it's a small business and they're especially doing a service, you wanna know who they are. I don't know about you. The first thing I do when I go to a new account, I look at the bio, I look at the first few, but I also see if their stories, because I wanna see if they showed up in their, I kinda wanna see them.

I do do too. I look at their stories. Yes. And I, if I go to their website, I go to the about, I always go to about, 'cause I wanna know Me too. Yes. Yeah. And I can't tell you how many times people, this is also has to be said, like, I don't have this huge following. I've grown, you know? But I have to say, people come in all the time and they're like, Hey, I saw you on Instagram.

Like I saw this post. Like you never know who's watching. People are always watching. People also will talk about my bio on my website. They're like, oh my gosh. So you're from Michigan. Like they literally will bring up stuff they read and it's kind of like you have that moment where you're kinda like.

w. You know? Yeah. It, it's, [: 01:08:00

It's been awesome. You are so welcome. Thank you for having me. Yes, of course. You're amazing and I love, I love supporting you and working with you. Thanks. Same to you. Well, if you wanna know more, where do we find you? Where do we stalk you and watch you dance? Where, where can we find all the things? Yes. If you wanna watch me shamelessly dance in my kitchen when I get bored.

No. Um, and I share a lot of Instagram marketing strategies and tips. Definitely follow me on Instagram at Elizabeth Marberry, M-A-R-B-E-R-R-Y. And if you're listening to this podcast, you probably love podcasts, so I would love for you to follow my show. It's called Strutt Bold Visibility through Instagram Marketing.

ike, okay, I, I wanna do it. [: 01:09:00

Systems frameworks. That's what I do in Hot Reels, which is my 12 month Instagram content lab. So if you wanna learn more about that, you can DM me the keyword hot HOT on Instagram, or go to elizabeth marberry.com/hot and you'll get all the program dates there. Perfect. Thank you so much for your time, and we'll see you on the gram.

Yes. Thank you for having me. You're so fabulous and I adore you. Your business, your membership, all the things. You are a quain. You're so sweet. Thank you so much. We'll talk to you next time. Well, how do you feel? I hope you found value in today's episode. Any walk away feeling inspired, I would love to hear from you.

es of connectors, chain, and [: 01:10:00