070: Pivot With Purpose: Building a Permanent Jewelry Brand That Converts
In this episode, I sit down with Rie of Charmed by Rie, a Southern California permanent jewelry artist and educator who shares what it really looks like to trust yourself, pivot when it feels right, and build a business that actually converts. Rie started her journey as a lash artist before adding permanent jewelry in 2022, quickly realizing the income potential and scalability of the permanent jewelry business model. While running her studio and doing pop-ups, she began getting consistent requests for permanent jewelry training, which led her to launch her own training program and expand into education and selling permanent jewelry swag!
We talk about opening a kiosk in 2024, running studio events like Mother’s Day pop-ups, and using intentional content marketing to grow. Rie shares practical strategies for creating content that converts, including filming behind-the-scenes welding moments, capturing B-roll, and asking clients for permission to record authentic reactions. This episode is a reminder that engagement alone doesn’t build a business. If your content isn’t turning followers into paying permanent jewelry clients, you don’t have a business; you have an Instagram account.
We also dive into ambition, expansion, and what it costs to grow. From launching new locations and adding ready-to-wear jewelry to navigating burnout and learning that not all money is good money, Rie speaks honestly about balancing drive with fulfillment. Her mindset is simple but powerful: fail faster, focus on your own lane, and take opportunities with open arms. If you’re building a permanent jewelry brand, growing your training program, or trying to create content that actually converts, this episode will challenge you to level up.
Instagram: https://www.instagram.com/charmedbyrie/?hl=en
Website: https://charmedbyrie.com/
Transcript
Ep 70_CharmedByRie_GLP_final
===
Jen Thyrion: [:So if you're building a business that shines as bright as your stacks, you're in the right place. Let's link up and make some magic.
Hey there. Did you know that we offer handmade permanent jewelry supplies? Go to goldie link supplies.com to view our beautiful chains, connectors, Bengals, and more, including our non-permanent stretchy bracelets that are available to you for wholesale. Everything is created by a tribe of mama makers.
r items come with signage on [:If you wanna level up your
Rie: business with handmade supplies, not made by a machine, but made by hand with love, then check it out@goldielinksupplies.com. Now onto the show,
Jen Thyrion: I had the honor of sitting down with Ree from Charmed by Ree, and this conversation is such a vibe. This multi-passionate entrepreneur shares her journey from lash artist to permanent jewelry, artist, educator and product creator, and how she followed her grit and her gut.
Every step of the way we dive into what fulfillment and business really looks like and why it's different for everyone. The realities of social media, finding balance and building something that actually lights you up, Reese's energy, passion, and authenticity are contagious. And trust me, she's absolutely one to watch.
to chat with you out for the [:Do you wanna start us off by telling us who you are and just a little bit of information about you?
ness owner, I would say since: arted as a lash artist in, in:And I was dental assistant, but I was like, I can't work an office job, also go to school at the same time. So I need something flexible. Not gonna lie, I really thought I was gonna be a stripper at some point. 'cause I'm like, and TikTok people are like, oh, stripping, you know, when you, when you're a waitress at a strip club, you make good money and then the hours are like perfect for the hours that I need.
Jen Thyrion: There you go.
nk God I didn't, uh, I mean, [: So in:I feel like permanent jewelry found me in a sense when I was looking at permanent jewelry artists here in Orange County, in my area, there was only one, and I could go to Instagram and I search permanent jewelry, like there's only one account. So I, I'm assuming me and my friend will say like, we're one of the first three in Orange County to start from with jewelry.
Jen Thyrion: Nice.
use we, we don't really know [:But then there was a point where my body will start hurting. Like
Jen Thyrion: I was gonna say, I'm like your poor back.
Rie: Yeah. My back hurts till this day, girl. It's so bad. Um, my hand will hurt, like right here. And then I remember like each, like every after client, I had to use the massage gun to just like pound it and I go to chiropractor every single week because it's just so much pain.
Like I just need some sort of relief. At that moment, I knew like looking towards the future of my lash career, like if I keep going to on that rate, it's not feasible for me anymore. Like, it's not physically possible for me.
Jen Thyrion: Yes.
Rie: Well, I thought about it. Should I do brows? Should I do I wanna say in the beauty industry, I don't see myself doing a nine to five.
e realm, but I feel like for [:We can figure it out. At the time no one was training, like there's no train. I mean, maybe there is, we just didn't do research. But I remember we stayed up till like three, 4:00 AM figuring it out. We bought supplies and then next thing you know, we started. Luckily for me, I'm fortunate enough that I have a studio, the Lash studio.
So I had a, it's not a brick and mortar, but I have a place to do it at. But then at that time, I'm basically just giving you my whole, my whole journey. But at this point,
Jen Thyrion: no, I love it. Please.
Rie: So basically what happened was, 'cause I, with the lash industry, with, with my lash career, basically, I'm so used to people booking appointments for me, I'm getting fully booked.
Like I just, I post content. Yeah. But like I, I'll get booked through my booking site, but when I post T jewelry, I was like, huh, I invested so much money in this. I already bought everything. I have the machine, all of that, but like, no one's booking. And then it hit me. I was like, I realized at that time, no one really knows what permanent jewelry is.
Jen Thyrion: [:Rie: not everyone does. Only a couple. 'cause every time I tell people what, what it is, they're like, what is that? Is it a piercing? You know, like, no one understand the concept of it. So I realized, well, if I am, if people are not coming to me, I need to go to the people. And that's when I started to do popups.
And then I, my very first one was a flea market.
Jen Thyrion: Wow.
Rie: Yeah, because like, I didn't know where to go, but I have a friend who does thrift, like she buys clothes and then she sells them
Jen Thyrion: love. Yeah. You
Rie: know, and then I, I, and I know she does P so I messaged her like, Hey, where do you go? And then that's my very first one.
I learned a lot from that. My god. That was a whole, that was a whole era girl in my pod. I brought two six feet table, two, six feet table, and a full length mirror. Tell me, tell me if I still need that. I do not need that.
Jen Thyrion: That is hilarious.
Rie: And this is like. Permanent jewelry, like beginning stages, like I don't have a lot.
Jen Thyrion: Yeah.
x feet table. I'm like yeah, [:'cause I'm getting fully booked. Like I have five, six clients every day. But then I already prepaid for two other events after that. So I was like, I don't wanna waste that, you know that money, the booth fee. So I was like, let me just see what happens. Lemme just see what happens in the next two because it's already paid for, might as well.
was the first time that I hit:Jen Thyrion: Wow. Amazing.
Rie: One day. And that's when it just clicked. I'm like.
Whoa, wait a minute. I only, I worked the same hours as I worked in my, in my last job, but then this is more, I feel like it's fulfilling because it's new.
Jen Thyrion: Yes.
d I love it. I've been doing [:I feel like people don't need to understand. I always tell this to all my students too. There's good days and bad days, you know, like it's not always like I've, I've had a $0 day before. It happens even to the best of us. So. It's just how it is. But you just gotta, you just gotta start and then see what happens.
You never really know.
Jen Thyrion: So do you do mobile for quite a while?
Rie: Yeah, I do. Popups.
Jen Thyrion: Okay.
Rie: I was booking it almost every single weekend at this point. Right now, I'm not gonna lie, it's a little bit harder to get into events, especially here in SoCal. 'cause I feel like a lot of the organizers are trying to recycle, not recycle a lot.
They're trying to, um, rotate. Rotate. There you go.
Jen Thyrion: Rotate.
Rie: Okay. Rotate vendors, which is good because you're, it's giving opportunities for other people. But now I just try to apply, I try to apply to like, bigger events, like longer Sunday events. I love those. Yeah. And then did
Jen Thyrion: you do it in your studio though too?
Like since you were doing lashes, were you also doing it in your studio?
doing popups. I was just, I [:A lot of the people from that account were asking like, are you, are you starting training? I wanna learn, I wanna learn. So the, it created a demand. So that's how I started the whole training and I started doing travel trainings at the time, and yeah, and then it just, it's just, it blew up from there. And I've always been, I feel like I always say this, that permanent jewelry opened doors, windows, and ceilings for me, which is amazing.
Yeah. And then I got to train, I believe, more than 120, 130. Students at this point, and that like seeing them grow. And then some of them are also teaching now too. They expanded their product line. Some are doing, some of them just do popups because they have a nine to five. Like seeing them do that and like hustle is like, it's really inspiring for me too.
I'm like, damn. Like I have, I'm, yeah. Part of that journey, you know?
o you feel like, because you [:Rie: So the whole identity and now is like, oh, if you have a business already, you know the hustle. You know the grind is an easy add-on, right?
Jen Thyrion: That's true. Yeah.
Rie: But I was so surprised that most of the people, I would say it's half and enough, but leaning towards a lot of people who are moms. A lot of people are doing, he has the nine to five that just wants to break the whole nine to five cycle.
Just won a side hustle. I was surprised about that because I thought like, oh, since you're a lash tech, like, or you're a nail artist, you're gonna add this on. Although I do have those, uh, students, because it's a good, especially if you do nails, you're already doing nails like add on jewelry. It's such a good upsell.
Do lashes, you do lash fills, and then if you get this, you get certain discount and permanent jewelry. It's a, it's an easy upsell, but I was so surprised when more and more people who doesn't have their own business started doing permanent jewelry too. That's when I'm like, oh wait, this is not just for people who's already in the industry.
It's for [:Jen Thyrion: Yeah. I'm like, how do you feel like speaking to someone who might wanna add their, their business, because there are a few lash artists locally I know that have added permanent jewelry. So Yeah. What are your thoughts on that? Because you're doing lashes and I'm assuming, 'cause I used to get my lashes done actually for years, eight years.
I think I, I stopped a couple years ago, although I do miss 'em sometimes. I look at pictures, I'm like, oh man, my lashes, I miss you. But like, I mean, it would take a. Hour to do a fill and here you are doing a bracelet for like, I don't know,
Rie: like minutes, girl.
Jen Thyrion: Yes.
Rie: It's crazy. So,
Jen Thyrion: so yeah, speak to that. If someone is in the industry of maybe skincare even, or you already have the studio room where you have, you know, a table, you're doing lashes, you're doing skincare, like what would it be to add permanent jewelry to that?
Rie: It's really easy. And I tell my students who are, who are lash sex, nail tech, brow artists, tattoo artists, all you need is a table and two chairs,
Jen Thyrion: right?
Rie: Literally, that's all you need. Table two chairs. And I tell them like, 'cause some of them they have as. They don't have a studio. 'cause I have a 400 square feet studio.
It's still in a smaller [:Girl, all you need is a, even if you have a folding table, that's good enough, you know? Yeah. Put it on if you don't need it. And then use the vertical space. I tell them Your displaced put it in the wall.
Jen Thyrion: Yes.
Rie: Because that's what my, one of my friends did. She bought this like shelf thingy from Ikea, put it in the wall, and then all of her, like this, their chains are all in the wall.
So now. Everything is cute and like properly organized. And then what I love about it too is like when I started doing popups, I, because like I do popups in my area, so like I always cross promote. I have a banner that says like, I'm a lash artist. So not only am I getting firm injury clients, I'm also getting lash clients and vice versa.
That's what I told my client, my students to like, it's, it's such a good cross promotion because now your lash clients will be your permanency clients and then next thing you know, it's just growing from there.
and I'm, because I'm here, I [:Right? Like
Rie: they know you, so,
Jen Thyrion: yes. That's amazing. And so how, can you, can you speak to like the, what do you feel like the profit margin like from Lash is comparable to permanent jewelry? I'm assuming there's a big markup. It's a service, so any service right. Has a decent markup. Yes.
Rie: Yeah. So this is, I actually made a post about it, but I feel like it's been, you need to like deep dive in my Instagram, but just lash artists.
Okay. So based on my. If you're gonna based on mine. So my full sets are one 50 and it takes me two hours to do it. And then my lash fills are a hundred and it takes me an hour to do them. Sometimes 45 minutes, really, really depends, but mostly an hour. But like for permanent jewelry, abrasive is 65 that I can do in less than five minutes.
Yeah,
Jen Thyrion: I was gonna say in seconds
, [:It's mostly my body because I realize like now, 'cause in lashing, like, yeah, I can make that same amount of money, but I was working consistently and my body is, you know, tied to it. And that's the, the main pain point for me was like, now I can in a sense substitute it because now I'm making almost the same income, but like not less work in a sense, but less physical load.
Jen Thyrion: Yes.
Rie: And that, that gave me a sense of relief because my body doesn't hurt as much anymore. And my chiropractor will say like, oh, you're not complaining as much. When he said that it clicked. I was like, wait, because I'm, I'm making changes, you know, and I'm still lashing, but I can't do three full sets in a day anymore.
as living in Vegas, so I was [:It was nonstop. It was a few years in. I'm like, I can't imagine doing this for like, ever. I mean, my body will not be able to handle this, you know? But don't be wrong. There's sometimes I miss it. And I think that if you're a person too that likes variety, it's so nice to be able to be able, like if I, if I chose to, I could take on a couple clients a week if I wanted.
Do you know what I mean? Like it just gives you options, I guess.
Rie: Yeah. I think that's why I haven't really like let go of my. Also, I love my clients like, not, don't get me wrong, like yes, I love the lash industry. It's just that my body was just hurting a lot. This is something that literally feeds me, like puts money in my, puts money puts food in my table like little for my rent.
So like I needed something that is more feasible for my body in a sense, but I couldn't let it go because first of all, I love the industry. And second, I love my client. And this is a client that I've literally known since like 20, 20, 20, 21. I witnessed their kids go from high school graduation. Now they're in college.
Almost [:Jen Thyrion: Yeah. Like,
Rie: yes, I'm not gonna leave it in a sense, but it was a really good alternative. Time. So that's why I said I feel like privilege jewelry chose me because it just literally showed up in my doorstep and I just embraced it with open arms and then I didn't think it's gonna grow. So this, now we're doing a part like I'm, I'm in
Jen Thyrion: a podcast.
Yes, yes. No, it's amazing because I know when I say I miss it too, it's like so funny. I don't actually think I miss doing the action of massage therapy. But it's funny you say that because Yes, I, it was really sad for me once I especially moved out of Vegas and lived here in Colorado and was actually like getting regulars, right.
I miss those relationships. So it's funny you say that because they're on your table for an hour and you're like, you really are having conversations where. We're having connections, permanent jewelry. There's no doubt. I mean, I've, I've truly feel like I've met friends and great connections, but it's, it's very short, comparable to like, when you're doing an hour service on someone, you know, you really, you really go deep, you know,
Rie: you build a connection.
d next thing you know, like, [:Jen Thyrion: Yes.
Rie: Although it depends. It depends on where I'm at and how busy it is.
Jen Thyrion: Yes.
Rie: That's the only thing. So if it's busy, obviously it's like, hi, hello. Yeah, how are you, what's your day? And then, you know, but I try to my best to like actually talk to them, to like
Jen Thyrion: Yes.
Rie: Build a connection in a sense.
Jen Thyrion: Yes. I mean, so actually we spoke about this a little bit before we started recording.
So now you do have a kiosk. Correct. So how does that work and where is this kiosk? I'm so interested. Mm-hmm.
Rie: Yeah. So the kiosk is actually, a lot of people ask me this, like, how did I even get it and stuff. Honestly, I just shoot them an email,
Jen Thyrion: really?
Rie: I shoot them an email. I'm like, okay. So there's this, um, have you been to SoCal before?
Jen Thyrion: I have,
Jamboree. So even before the [:Like, it's always busy at night. Like if you need like late night snack, like it's seven leaves. The boba shop there close at midnight. So like, you know, like people hang out and. It's a busy area, high traffic area, and then I just knew that there's a kiosk there and I'm like. Huh? What if I just email them and see like, I mean, worst thing that can happen is like, they don't reach out, they don't respond.
I started that in September,:Jen Thyrion: Oh, wow.
Rie: Yeah. So it's been over a year now.
It's like two years. This coming, uh, September.
Jen Thyrion: How does it work? Like, is a kiosk, are you opera only have certain operating hours that you're there? Is it only you? Like how does it work?
Rie: So the kiosk is, it's basically a, a little, it's a cart.
Jen Thyrion: Okay.
Rie: Like, uh, [:So you can literally wheel it, but it's really heavy. And then we have the little blinds, like close it up and down. It's be, it's very outdoors. 'cause the pause is like outdoors. So the way it works is. We are only open at nighttime. That's of the moment because that's the busy time at the plaza. So technically we're supposed to be open all day from 11, but honestly, it's so dead that I, I don't wanna go there at that time.
on the weekdays, five to:Jen Thyrion: Aww. Has she been with you at PJX?
Rie: No, that's a different friend. That's, uh, her name's.
Jen Thyrion: Oh, okay.
now we added charm bar last [:Jen Thyrion: That's awesome. So, so you have the charm bar at the kiosk.
Rie: Yeah. So we have, if I can expand my line, I would, it's just like I don't have enough space for it. That's the only downside. Like it's, it's nice. I would say because it's very portable, it's, it's really small. There's not much maintenance to it because you just plug in the kiosk and that's it.
Just wipe everything down. I don't have to sweep floors or anything like that. No electricity in a sense, you know, no water bills or anything like that. I would say the only thing that's a downside that people don't really, uh, know about is like when it rains rain, it does get wet. So when it rains, automatically we're closed because e everything gets wet.
Also, people don't really come out, like in California when there's rain, people are just so scared to go out, I swear. Well, so like when there's rain, how to drive. So I'm like, okay, let's not open the I, why I grew up in the Philippines, girl and rain like here. They're like, oh, there's a hurricane. I'm like, it's just rain.
Like, you don't [:Jen Thyrion: Oh my gosh. Do you grew up in Philippines? When did you
Philippines. I moved here in:Jen Thyrion: Wow.
and my brother moved here in:Jen Thyrion: That's amazing. I mean, it's honestly, I mean, an amazing, just for the spirit of entrepreneurship in you for also too, moving to a brand new country. I can only speak to like, I mean, I've been here obviously my whole life, but I'm just imagining me moving to another country and getting to like, have the confidence and the wherewithal to start my own thing.
el like looking, like, saying:Jen Thyrion: long ago.
ve some sort of like buy and [:So growing up too, like my, my family, like my mom's side of the family, they're very business-minded. Like some of my cousins have their own businesses too. Like, it's small, but like it works, you know? So, yeah. So I feel like I've always been exposed to that. And for me, that's like my k kind of, kind of like a norm in a sense.
Jen Thyrion: Yeah, that's true. Okay. So it's like your, it's like in your nature For sure.
Rie: Yeah. So it's been, I've been doing, well, not been doing, I've, I've had a couple businesses grow. Like baby businesses going up, like I make profit, but it's not really like crazy profit.
Jen Thyrion: Sure. Before we started recording, I was like looking, you know, obviously I met you at PJX chatted with you.
t a, we got a mug from you in: Like you have, you do have a [:Rie: okay. Uh, maybe online. So I have my, since I have the studio, so I basically hold all of my inventory there.
So I sell online and then, I mean, I have my own Shopify store and then people just buy from there.
Jen Thyrion: So with the lash products?
Rie: Yes. So the studio is basically my, my lash studio slash training studio and also storage unit.
Jen Thyrion: Wow, that's amazing. With the kiosk, obviously it's just like a monthly, like you would rent anywhere, right?
I'm assuming it's not cheap in California. I'm just gonna say that aloud. I don't
Rie: know. No, depending on where you're at too. In my plaza, I would say it's not that bad of a rent.
Jen Thyrion: Okay.
Rie: Based on my perspective, but I do know kiosk in certain malls are like below the price.
Jen Thyrion: Okay. I was gonna say, 'cause even the mall over here, I think I checked into it like years ago for not even a permanent jewelry reason, and it was insane.
So I can only imagine what it's like now.
razy, but in that plaza, um, [:Jen Thyrion: Oh, wow.
Rie: Um, but like looking into the numbers, I don't know if it'll make sense. Yeah. Because it's, I'll be paying like seven, 8,000 a month. I feel like for me, like if, if you have a business, you need to have a profitable business in a sense.
And I feel like the overhead was just. Too much, or maybe, I don't know if it's a limiting belief at that point, like, oh, maybe I can't do that. Maybe I could. But like at this moment, I feel like I love my kiosk. Um, it's very flexible. It's really easy to maintain. There's not nothing crazy. I just have like, half of its like pearl and jewelry have it charm bar, and then it does go from there.
So
Jen Thyrion: yeah, I mean, who knows what the future holds, but I think there is something to be said about timing of things too. It's like, who knows where you'll be in like five years from now. Maybe that won't seem like a lot, but right now, like you said, just with your lifestyle or what you're doing, it just like it's fits.
So are you pretty consistent? Is business pretty consistent there?
ey'll look at it and then it [:And also since I do post online and my Instagram, so people will, they don't need to go to that plaza, but they'll go because like they wanna get permanent jewelry done. So it does help to have a storefront, not like a brick and mortar, because there's. Because like sometimes I go to popups and then people are like, oh, what if I want more?
Where can I see you? And then obviously I kind of funnel them into like, oh, I have a, I have a spot in Irvine. So it's a, it's a good thing to have because like popups, like you pay a daily fee. That's, that's why I call it, it's like I go there for, I pay, I, I pay them rent for a day.
Jen Thyrion: Yes.
Rie: That's, that's how I see the bfi.
Some of my students or some people that I know, I, they feel, I feel like they keep saying that they can't afford a kiosk or the price of it, because the overhead is a lot. And I, I see that. And honestly, I cannot run the kiosk by myself. I feel like if I wanna keep growing as a brand, as a business, you wanna keep hiring too.
e like I said, Cheryl, she's [:Jen Thyrion: That's amazing. So do you mind sharing what has been like your best day at the kiosk?
Just the kiosk alone.
Rie: The best day, the key, I would say holidays. The holidays has been a good one for us also. Mother's Day.
Jen Thyrion: Yes, mother's Day.
Rie: Those two are always my highest ones. But I also be, also, I run ads too, so I think that also pushes it. Pushes it out. We do some sales here and there, but I would say holidays is our best one, but for some reason Mother's Day, like Mother's Day has been consistently, two, two years in a row has been my, one of my best times of the year.
how do you kind of structure [:Rie: To be honest with you, I would love to learn more about ads myself. Um, this is just based on what I know. So when it comes to pushing ads out, okay. I started doing ads only on trainings.
Jen Thyrion: Okay.
Rie: Only on trainings, because I do a lot of travel trainings. Two years ago. Two, yeah, two years ago. So like, I did a travel training in Nebraska, in New York, in Hawaii, and like I don't have audience there, so the only way for people to know and book my trainings is to push out ads and it's, it was getting, uh, fully booked, which is kind of crazy if you'll think about it.
Like the fact that I get to say that I get, I did a training in Nebraska is insane.
Jen Thyrion: I know when you said Nebraska, I'm like, really? Nebraska
Rie: Demand. So,
Jen Thyrion: I mean, nothing against Nebraska, but I'm just like, you know, I was thinking of like a big city.
Rie: Exactly. Like it's so random because usually like Chicago, New York.
Jen Thyrion: Sure, sure.
Rie: When I did Nebraska, people were like, huh. I was like, yeah, it was kind of cool. Well,
Jen Thyrion: when you say full, how many, how many students make it full?
too. Uh, but it's like, I [:Jen Thyrion: Okay.
Rie: Six to 10. It depends.
Nebraska, I think I have five. Okay. Five or six. Five or six. Yeah. So I was doing that, but now I feel like I would do more like online trainings. I would love to travel again and then do chalkboard travel trainings this year. I just need to plan it because
Jen Thyrion: yes,
Rie: we're a one, one-woman show, so like everything gets lost sometimes.
But, um, going back to the ads part, so usually I push it out. Um, one of the things that I learned from a marketer before, uh, she said that if you're running ads, at least run them for six days. So my rule of thumb is like when I'm running ads, it's always a week minimum of one week. But let's say for example, it's Mother's Day.
I don't know what day's Mother's Day, but let's just say it's May 15th. Right. I'll start running ads on the first. I'll write it for like the whole 15 days to push it out. The budget depends. I always depend my budget, depending on how much I made the previous month. What do I call this? Like, depending on how much revenue we made.
No profit.
Jen Thyrion: Okay.
Rie: Profit. The after after expenses.
Jen Thyrion: Yes. The profit. Mm-hmm. Yep.
l think, you'll think I know [:Jen Thyrion: No, it's okay. Yeah. Yeah. Your net, like your profit. Yeah.
Rie: Well, depending on the profit, I'll base my ads on that, but usually, like if it's training, um, and I'm only promoting it for a whole month, then I'll push it for like $10 a day.
So that's $300 a month. If I'm doing just a regular Mother's Day sale, um, or promotion or something like that, maybe like $5 a day is enough. It depends. I'll put at $10 a day. So like for 15 days it's like one 50, which you'll think about it, it's like two bracelets. Right. So how I see it, the ads do pay for on its own?
No, the, the ads pay for itself. Um, in a sense that as long as you get booked and it, it does work for us. If the more I push it out, the better. In terms of what kind of content? I usually just do reels like the videos. I feel like they do better, but sometimes it surprises me if I'll just do a flyer, a story post, and then I do an ads on it.
m like, ha, I'm just trying. [:Jen Thyrion: Yes. That's all you can do.
Rie: That's all you can do is, so, a lot of experiment.
Jen Thyrion: Do you notice a lot of like a, I guess new followers is a way to kind of see, and I know that they do share all those statistics when I think you do and do an ad, you know, the followers you get from it and whatnot.
But even the people coming in person, do you, are you asking like, oh, where'd you hear about us? And you, do you hear a lot of that? Like they found you on social?
Rie: Yeah, because, uh, especially be before the kiosk, so I only have my studio, so I'm like, well, I can still host like events here, you know, so I'll post like, uh, mothers, especially by this thing.
I remember putting it out there and then literally all of my, because I did it for two days. And I put like times that they can come in to the studio and I remember they're like, almost all of my clients from those two days are all from ads. And so that's how I knew. I'm like, oh, did it did work. And that was, that was the flyer one.
I just did a little Canva flyer, type in Mother's Day, changed the text and then the, the colors and then I put as an ad and then it did work. So yeah. That's
Jen Thyrion: [:And I was going through your Instagram and noticed a couple like videos where you could tell you're at your kiosk. You have like your phone off to the side. You're not really showing your customer's face, but you're doing the jewelry on somebody and just your conversation and I'm like, Ooh, I really like that.
And that's interesting. It's like one was about a woman who wanted a class bond and you were just going back and forth with her and I was like, oh my God, I really like this. Like, it's like you're stepping inside and like being this little person off to the side and witnessing this conversation. Are you doing all your content yourself?
Rie: Yes.
Jen Thyrion: Yeah.
Rie: So everything that you see right now is just. Produced by myself. I always say my best friend is my tripod. I carry her everywhere. Everywhere. Like I go to the coffee shop, I have her, like, I don't leave it alone. I, I coffee.
Jen Thyrion: I love how you call her her. Okay. So like, does she have a name? She
rl, like she goes everything.[:Jen Thyrion: She's the best tea.
Rie: Yeah. So my tripod, I always carry it. No, her, I call her
her.
Jen Thyrion: Yeah, it's her.
Rie: I always have that and I invest it in a microphone. It helps a lot because if you're in a event, it's so busy. It's so loud. Like even if you have good content, microphone is like a must.
Jen Thyrion: So who, do you have a little mic on your shirt or something?
Rie: No, I put it on the table.
Jen Thyrion: You put it on the table?
Rie: Mm-hmm.
Jen Thyrion: Ah, on
Rie: the table because I don't want it. 'cause I, I feel like when people see that you have a mic, they get intimidated.
Jen Thyrion: Yeah,
Rie: because some, because some people are not really, they're not into the camera thing, you know what I mean? Like, they don't like the filming part.
I was like, okay, sure,
Jen Thyrion: sure.
Rie: So I just put it in a table. But sometimes it gets really, if you, 'cause like I did a popup recently and it's like inside, it's a convention so it's in, it's an indoors and I put the mic, I do the same thing, put the mic on the table, but the mic is not picking up our voices that well.
ing the video, I'm like, oh, [:Jen Thyrion: I didn't even think about the audio when you said that. 'cause I'm like, yeah, how am I hearing this conversation so well, 'cause the camera's, like their phones were definitely off to the side.
That's so funny. I didn't even think of that. So if people see it, 'cause obviously it's like, it's a pretty, I mean, a mic is usually pretty large. Oh yeah.
Rie: See? Yeah.
Jen Thyrion: So do they ask like, does everyone ask what the mic's for?
Rie: No, no one. No one have asked that.
Jen Thyrion: No one has
Rie: no. I mean, if they do, then I just tell 'em like, oh, is it okay if I record?
They're like, yeah,
Jen Thyrion: okay.
Rie: In my consent form it says there like, I can, if they sign it, yeah, I record and post it and stuff. Yeah.
Jen Thyrion: Okay. Does it say like, you can post also their face and stuff or No,
Rie: I need to double check that again.
Jen Thyrion: Okay.
Rie: So, but like basically saying like the, I can use it for marketing purposes, but I purposely try not to put their phases in it.
Jen Thyrion: Yeah. I noticed you didn't, which is smart, you know?
Rie: Yes. It's just me basically. So, but sometimes. There's in one video that you can see their face fully. I mean, they didn't mind it.
Jen Thyrion: Yeah.
Rie: Yeah. And they even commented and like, okay, cool.
Jen Thyrion: Well, [:Rie: earlier before the recording team, you mentioned about the behind the scenes.
I think one of the things that people love seeing is the behind the scenes of it. A lot of people get curious. I, I personally like seeing like the struggles, like, yeah, because like, I feel like a lot of people showed the aftermath and like, oh my God, everything's so nice, but like, I wanna see the struggles.
I wanna see where you cried because I cried last night too. Yeah.
Jen Thyrion: Know.
Rie: So it's like, like I, I just know like for me, like not everything is rainbows and sunshine. As a business owner, it's not easy. Like I'll stay up. Like last night I was up till like 2:00 AM because I was trying to figure out something.
And then also you get this, I dunno if you get this too, but you get a burst of like motivation and like. Oh my God. I'm like, I'm on it. You know? So, but yeah, I would say the recording behind the scenes has been helpful too. I always tell my friends this, I was like, you don't need to give me a gift, but if you see me working, just record me.
what do you call that? Like [:Jen Thyrion: it. And then
Rie: they use those for content.
Um,
Jen Thyrion: well, yes, it's so easy because we, we've been talking a lot about this recently and I, we, I shared this with you that I was being more mindful of my social media this year and really stepping into, so I also, I have a, in our shop, I, on the wall I have, 'cause I have a magnetic case, right? So I have a tripod, I have a one that goes on the wall.
So if I wanna capture action in the shop, I have one on the wall. I have one at my shop. A tripod. I have, I bought one that follows you around. I haven't even like unpacked for that from the box, but
Rie: that's so
Jen Thyrion: true. Girl. Same. Oh my gosh. I'm like, because this is the thing. It's just that is, so I think a lot of people, there's a few different reasons why people struggle with social media that I hear a lot.
But one of them is the content, just like getting things to share.
rlier, it's B rolls. Even if [:Put a little POV, you know, title. And I know it sounds like, oh, it's so easy to do, but trust me it's not, it's not that easy. I feel like the content planning is Takes, takes a while.
Jen Thyrion: Yeah. What is your content planning like? How do you, how do you structure that?
Rie: Okay. I'm gonna explain this in a way that I feel like for you will sound easy, but trust me, deep down, it's so hard.
Like, I personally struggle on my own that there are days where I get overwhelmed and I'm like, uh, I don't wanna post anymore. You know? I try to segregate them into contemplate. I try. Okay. Recently I haven't been doing a whole, I don't, I try not to over complicate things. I just split my content between just regular B rolls, like five seconds, seven second videos, and then I split it to a training video, something with the kiosk, and then something for the audience.
before I'm very like, okay, [:And then maybe structure from there, because I feel like a lot of people are like, oh, you need this, this, this, this. Like, I get it, but I'm not that type of person. I get overwhelmed when there's so many things in my to-do list according to chatt, pt, chat, pt, I should break down my to-do list into smaller bites pieces.
Jen Thyrion: Yes. Yes.
Rie: So I think that's what I'm trying to do, but that's just what I do. I try to post six days a week, but honestly, if you stalk me, it doesn't really. I don't really follow the calendar that much too, so that that's one thing too. So, but I'm trying to give myself grace, but content pillars, I try to stick to those and then see which one works and then double the up on that.
Yeah, A lot of behind the scenes, but like some of them is like educational, so I am pushing my trainings too. Things that I wish I knew as a ER artist. And then,
so you're encompassing both, [:Right.
Rie: Okay. The reason why I did this, because when I was doing lashes, I have, it's called re beauty, RIE, beauty. I have that, and then I created a separate account for permanent jewelry. I separated them and not gonna lie, looking back, I wish I just went all into re beauty. I really wish I just did that because now I'm splitting two things and I tell this to all my students who have, um, who have services already, like lash, uh, not lash checks, nail tech.
One of the main questions they'll always ask me is that, should I create a separate account for permanent jewelry? Kinda like bounce of another question. I said, well, with one account, do you feel like you are struggling or do you think it can handle one more? Because now if I, if you add a second account, if you'll think about it, yes, the, the content is separate, but then now you're splitting yourself into two.
ght as well just like go all [:Maybe in the future, if I can hire another person that can run that second account, I would do that. But right now everything is just funneled into one because I just know, I know myself too well that if I have a second account, I feel like I won't be as active in both, and I'll just. It's just too much.
Jen Thyrion: Yeah. I think it's a couple different, I think that, yes, it's like in the end it's what works for you and what's gonna, you know? Right, right. Yeah. Like help you be consistent. Right. Because if you're keeping a separate Instagram that you're not even, you can't even get to what's the point. But also too, it's like, not saying everyone that gets permanent jewelry is gonna be into lashes, but I think it's a type of person that would still be interested in seeing it.
You know what I mean? I,
Rie: I agree. I agree.
Jen Thyrion: Yeah. So I feel like it's like also too, like who are you speaking to and does it make sense to combine the two? Who's
The products. But as of the [:So, you know what? I was like, no, I'll stick with this and see what happens, and then go from there.
Jen Thyrion: There you go. Yeah. I love that. Do you find that certain posts do better than others? Like do you find there is, people like to see one over the other type of post?
Rie: Recently? Not really. I feel like most of them are, 'cause right now we're doing more content in front of the kiosk.
Jen Thyrion: Okay.
Rie: It's like the more people see like, oh my God, it's a kiosk. I know that place. You know, like it kind
Jen Thyrion: of, yeah.
Rie: Hits them of the spot. So I feel like it depends. 'cause I, I feel like my content right now revolves around like, funny reels versus like training reels, educational. And then I have some that's like very like structured.
Jen Thyrion: Yeah.
Rie: And then, like I said, I'm very lenient now on what I post. I'm, I'm, I try not to do the whole structure thing. I know you should, that's what you're supposed to do. But this is working for me right now, so I'm gonna keep doing that.
Jen Thyrion: Yeah. But I think that's also what keeps us back. It's like with the things that we should, you know, do or it's like, then it just prevents us from posting in general.
o much of like overthinking. [:Rie: Yeah. One thing that I also realized.
Like around last year someone told me this, I was like, oh, I can't post that clip anymore 'cause I've already used it. She's like, okay. Who knows that though,
Jen Thyrion: right?
Rie: Yeah. So like sometimes there's one if you just stalk me like really, really well, there's one video that I really used at the same, like, same video, just different content.
Jen Thyrion: Yep.
Rie: But no one really knows until you actually deep dive on my Instagram and look one by one. You know, a lot of people think that, oh, I always need to film. Like, you always, you said earlier like you people struggle with the whole content thing, but like you can always repurpose. Definitely. Like, you know, so like at a one minute video that you took, like just split it and then you can use that so many times that people don't realize that.
t like getting obsessed with [:It's like they will repurpose and it still seems fresh to me. I notice it, but it's not something where I'm like, oh my God, I'm gonna unfollow them now because they repurposed the content. You know, like it sometimes they'll literally do the same post, like the same thing even, and Yeah. You know, and it might perform better then than it did a few weeks or months ago.
So there's no hurt in doing that. And no one is, like you said, like you said, unless you're literally like going psycho and, and deep diving with someone for two hours is gonna know that. I think too, we think, we say it one time and people will, you know, see it and it's, that's not true either. Like the algorithm and all the things we talk about, it's like.
You have to say things so many times, you know, for everyone to really hear it. Posting is better than not posting and not overthinking. For sure.
ket. Like it's free and it's [:Jen Thyrion: Yes,
Rie: yes. That's what she said.
I think for me, like I don't aim for virality because I've, I've seen it in the lash industry a lot where people that has like 50 K followers.
Jen Thyrion: Yeah.
Rie: And you think, and their account like, oh my God, like they have like more than 10 K views in every single post. But like, I remember this one girl, she, she posted like she's not getting enough clients and how come I have more clients than her at the time?
So I think people also understand like, virality is nice. Numbers wise, but you also need content that converts because if your content won't convert into an actual paying client, then you really don't have a business. You just have an Instagram account.
Jen Thyrion: No, it's so true. I mean, I'm actually, I just, for accountability and knowing that I'm getting more mindful into social media, I actually belong to this group of this, it's Instagram coach and there's maybe like 20 women in it.
very little money in. Okay. [:So yeah, it's like more or less, again, one person, one follower means something. Even if you have one follower, you know what I mean? Like we're 20 people. How they always say that it's like. Even if you have a hundred followers, it's like picture a hundred people in a room. That's a lot of people, right? So it's like as long as they are intentional real customers, that means more than just random people following you because your videos are funny.
You know what I mean? Yes. So it's like, what's your intention behind posting? Right. So yeah. I love that you brought that up.
Rie: Okay. Real talk for a second. Running a business can feel
Jen Thyrion: overwhelming. The content marketing, social media decisions, it's a lot. That's exactly why I created GoldLink Society. It's a space where permanent jewelers can get real support, education and tools like quarterly photos and video done for you.
, confidence, and community, [:See you soon. Let's talk swag. Are you gonna have swag at, uh, at PJX again?
Rie: Yes. Okay, blah. It's funny because I'm staring at my whiteboard right now and I just, uh, wrote down my plans for new things for the pjx.
Jen Thyrion: Yes. So
Rie: I'm excited.
Jen Thyrion: Yay. We're excited to see you there again. And yes, I love that I saw your story today, how you, for writing on your whiteboard, and I'm like, girl, join the club.
it, um, actually after PJX in:Rie: Yeah, it helps. Like I'm so tired of writing in my small ass notebook. I
Jen Thyrion: know.
en my friends would be like, [:Jen Thyrion: Seriously. I'm with you. Like, we're on the same page. And it was actually. In my kitchen for the longest time, my husband's, can we get this whiteboard out of the kitchen?
Rie: It's the cutest, not gonna lie. It's not the most, but I mean, it works.
Jen Thyrion: It works. I love it. So yeah, let's speak to, I feel like you're just this, again, going back to you're like a serial entrepreneur, like you're always dreaming up new things.
So what do you see for yourself in the next like year or two? Do you have any?
Rie: Yeah, I, with the whole jewelry brand, I wanna scale it more in terms of, like I said earlier, like I wanna hire more people hoping to, if. If I could open another location, I would love another kiosk. Like I do love it because of the, I didn't realize the low maintenance part of it.
. They just want a gift, you [:So it'll be nice to have those little collections of, I guess, like jewelry in a sense. And one of the things that I've been wanting, wanting to do is to be a supplier. But I feel like that's, it's really hard to be, I mean, I guess it's like a, it's, it's a matter of like finding the right timing to do it too.
So if I could, I would girl. But hopefully in the next one to two, maybe five years, I'll be in that point and maybe we can do another podcast and like look back in this like, oh my gosh.
Jen Thyrion: Love it. No, it's amazing. I mean, that's what I have to say. Like most people on the podcast, we know how long permanent jewelry has been around.
thers, but for the most part,:It's, it's pretty, it's pretty crazy.
trajectory, like literally. [:Yeah. And then just see if it happens. But I mean, you gotta spend money to make money and I feel like the more you risk the, I feel like from, okay. One thing that I always say, like, the faster I fail the better. Because the more I fail, the faster I get to my goal. So it, the more I fail, it's okay. Sometimes the failures are expensive failures.
Jen Thyrion: So can you actually, can you think of a failure of like a, an expensive failure of yours? Did you, have you had
ld say it did fail. 'cause at: siness. And we just couldn't [:Although it was generating income, it's just really hard to put a lot of effort into it. I feel like it was one of my expensive, expensive risks because I put in money that I made from the per jewelry into it.
Jen Thyrion: Ah,
Rie: yeah. You know? So,
Jen Thyrion: so obesity, it was a photo studio that you kind of like had props and things and people could just rent it and use?
Yeah. Okay.
Rie: Okay. It's like it's a No, it's a self-portrait photo studio. So we have all the equipment, they do the little shutter and you get like quality photos.
Jen Thyrion: Oh, wow.
Rie: It's a really good business model. Not gonna lie to you. If I can restart it, I would again, but I feel like the, I feel like I need to focus on the jewelry and like just let it bloom.
Jen Thyrion: Mm-hmm.
Rie: And then if I have time to take a step away, then I would start another one.
tever, all the terms, right? [:And I always say that because I think, I think hustle culture is like, that's kind of a dirty word sometimes with hustle, but it's like, there definitely is stages of growing a business, you know? Yeah.
Rie: Like me doing popups, like that's like the, the grind of it is crazy. Like, I would work Monday to Friday lashing and then in the popups, like I don't have breaks.
Like I don't have days off. There was a point where I didn't have like days off where if I look on my calendar two years ago, every single weekend is booked because of popups and then eventually I got the kiosk. I feel like it does pay off because people recognize you and you're kind of giving yourself a reputable, I would say reputable name.
I know like a reputable brand, like a client of mine comes back to you. 'cause we do OC fair, I dunno if you guys have state fairs.
Jen Thyrion: We do, yeah.
Rie: Yeah, so we have a state fair here. This is my third year coming back in, in the summer. And it's funny because we are in the same spot and then people will come to us like, oh my God, I got this jewelry from you last year.
Jen Thyrion: Yeah.
excited to do it again this [:So I'm excited to do it this year, but I feel like you create a reputable brand and something that, you know, people, people will come to me and be like, I got this from you and I got this from another person, but your lasted long, so I trust you. Like those little things that I'm like, oh, like I didn't think I was creating an impact, even if it's so tiny that it is, it creates an impact regardless.
So it makes it feel good.
Jen Thyrion: So, I mean, I just have to ask 'cause you're from an area that's, you know, it's really populated, I mean Southern California, right? So how do you feel about like, competition in your area and other permanent jewelers or what's your view on that?
Rie: Someone asked for this too. Uh, he said, so you're training people?
ust focus on, if I'm, if I'm [:German competition, I don't think I'm gonna grow as a person, or even my business personally, don't believe in saturation.
Jen Thyrion: Mm-hmm.
Rie: Because here in Orange County, I always use it as an example. There's a one. There's multiple, like intersections here, nail salons in all corners. Dental office in all corners.
But if you'll think about it, how come they haven't, they're still in business till this day. So I always say that, and for me, the way I see it too is like, my business is something that creates feelings and like, you know, it creates like bonds with, with clients. So, um, there's that, marketing is a big thing too.
I feel like if you start a business that has quote unquote competition, you need to know how to set yourself apart from that competition. If you'll think about it, you go to Sephora and there's literally stands of makeup, makeup, makeup, makeup, and all of them have foundations.
Jen Thyrion: Mm-hmm.
Rie: Like they selling it.
oes help that I'm in an area [:If you know how to set yourself apart in the industry or as a business of, of your own, then I think you should be okay. But I'm always, I've always been that person who I only focus on me and my only competition is really me.
Jen Thyrion: Yes.
Rie: Like I try to, okay, what are the numbers last month? Mm-hmm. Let's, let's, let's beat that, you know?
Yep. I love learning from other people. Like, I love learning their numbers too, to like see, you know, compare and like, what am I doing wrong? What can I improve on? But when it comes to like com, like being competition with people, then, I mean, if that's how they see it and that's how they see it, but for me it's like, it's okay.
Also when you do popups, like, um, here in SoCal, since there's that influx of Avenger artists, um, they started hiring, what, two to three Avenger artists in one event. But then if you think about it, there's also like clothing vendors that There's like multiple clothing vendors too.
Jen Thyrion: Exactly,
Rie: yes. Multiple vendors.
etition, but like how do you [:Now you search Pro Bon jewelry and oc there's so many.
Jen Thyrion: Yes.
Rie: So definitely different times for sure. But I feel like there's always clients for everyone. There's always room for everyone if they wanna start.
Jen Thyrion: I love it. I mean, I can just sense like your, your work ethic is so strong. Is that just innate too?
Like it's just, just something
Rie: No, I, I cry myself to sleep. Okay.
Jen Thyrion: I,
Rie: I'm not perfect. I'm telling you now.
Jen Thyrion: I know, but what I can, I can just, I know. Trust me, I cry too, uh, a lot. I mean, I, I see myself, it's so funny. I see myself a lot in people who I like chat with because you're so multi-passionate and it seems like your mind never stops.
Yeah, that's just what I'm getting, right. It
Rie: doesn't shut down, girl.
Jen Thyrion: Yeah, [: y, so there was a point where:Jen Thyrion: Ah.
use I doubled everything from:Jen Thyrion: Okay.
Rie: Which I didn't think is possible, but I did it somehow. I also told myself like it was the year that I felt the mt, so I feel like.
Coming into: e now. Yeah. Taking time for [:Jen Thyrion: Like
Rie: travel. I would go to Asia in heartbeat. It's like my time of like, okay, when can I, when, when can I put this in? Like I'll, I, I'll go to through seasons, like is boring mode.
Okay. And then vacation. But do I work on vacation? Yes. Guilty. I
Jen Thyrion: know. Well, it's so funny. I ask that to, because like I do, my mind is always, I can't shut my mind off. But having said that, I relate to what you're saying because again, it's not always like money doesn't equal happiness. So even you saying that you doubled and yet you were so unfulfilled.
I'm like, ooh, you know, that is, it's like trying to find. This, you know, like balance, it's like the word balance sometimes. Like is that possible? I just think its like, but it's
Rie: fine in the area.
Jen Thyrion: Right? But finding the fulfillment, right? Like what works for you and not trying, because I, I have to say myself just growing what I did last year.
re. And I think a lot of his [:Uh, Lauren Conrad. But I swear like, here are these women that, you know, you think, again, when someone is making X amount or you have this vision of what being a celebrity is, right? We all have these like, oh, life must be so easy. Right? And these are women that of course, yes, they have probably some help.
They have money for help, whatever they can. You know, you'd think they'd be able to have all the luxuries and so much they spoke about self care and that's why I took away so much from that was like, wow, like here are these women that again, like they also
Rie: win all that.
Jen Thyrion: Yes. So it's like, it's just so universal.
And I think that it's probably maybe not spoken about enough, I feel, because I think that sometimes we, we vision the word success of what that equals, you know? Especially when you deal with a, like you did where you're like, oh my God, I doubled my money. You know what I mean? Like, I should be good. But here I was miserable.
's like, why? Right. So it's [:Rie: that was a learning thing for me. I was like, whoa. 'cause I saw the, the paper, I was like, um, how much I made the, the tally. I was like, whoa. I did double everything, but I felt really empty. And then that's how I realized like, not all money is good money.
Jen Thyrion: Yeah.
Rie: Because I feel like for me, like, oh, success means that I don't get to go on my friend's trip.
ke sacrifice, but I feel like:Like money. Money is money, right? Money is money. It does pay the bills and stuff, but I feel like there's so much more into it. There's not, it's not just that. Because I feel like once you start making the money that you think that would make you happy, next thing you know, you're like, no, it's not enough.
And you wanna keep making, which is good, which is a good thing. 'cause you wanna be ambitious. I think for me it was like, to what extent?
would, could become rich and [:Rie: Ooh.
Jen Thyrion: And I'm like, and he has some good stuff out there. Actually. Jim Carrey is pretty, pretty enlightened. Yeah. But like, man, that is so true. Because I think we always just think we go right to, when you say success, it does somewhat equal monetary. We do go there because, you know, money is great. I mean, it can, it can enable you to travel, like you said, it can enable you to do amazing things.
But in the end, like, I love that you also said there's that, uh, not all money is good money. That is so cool. I love that so much. I'm gonna, I'm gonna like use that because that's so true. And that's such a great way to. Kind of, it conjuress up this like, this like picture of, you know, it kind of gives you a picture in your mind with the good money and bad money, you know, like Yeah.
I love that you said that.
Rie: Yeah. No, all money's good money. 'cause I've, I, I got so burnt out to the point that I don't wanna work anymore.
Jen Thyrion: Yes.
it the great burnout off the:Jen Thyrion: Really?
Rie: I call it the great brain of 22. 'cause like I burnt out on Q4 girl, Q4.
Jen Thyrion: Yeah.
Rie: It was the end of it.
[:Um, I dunno if you've heard about this, like last year was this year of the snake.
Jen Thyrion: Okay,
Rie: so that's just the year of the snakes. It's a lot of like slow, like you're going out of your new skin and it's like a whole new thing. And then this year is the year of the horse. So like year of the horse is like, you go like fast speed and then a lot of people will rediscover themselves and like, it's like a good year.
hen, like what's happening in:Jen Thyrion: yeah. But I also feel like it's, it, whether it's the year and yes, I do feel like sometimes it's so crazy how everyone seems to be collectively, you know, experiencing something.
a stage in like business and [: , well,:Like I was bringing in money. It's not like it was terrible, but I was like, I'm not happy. Like, you know what I mean? So it's like I had to kind of dig deep and like figure stuff out and try different stuff. And then that's what, you know, that's what led to me to where I am now, which I do feel fulfilled.
So I think it's like part of those feelings though, do, they're there for a reason. They make you kind of sit and be like, okay, what can I, what do I need to change? What's not working? What is working? And then it leads to a better place, right?
Rie: I love, I [:I like that.
Jen Thyrion: Yes. Yeah.
Rie: Like I'm, I'm in that era right now.
Jen Thyrion: Yeah. Getting through the tunnel, right. Like, you know, you know, there's gonna be a tunnel has a beginning and has an end. Right. So it's like, right. Like, gotta get to the end. Well, this has been such an amazing combo. I can't wait if you guys are gonna PJ 'cause I hope you get to meet you and hug you 'cause you're just so approachable.
Anything you wanna offer, anything you wanna share before, like if someone is feeling kind of like in a, in a icky time or they're even questioning, you know, I guess starting something, what would you tell that person?
Rie: Okay. This is my rule of thumb. Whenever I wanna buy something, if I keep thinking about it, I'll buy it.
Because for me it's like, um, how do you, how do you put this? I feel like when people ask me like, I don't know when to start proven jewelry, I don't know when's the right time? My answer is always like, there's no right time though. Like, my, my life or like my business, whole business journey thing, it wasn't planned out.
Okay by: en Thyrion: Wouldn't that be [:Rie: Um, I dunno what your faith is, but for me, like I do believe in God. And one of the things I always pray for is if you show me an opportunity, I'll embrace it with open arm. If you put it in front of me, I'll take it.
I'll start recognizing it. 'cause I feel like a lot of people would be like, I'm gonna do this. I don't know if I should, I don't know if it's the right time, but how would you really know? Like, I'm not gonna, I'm not saying that all my students are successful in permanent jewelry. Some of them realize after the training, like after doing certain popups or events, they're like, wait, this is not for me.
But I feel like you wouldn't really know if it's for you or not for you until you actually try. A lot of people are scared to start it because of the investment costs. And I understand like it's, it's not money that you can just like, you know, that we have laying around, like, this is money that you worked hard for and like saved up and stuff.
the perfect world, whatever. [:That's one thing that has to come within you, because if you are not like, fired enough, like there's no fuel in your butt, literally. Mm-hmm. Like nothing is, nothing's gonna happen. So honestly, I always tell 'em, like, after the training, use this momentum. Don't stop. Because if you stop, you're gonna be like, nah, I'm, I'm gonna do it next month.
So my homework for them is like, make sure you have a pop-up book right away. Because even if the popups is like next. I don't know, in two months, that's okay because now you have a deadline like, okay, by this day I have every, I should have my table, my, my, my tent. I should have my little mirror in my displays.
So it gives you that certain timeline that by that time I'm already confident enough in my welds I can I practice enough. So like on your first event, you're not like, oh my God, I forgot this. Like, oh no, no, I forgot that. You know, I personally like giving myself deadlines because if I don't have a deadline, I will literally, 'cause I don't have a manager, I don't have someone like telling me like, you need to do this by the end of the day, you know?
Jen Thyrion: Right, right.
Rie: Yeah. So I give [:So you just make your money back.
Jen Thyrion: So
Rie: true. No, that's it. And then the only thing you wasted probably is time. But I feel like it's not really a wasteful time. 'cause now you know like this is not for you and maybe onto the next like adventure Nike's logo is like, just do it.
Jen Thyrion: Yes.
Rie: And it's so simple. Like I, there's this one quote that I saw on Instagram.
It says that the only difference between you and the person that's living your dream is that they started, you know? So I was like, yeah, you're right. They just started but nothing, nothing special. Like they're just
Jen Thyrion: yeah,
Rie: like me.
Jen Thyrion: I know. And that's why so often I think we do, we can, we just naturally, I dunno if it's human nature, but like comparing, you know, and thinking that someone does have something special we don't have.
find out about you or stalk [:Rie: You stalk me. Um, my Instagram is at charmed ed. Charmed by re website is the same thing, charm by re.com, but you can find me there at my Instagram and TikTok.
Jen Thyrion: I love it. Oh my gosh, real quick. Instagram versus TikTok. What do you, how do you feel about it?
Rie: Okay, so I always say this, I wouldn't have a business without Instagram. I've run my lash business, even the photo studio. Um, even my per and jewelry, everything's on Instagram. But recently I have been loving TikTok because I feel like there's like an audience there that it's, you know, you can tap into.
But if you stalk my TikTok, it's literally the same content girl.
Jen Thyrion: Okay. Okay. I was gonna say, it's easy to like, just use your, in Instagram,
Rie: right? I now, I did a video. I'll post in both, literally same time. So I used TikTok as like last year in OC fair we started doing bag charms and this one video blew up.
h, but like, it's, it's blew [:Jen Thyrion: No way.
Rie: I dunno how it happened. She's like, where can I get Pearl and Jewelry at the OC fair and then Chachi BT list, like there's two companies. One is Charmed by re I'm like, how does it know?
Jen Thyrion: Amazing. You obviously been using those keywords. Girl,
Rie: my captions if you use talk is almost the same. So yeah, so I would say TikTok has a really good audience potential that you can tap into.
But my main, main, main thing is Instagram. But it's really easy to do DMS on Instagram. Like, you know, do the selling of trainings on Instagram. TikTok is very like, just like vi like visuals, like post, post, post. You know, both if you can.
Jen Thyrion: I know, I was gonna say, I mean why not? Going back to like, okay, it's just like it's free, it's there, so why not?
And it's amazing. Just hear, you know how randomly one will just pop off and then you know, like, so it's like being consistent 'cause you never know throwing things at the wall and one, one might stick kind of thing.
Rie: [:That's it. I have a, a little sticky note next to my computer, like right there. Uh, he can see it, but I have three goals and in one day post, uh, post on Instagram, post on TikTok post and stories. Like, it's so simple, right?
Jen Thyrion: Yes.
Rie: And then it just check them and I'm like, whoa. I feel so productive. Like I hit my goals today.
Jen Thyrion: There you go.
Rie: Count. You know, like I hit my step count.
Jen Thyrion: I love it. I love it. Well, thank you so much. It was so great, and I can't wait to see you again at PJX.
Rie: I know. In a couple months.
Jen Thyrion: I know. It's wild. It's coming up fast. Thank you so much. We'll talk to you soon.
Rie: Yeah. Bye
Jen Thyrion: bye. Well, how do you feel? I hope you found value in today's episode and you walk away feeling inspired.
out more about our permanent [:Have a golden day.
