055: Metals, Passion & Permanent Jewelry: A Conversation with Rocky of Rocky Designs
In this episode, I am sitting down with Rocky from Rocky Designs in New York. A trusted supplier and designer in the permanent jewelry industry. Rocky shares his unique journey, starting out in the deli business before making the leap into jewelry design and manufacturing in 2021. Fueled by passion, drive, and a desire for something more, he took a chance on himself and hired a jewelry manager to help bring his vision to life. By January 2022, Rocky was showcasing his pieces at shows, gaining attention for his one-of-a-kind chain designs that set his brand apart.
We dive into all things metal: from understanding what gold fill really is to breaking down the differences between 10K, 12K, 14K, 18K, and 24K gold. Rocky explains how his gold fill is made, often with U.S.-sourced wire that’s sent to Italy for production, and highlights how alloy content affects color and quality. We talk about the base metals used in the U.S. vs. Italy, and even touch on why enamel shouldn't chip if it's made right. Rocky’s bringing in over 70 new mixed metal styles and a brand-new concept chain that’s never been seen in the permanent jewelry space! Who’s excited!
More than just a supplier, Rocky is passionate about building relationships. He loves working directly with permanent jewelers interested in designing their own pieces! He also offers personalized feedback, guidance, and even photo updates of trending chains. With a strong presence at major events like the Tucson Gem Show, JCK, and shows in Miami, NY, and Chicago, Rocky is deeply connected to the jewelry scene, even if he’s not big online.
Text him directly at 917-683-8926 to start a conversation, view his latest designs, or brainstorm something totally custom. If you can dream it, Rocky can design it!
Transcript
Ep 54_Rocky_GLP_FINAL
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Jen Thryion: [:This podcast is made to equip you with everything you need to succeed from actionable marketing steps. To digging deep on your mindset, I know firsthand the heart hard work, and let's be real at times, a struggle that makes up this amazing journey. You wanna know what has enabled me to shine the brightest Coaching Plus community?
to the Goldie Links podcast.[:Hey there. Did you know that we offer handmade permanent jewelry supplies? Go to goldie link supplies.com to view our beautiful chains, connectors, Bengals, and more, including our non-permanent stretchy bracelets that are available to you for wholesale. Everything is created by a tribe of mama makers.
What is a mama maker? Stay-at-home moms that create on their own time between raising their children, serving as a self-care creative outlet, and supporting their families. Your items come with signage on how these supplies are made, along with Gemstone property info, as each gemstone has a special meaning.
of meeting him, he began to [:We are sitting in a restaurant after the recent Denver Gem Show and we talk all about metals, how gold fill is made, and a little behind the scenes on chain manufacturing. I know I learned a ton and I. I hope you will too. Enjoy. Okay. Rocky, do you wanna start off by telling us who you are and what do you do?
Rocky: My name is Rocky and my company name is Rocky Design It Design Jewelry, and as a change, that's what I do.
Jen Thryion: So how long you've been doing this?
cky: I started my business in: Jen Thryion::Rocky: I had a ies. Oh, really? Take IES before this.
Oh,
Jen Thryion: sweet.
Rocky: Yeah. I was not enjoying my life because I was always in, I came with this business at the minute, uh, it was both towards art when I was in high school and college.
Jen Thryion: Yeah. Basic
Rocky: art classes. So I was always into art.
Jen Thryion: Okay. But I,
tarted into and I was making [:Mike was good. Only work four hours a day. Used to leave my house at four in four in the afternoon. Go to one store, select the money. Second store, put the money.
Jen Thryion: Sounds good to me.
Rocky: I, four hour later I go back home. That was my routine every day.
Jen Thryion: Yeah. I
Rocky: hated it because I was taking art. I went, I went to do art, so I started handicap business.
Okay. Marvel Good. I started that. I did that for one year. Okay. In work form. I did couple shows and then I stopped really that then I lost a lot of money in that when I said to myself, I'm not make my money back. I'm, I split back on my ies, take my money back.
Jen Thryion: Yeah.
Rocky: And then I him another venture afterwards.
So I made my money back in a year later. Okay. Recover the money I lost. That's a
Jen Thryion: nice, so
Rocky: I knew nothing, Virgin.
Jen Thryion: Really
Rocky: not zero. I did not even know what nine to five 14. Get it. Stamp means.
Jen Thryion: Wow.
Rocky: And I opened up my infections
Jen Thryion: and, okay. So where are you originally from?
Rocky: [:Jen Thryion: you knew you had those connections to India?
Rocky: No, I had no connections. You had no connections. I had no connections. My father was founded this business. My family has nothing to do with this.
Jen Thryion: Then how do you just open a factory?
Rocky: I knew where the junior was made. Oh, good thing was I speak night?
Jen Thryion: Yes. Okay. Okay.
Rocky: So I flew to here.
Jen Thryion: Okay.
Rocky: I went to chapel. I check into the hotel.
Jen Thryion: It was
Rocky: supposed to call.
Jen Thryion: Okay.
Rocky: I check in in for one month, made that I'm gonna stay here for one month. So I don't know. I don't pay you monthly. I pay you daily. I monthly. So I check in for one month and I gave ADD in a newspaper that Julie Company for managers I not only company.
Jen Thryion: Yeah. It
Rocky: just looking for managers.
So people started coming in?
Jen Thryion: Yeah.
Rocky: And I had three people that UN senior me business. New had a manufacturer
Jen Thryion: because that's a big business thing, right? Yeah, yeah, yeah. Yes.
ho they are, knowing if they [:Jen Thryion: Yeah. I
Rocky: just took to this, okay, pick I a risk taker.
Jen Thryion: Yes, I hear you.
Rocky: So, and I took at this and we opened up a it and they both the workers, they everyth. So my manager that I hired. They did the setup. So then I started sitting there designing, learning about the stones. I mean, you don't know how I learned the stones that's going me more deep into it. Right. But, and learned how the stones are, what the name of the stones are.
I memorized that.
Jen Thryion: Yeah. Then
Rocky: when out 25, see, then I started sketching myself and they started Macia products and that's our database business.
Jen Thryion: Wow. So just like, so where did you, where did you start? I mean, yeah, you're making the jewelry, but where did you, did you know where to go sell it? Like how did you even
Rocky: start?
No, I didn't know where to sell, so I made the jewelry. Okay. But I didn't know where to sell. Right. So I'm like, what do you do with the story? I was always a businessman.
Jen Thryion: Yes. Right. I can tell.
Rocky: So I had deli, so I know, I knew I had confidence in myself.
Jen Thryion: Yes.
Rocky: Okay. I can, I can do it.
Jen Thryion: Yes. Okay.
Rocky: So. [:Jen Thryion: I love that you said that because I feel like that is literally, I think everyone's always trying to find the key to business of like some secret, but literally if you have that drive passion and confidence, like you can sell anything, don't you feel like
Rocky: Yeah, so for me that's what it was. That kind. I didn't care about losing money.
Jen Thryion: Yeah.
Rocky: I was not married. Oh, you were not. No kids? No.
Jen Thryion: Okay.
Rocky: I had no kids, so I can take that challenge. So I like taking the challenge mother. Okay. You had nothing to lose.
Jen Thryion: Yes.
Rocky: Whatcha you gonna lose? It's just the money I had. Like I have Deli that was making money there. Yeah. So hundred dollars. You not cared?
Well,
Jen Thryion: like in the end. 'cause you knew you could go to something else if it didn't work out. Exactly. You know what I mean? Exactly.
Rocky: So I had something to follow.
Jen Thryion: Yeah.
Rocky: For me it was easy because I had something to follow. See if I failed, I had something to follow off. Fair enough. So that was the good thing about it.
So that's why they took that risk, because it took me two years.
Jen Thryion: Okay.
Rocky: Okay. Uh, after I opened on my factory. Okay. I think I invested soap, a lot of money into it.
Jen Thryion: Okay.
don't remember how much, and [:Jen Thryion: those.
Okay.
Rocky: Okay. But once I started, I have a look, then I sort my gollies after that.
Jen Thryion: Wow. Get
Rocky: full time into this.
Jen Thryion: Speaking of that, so you've been in this for like 20 something years. I mean, 'cause you've always been a like face-to-face. Person. Right. So did you start doing the shows pretty quickly? I mean, how long have you been doing the shows?
Yeah, I
ky: started the shows, uh, in:Jen Thryion: Okay.
Rocky: Okay. That's when I started this.
Jen Thryion: Yeah.
Rocky: Um,:Something. That's fine. And that was the first time I've been going to the show and I didn't know nothing about the shows because only show I knew at that moment. And I got PO show. Yeah.
Jen Thryion: I said,
Rocky: no problem. Next year we'll apply for it.
Jen Thryion: Okay. But then
Rocky: we'll get next [:Jen Thryion: Yeah. Did you just show up when it was happening and you're like, Hey, do you have a roof? Really? Yeah. That's awesome. I take some bike, you knows. You know, show up and be like, Hey, can I, it's like challenge
Rocky: you like to yourself.
Jen Thryion: Yes. I love it. And that's,
Rocky: I like doing that.
Jen Thryion: I love that. Okay. Anyway, so then you went next year?
Rocky: Then I went next year. Then I decided to get National German individuals found out about them. Slowly Smith, I got to know other shows. Then I started doing the shows and then every show is not good. So then figured out a couple years later, every show was good for me. Which, yes, the one that was not good, I dropped that.
Yep. The one that was good for me, I expanded more towards it.
Jen Thryion: When we see you at PJX, 'cause a lot of people are, let us listening, probably never knew about you until PJX, right? Or if you've gone to gem shows and things like, 'cause I've been going to years being a jewelry like designer basically, and making jewelry for a long time.
at started permanent jewelry [:No. You kind of grow from there or what?
Rocky: No, I did design only. Yeah. I work, I work with very, very big designers.
Jen Thryion: Okay.
Rocky: So I do scholarship design for that.
Jen Thryion: You
Rocky: do? Yeah. I've been doing that for so many years. So
Jen Thryion: they tell you kind of what they want and you make up designs or they just say, go for it. No,
Rocky: they gimme the design.
Jen Thryion: Okay.
Rocky: Uh, they, they gimme a rough sketch.
Jen Thryion: Okay.
Rocky: Okay. And then I have designers in India. I have five designers. Okay. I had a four.
Jen Thryion: You're talking about fine jewelry. You're talking about solid gold.
Rocky: Solid gold doesn't have be solid gold, silver.
Jen Thryion: Okay. It could be
Rocky: silver also with n solid oil.
Jen Thryion: And do people have to have so much of a to do something like that with you?
Rocky: Yes. There's no minimum that no mass plans to Aya. So if you're my customer and you do designs and then orders are coming in,
Jen Thryion: yeah. Then
Rocky: I don't give you any minimum. You can order whatever you want.
Jen Thryion: Okay. Okay.
w me because I never went to [:Jen Thryion: Yes, I know.
Rocky: Okay.
Because all my, the customers don't wanna me to go to social media.
Jen Thryion: I hear you. It's the reason
Rocky: we reached basically. Main jewelry. Okay. And never saw some jewel.
Jen Thryion: So Yeah. 'cause you have lots of facets to your business, no pun intended, facets. Um, so you do the, you do fine jewelry 'cause even you order your booth like you didn't bring a lot the PJ X, but you know, I just saw you at Inner Gem here in Denver.
And you have like a lot of solid gold like pendants. Right? So all of that is exclusive to like you design all,
Rocky: I design all.
Jen Thryion: That's amazing. Yeah.
Rocky: Okay. Even the, even the chains, the chain that you find with me
Jen Thryion: Yeah. That
Rocky: nobody in the world has.
Jen Thryion: Yeah.
Rocky: Once I know what sells
Jen Thryion: mm-hmm.
Rocky: I click create design from that event.
So I created more designs mm-hmm. Of change. Mm-hmm. So you're gonna find change with me. Another couple weeks. Big flying exclusive chains.
Jen Thryion: Yes. Well, okay, so speaking of chains, which everyone listening probably wants to hear about because that's what they are interested in. Speaking of how you start in India, that is not produced in India, correct?
Rocky: No. Are not produced in India. They
Jen Thryion: are not, [:Rocky: They do, but I don't do anything towards them. Okay. But the quality's not there. So
Jen Thryion: how did that graduate to that? Like obviously just like as you went on, you realized there's a need for chains and then you've got a, like how did you, 'cause as what I understand,
Rocky: no jewelry business, I, I sell.
Mm-hmm. He do need the chains for it,
Jen Thryion: right? Yes.
Rocky: Yes. Okay. So we always had the tools. It's not that we didn't have it.
Jen Thryion: Okay. We
Rocky: always had the change, but we never had that metric. Right? Sure. Is there need for that variety or
Jen Thryion: exclusive design?
Rocky: Exclusive design, yeah. Yeah. So now where I understand that, that permanent jewelry needs exclusive design.
Yes. That's where coming up. I
Jen Thryion: love that. Like
Rocky: the two-tone chains. Yeah. Gold is still in silver?
Jen Thryion: Yes. Okay.
Rocky: You can put it in the shower.
Jen Thryion: Mm-hmm. You can
Rocky: go to feed with it. You can do whatever you want with it the way the day you bought it five years from now, that's definitely what it's gonna look.
Jen Thryion: So where is Gold is, is there Goldfield produced in the us?
The
s first, originally was from [:Jen Thryion: but Goldfield is made in the us correct? Right. Goldfield is also made in us. Okay. Okay. Yes. So big suppliers or places are US and Italy, from what I guess?
Rocky: Yes. Goldfield wire is made in us.
Jen Thryion: Okay.
Rocky: But we import the wire from us to Italy. Okay. Facing Import. Import there. And then we make the change that we want to make.
Jen Thryion: Ah,
Rocky: okay. So there's only a couple of companies that do gold field wire, so otherwise, lot of people that do sell gold field Uhhuh, it's a fake gold field.
The C gold field, principally not gold field. Yes.
Jen Thryion: How do
Rocky: you know the difference?
Jen Thryion: Yes.
Rocky: Which between real gold fuel but with fake after a couple of months if you change, are looking brassy.
Jen Thryion: Yes.
Rocky: Okay. Any, no is fake workflow or if somebody's selling to you, brass or somebody selling full plate for meal. Only thing if you take a torch.
Jen Thryion: Take a torch,
Rocky: eat it.
Jen Thryion: Yeah.
Rocky: Okay. And you'll find out what's something
ook a torch to the goldfield [:Rocky: turn black.
Jen Thryion: Okay.
Rocky: And then you clean it and they just clean it will be gold?
Jen Thryion: Yes. Okay. So
Rocky: if was
Jen Thryion: yes.
Rocky: Okay. Or if it's brass underneath, it starts with the brass or silver underneath.
Jen Thryion: Okay. So we talked about this prior, but let's go over it again. So just so everybody knows, what is gold fill? What is gold fill?
Rocky: Gold fill is basically pounded on top of a metal.
Jen Thryion: Okay.
Rocky: So if you take a luer file, then you have at home, you d it on your finger and you take it out.
Jen Thryion: Yep. Okay.
Rocky: You see something hollow inside?
Yes. Right. So they take the metal and they check inside. So the top part is gold, but the each side is not gold. So it's bound. It is not laing. When you buy both chains after they're done, they still plate on top of that.
Jen Thryion: Right. Talk about that because that's the thing. It's like your gold field chain will.
Change color a little. I should say color but tone, right? 'cause what I understand it's called a Hamilton
Rocky: Plaing. Hamilton Plaing.
Jen Thryion: Hamilton Plating. Yeah. So why do they do that on topical
cover up the quality of the [:Jen Thryion: It's almost like a sealant.
Rocky: Isn't the doula? If somebody's selling you a fake wall fill, that's not supposed to be 14 one or.
I think we talk:Jen Thryion: we will.
Rocky: That's:Jen Thryion: Year two have the goal.
Rocky: Okay. Right, so, so 12 Kara Gold, or 14 Kara Gold.
Jen Thryion: Right. So when you talk about 12, what, what?
What's the lowest carrot you can get actually
Rocky: to get it?
Jen Thryion: 10 carats. And then it goes all the way up to
Rocky: 18th.
Jen Thryion: 24.
Rocky: 24 is pure.
Jen Thryion: 24 is pure.
Rocky: 24 is billboard. Okay? Cannot make anything a 24 pair, because 20 4K is very soft.
Jen Thryion: Okay? So you
Rocky: cannot do to any jewelry in 20 4K. So
Jen Thryion: the more pure it is, a softer. It is softer
Rocky: gets,
Jen Thryion: because even when you talk about a solid gold cheese, there's still elements in there, right?
It's not alloy. It's alloy in there all.
Rocky: No, there's alloy in there. Okay? You have to have alloy to make the charact that you want to make. Okay? So the pure goal is 24 credit. It's very soft. You cannot make with that,
Jen Thryion: you cannot.
Rocky: No. You have to add a lot into it.
Jen Thryion: [: Rocky: Either you make:Jen Thryion: Okay?
Rocky: 14. You can make 12.
You can make 10. Okay. You do nine ke,
Jen Thryion: but you can't. So
Rocky: now when you go low into the ke,
Jen Thryion: yes.
Rocky: More grassy. A lots
Jen Thryion: because A, the lu, 'cause it's
Rocky: light, its cold, is very little. The rest is a alloy. So alloy is cholesterol more than a gold.
Jen Thryion: Ah, that makes sense.
Rocky: Okay. So that's why. What they do is they dip it in Hamilton Plad.
So when you're looking at the chair, they look very nice.
Jen Thryion: Yes.
Rocky: The system one color.
Jen Thryion: Sure.
Rocky: Okay, so whatever underneath, you don't know what is underneath. It's just plating on the first. So once you start putting it on after a couple of months. Days, month or two months. And he takes shower every single day.
Yeah. The plating will gear off. Then you will find out what's underneath that.
Jen Thryion: So how do they apply Hamilton?
Rocky: It's plating qu liquid.
Jen Thryion: You just like dip it kind of thing. Dip. It's in liquid. And that's what I picture, like when you someone something you says, 'cause obviously I buy a lot of charms for my charm mark.
ind of costume jewelry. When [:Rocky: Yeah, you, you can say pressure doesn't matter.
Jen Thryion: Yeah. I
Rocky: mean, you can do plaing by hand.
Jen Thryion: You can,
Rocky: yeah, you can do plaing by hand or you can dip in a gold.
Jen Thryion: So it's just like di like that's what the difference is like, so obviously even if it is 14 carat gold plated, they're not bonding it to that space. So it's basically just like dip. You know what I mean? Yeah. And that's how I kind of describe it to my customers.
And that's when I always say 14, Kara Gold fill is the next best thing to solid gold. Is that true? That is true. Okay, so why do some people prefer solid gold? There's is there basically because there's only 5% you have that there's certain things you cannot make in gold fill. Correct. Like certain chains I buy in solid gold, I'll never get that same look full.
No. That depends
Rocky: on if, if they had the machine for it. That company might not be only working for 14 G Gold. They don't do gold fields.
Jen Thryion: Yeah.
Rocky: So they don't want to make for, they don't wanna make gold field. That's why it could be that. But any chain can be made. It
Jen Thryion: really ain't all can be made. Any
Rocky: chin can be.
There's no issue. You [:Jen Thryion: I was gonna say, that's the thing, diamond.
Rocky: You can do diamond card because if the gold is pounding on the top, right? Yes. People put diamond cut,
Jen Thryion: you're cutting into that base.
Rocky: Cutting into base metal. Yes. You taking off the gold. Underneath is a base metal.
Jen Thryion: Right?
Rocky: Okay. So diamond cut cannot be downhill. Gold flow. Yes. If somebody's selling you that, that's it.
Jen Thryion: Okay.
Rocky: It cannot be, that's not real. So there's no way of doing that. I mean, you can do it. It's taking the gold off
Jen Thryion: and longevity like you think gold fill comparable to solid gold? I mean, is it still obviously solid gold?
When I say solid? Okay. That's within, you know, I know you have alloys and depending on the carrots and everything, but solid gold does last, correct? You think?
Rocky: Or what? What do you say? Solid gold. Gold fill worked last forever.
Jen Thryion: Really? You think forever? The tin that
Rocky: you're writing? Yes. No, there was no plating on this.
There was no Hamilton plating.
Jen Thryion: Oh really? There's no pla. So then why do they do Hamilton on 14? Careful pulled Phil. Why do they do that?
Rocky: First of all, the quality. To cover the quality, that's one.
Jen Thryion: Okay. The
Rocky: second if is lower quality.
Jen Thryion: Yes.
carat gold. Sure. [:Jen Thryion: Mm-hmm.
Rocky: So then if you plate that to ham,
Jen Thryion: but even a 14 carat gold fill chain, no. You think you have changed in S Correct. You do, right? I do. I
Rocky: do have them, yeah. Yeah. With these companies, some companies. That only sell the Hamilton blade on. Okay. They don't give you a natural.
Jen Thryion: And is that why certain REIT made?
Its a carrot thing, but you know, some chains have like a lighter look gold and some have, you know what I mean? They're not all created equal. I feel like 14 carat gold fill.
Rocky: That depends on the alloy.
Jen Thryion: Okay,
Rocky: that depends on the alloy, but alloy you using? Are you using good company Alloy or We use cheap company Alloy.
Okay, so that's why you have color variations?
Jen Thryion: Yes, because I have, I have a couple chains I feel like are lighter and gold colored than others. You know what I mean? For the most part, they seem all consistent. But you have couple that seem like lighter in color.
Rocky: Could be. That could be, because that could be 12 car or 10 karat gold.
less purity, the more alloy, [:Rocky: Okay. In us it's brass. Brass.
So that's why it would become, whatever's made in us is brass.
Jen Thryion: Okay. Uh,
Rocky: what's made in Italy's silver basal layer.
Jen Thryion: Okay.
Rocky: So you have contents of silver also into the metal. Our,
Jen Thryion: so let's talk about gold fill and this rumor that 18 K gold fill does not exist.
Rocky: Okay? 18 karat gold fill technically does, it should not exist, but the big companies never made it.
Jen Thryion: Okay.
Rocky: Uh, there's a lot of fake ones out there.
Jen Thryion: Yes.
Rocky: So what is 18 karat? What is 14? What is 12?
Jen Thryion: Yes.
Rocky: How much percentage gold is inside. How much?
Jen Thryion: Yes. Okay.
Rocky: So if you take this night,
Jen Thryion: yes.
Rocky: You weigh this knife. If it's 10 grand.
Jen Thryion: Mm-hmm.
Rocky: 5% gold should be in that
Jen Thryion: Yes.
Rocky: Metal.
Jen Thryion: Okay. [:Rocky: 5% of gold from 10 10 grand is 0.5 grand.
Point five grand is the gold that should be inside Okay. Of 14 or 18.
Jen Thryion: So
Rocky: if it's 14 k, gold should divide by. 1.67. So if it's 0.5 divided by 1.67, that gives you 0.29 for your gold point. KK. We put a little bit more gold into it so it gives you a little bit more richer color.
Jen Thryion: Okay. 'cause that's my question, you know, because I'm not gonna lie, everyone saw you PJX and loves this two-tone one that I'm wearing now.
It's kind of like, what'd you call it? Like a diamond cut silver, right. With alternating gold fill. Yeah. So one of my girls in my membership looked up your website and she's like, well, but it says 18 K gold fill. Like I heard, always heard. That doesn't exist. And so I, I had to then ask you, right? I texted you.
Yeah, yeah, yeah. And you're like, and my question is, and maybe you just answered my question, but why even do 18 K Gold fill? Why don't you do 14 K
Rocky: then if I, if I do 14, then I have to do Hamilton planning on it.
Jen Thryion: Okay. [:Rocky: color would be lighter. Okay. So if I do 18, yeah. You can see the difference in the color.
Jen Thryion: Yes.
Rocky: Between silver and gold.
Jen Thryion: Yes.
Rocky: Okay. Otherwise you won't see the difference. Oh, okay. So get little bit intense color. We have to put a little bit more gold into the metal.
Jen Thryion: Mm-hmm.
Rocky: To get to that.
Jen Thryion: Do you try sometimes chains in different, like, did you try this in 14 K? And you're like, oh no, it's too light.
It's
Rocky: too light. You did, it is too light.
Jen Thryion: Okay.
Rocky: So we put a little bit extra gold. Just to bring that color in. Okay. Otherwise, you won't, you won't see the difference. Okay. Silver and Goldfield, you won't even see the difference then.
Jen Thryion: Really?
Rocky: Yeah. Little bit too light. If you take natural goldfield and then shine silver, it's very hard to tell the difference.
Jen Thryion: I bought, I, I met you in Denver life. I wanna say. I'd only been doing permanent jewelry for like six months. And you did tell me all about how people are selling 14 karat goldfield and this Y 12, Kara, and you went through this whole spiel and I just stood there like nodding my head. But also too, I was like, how do I know you're telling the truth?
your chains. I'm like, okay, [:I sold out it so fast. Well then I tried to apply for a little wholesale account on your website and it was like I couldn't find it. And then I think I just moved on. I gave up. So I'm like, you
Rocky: know, see, normal people do not know how to test.
Jen Thryion: Yes.
Rocky: So they go by your words. I totally understand that.
Jen Thryion: Yeah.
Rocky: I can say whatever I can promise you the world doesn't mean I'm gonna give you the world.
How would you know that? Only way you would really know the truth. Try that change for a while.
Jen Thryion: Uh, interrupt you one second. So what I tell my 'cause, you know, it is, it's such a hard break now to find who's lying and who's sad, especially when, um, new people to the industry especially are going into Etsy.
st 'em to soak it. Would you [:Like even on your own, not to say you'd go to a jeweler, but like say you just wanna test something on your own. It's very different. Yeah.
Rocky: Right. Because
Jen Thryion: I, I soak stuff in just chemicals together.
Rocky: No, there's no, it's very different. There. There are so many metal, so many different type metals out there.
Jen Thryion: Yeah,
Rocky: that rich like gold, but wouldn't, wouldn't it
Jen Thryion: discolor?
Rocky: Okay. Do you know wool's gold?
Jen Thryion: No. I dunno. Color.
Rocky: I write That's fool's girl. It looks like gold.
Jen Thryion: Okay. It's some
Rocky: metal. So, but there's no gold. It's gold clear
Jen Thryion: and it doesn't discolor.
Rocky: After a while they will.
Jen Thryion: Okay.
Rocky: But that would be very long time. It's, it's not a precious melon. So it's basically who you trust and then try it.
Jen Thryion: It's okay. Try it and like you said, wear it. But that's why I say like, oh, you could soak it. And that way it expedite the process because if
Rocky: you're wearing it, no soaking a nana thing.
Jen Thryion: No,
Rocky: after a while wearing it because, so ter so
Jen Thryion: sure.
Rocky: Okay. What if it's Platy? It's gonna turn.
Jen Thryion: That's what I'm saying.
Anything I sell
. You take a product and dip [:Jen Thryion: No, I don't do water. What I end up doing is like hydrogen oxide or rubbing alcohol and I'll like literally just let set it in there for days.
I, you can
Rocky: try it. My, in my work I, okay. I have no idea on that. Or you could get a testing. Where would you get testing you to go to? Have to go to jeweler for that. Okay. Uh, give it to jeweler and give the medal to him. Mm-hmm. And tell him that when he test this. Okay. And then he will give you testing report so that that's the only way to do that.
But otherwise, small people don not do that.
Jen Thryion: I know. Yeah. 90%. So I'm saying like, what at home way can we do it?
Rocky: 90% of people don't do it.
Jen Thryion: Right.
Rocky: Okay. It's all about trust. Yeah. This industry is all about trust. Okay. So who do you trust the most? Like I said, in change. If it turns brassy mm-hmm. After a while, whoever you're buying the chains from.
Jen Thryion: Yeah.
Rocky: He's not taking it
Jen Thryion: right.
Rocky: He's not giving you genuine block.
ke something is changing and [:Rocky: Yeah. So I mean now social media is very big.
Four of wasn't there,
Jen Thryion: right?
Rocky: So if you cheated one customer, you didn't care. Okay. She found that didn't care. There's other pools out there, so you make pull out the other person, you make other person. The social media is there.
Jen Thryion: Yeah. We have no secrets anymore.
Rocky: No, it's no secret. So some somebody post it about the company.
Yes. And then it will spread out.
Jen Thryion: Yeah. And I have to say again that same, I'm feel like the same market. 'cause that's when you showed me the gold and black ones you have as well. I remember purchasing it from you and I had a customer just come in the other week that was been wearing it for two years and it look gold, looks great.
I mean, like you said, I guess it's just. Proof is. Yeah. Yeah.
Rocky: Proof is the best thing. Is proof is fairly
Jen Thryion: right. Right.
Rocky: Okay. Looking at it after a couple months. Yeah. What does it look like? So, and then you don't need anything after. It's like the change. You've been reading it for a while. Mm-hmm. Okay. It looks the same.
Jen Thryion: Yeah.
Rocky: The day you bought it. So then obviously something is good. Yes. The way you not look the same.
So you have like speaking of [:Rocky: We have 70 more styles from a egg. Just mixed metal.
Just mixed metal. It's
Jen Thryion: insane.
Rocky: And then I have another project that I'm designing that's gonna be for par jewelry. Like
Jen Thryion: not chain. It's
Rocky: gonna be chain. Oh, okay.
Jen Thryion: It's gonna
Rocky: be chain based nugget, different type of chains. Totally different concept that you guys never see.
Jen Thryion: Different concept of a chain.
Rocky: Yeah, you never see.
So now that would come up. Probably, I would say couple of months. Really? So I'll tell you about it. Once I finalize everything, I have the contract with my As.
Jen Thryion: Yeah. He won't
Rocky: from the manufacturer. He
Jen Thryion: won't tell me yet. Okay. It's not signed. Yeah.
Rocky: So once the contract is signed, then I will, okay. I'll be more than happy
Jen Thryion: to tell.
That's cool. Well, thank you for like keeping like things fresh, you know what I'm saying? Like we all need our standard chains and I know we, we go to suppliers that all have, you know, paperclips and, you know, and there's, and literally this industry has evolved so much, even last year. The amount of chains and different things are being offered, you're even offering a lot, um, a, a different style of enamel, which is cool.
I just [:Rocky: Is that a fake enamel? Oh,
Jen Thryion: is it?
Rocky: How do you knows different between yellow enamel?
Jen Thryion: Yes. And
Rocky: a fake enamel.
Jen Thryion: Oh. What is it?
Rocky: If your enamel is chipping, okay, that's not enamel. What is it? Like paint? Like a puff paint. It's a paint. That's exactly what that is.
Jen Thryion: No way.
Rocky: Real enamel is? Mm-hmm. Is liquid chocolate. Liquid.
Jen Thryion: Yeah.
Rocky: Once your change is done, put it in the way. Baking you, like you bake your food.
Jen Thryion: Yeah.
Rocky: You have to put the chip. So once you do that, that enamel is there for life.
Jen Thryion: Okay. Well I'm glad you said that because just today at my shop I had someone had an enamel chain on their ankle and it killed me 'cause she just wanted it tightened.
But this chain looked terrible. Like it was like off, like half of the enamel was off of it. She didn't seem to care. That's not good. It's, it's one of those, I mean it's one of those, um, chains that we do get a lot that are plated over stainless. Those kinda enamel chains. And so it was definitely very discolored and I was like, oh, are you sure you want me to tighten this?
I have all these enamel gold [:Rocky: love enamel chains that are ectomy.
Jen Thryion: Yeah, yeah, yeah.
Rocky: I design, I have two, design a couple different colors as
Jen Thryion: well.
So actually speaking of that, being played over stainless and or stainless steel in general, what do you know about stainless steel?
Rocky: I don't work with stainless steel. Okay. So I deliver, I think China makes stainless steel. Yeah.
Jen Thryion: Okay. Okay.
Rocky: That's the only thing I know about it. So you're not, it normally do precious metal.
Jen Thryion: Okay.
Rocky: So I don't deliver steel.
Jen Thryion: So I mean, so if you don't know anything about it, maybe it's not worth asking. 'cause I feel like, you know, there's, there's also different ion plating and all this other stuff with stainless, whether or not it's actually like even both, they
Rocky: say that stainless steel holds a lot of good plating.
Jen Thryion: It does, it
Rocky: lasts.
Jen Thryion: Okay. That's
rongly. Okay. Gets bounded a [:Jen Thryion: Okay.
Rocky: Like strong bound?
Jen Thryion: Yes. When
Rocky: you dip it in gold, I'm not really sure
Jen Thryion: because when they say, when they say gold plated stainless steel.
So is that also, do you know if that's a real gold that's created on the stainless steel?
Rocky: Oh, that's very difficult. Okay. There's a, there's metal out there liquid out there that looks like a gold.
Jen Thryion: Yes.
Rocky: Okay. Basically not a boat, you just color this boat.
Jen Thryion: Well. Okay, so going back to 18, iCal fil, and this is why, this is why it's become this rumor two, I feel, 'cause A, it's rare.
You never really see it. BI think a lot of times when things are plated they say it's 18 car. Gold fil. Case in point, I just shoved Rocky. These bracelets I bought at the show, and I know they're not gold fill. I bought 'em because they're just. Fun. They're fun cheap bracelets. I, I do have a little section of plated stuff in my shop, and they're like these bracelets that have like an evil eye or like these other rhinestones and, and of course they're $9 a piece, so they're not 18 Ki Wolfville, but he had a huge banner that said 18 karat wolfville.
And it [:Rocky: Yeah. Only way you will know is testing the matter.
Jen Thryion: Yeah.
Rocky: That is really gold in there or not. So if it's gold inside, then you know the guy's not lying. So only way you can test. But,
Jen Thryion: but could, could there still be gold in it? But it's gold plate? No.
Rocky: If somebody's giving you something for Sochi
Jen Thryion: Yes.
Rocky: Obviously cannot be
Jen Thryion: at all
Rocky: gold or value. Gold value is there. Right. Sure. So if somebody's, if you know, the purity of the goal is at $3,400 an ounce.
Jen Thryion: Mm-hmm.
Rocky: Divide by 3,100 something per grant. If somebody's giving you for $50 and the goal is what value is a hundred, how can he give you that? Okay.
Somebody's selling is selling silver,
Jen Thryion: right?
Rocky: If he's selling you less than the. Value of the silver. Something is wrong.
Jen Thryion: Sure. But like even if he had say it wasn't gold fill, that's not 5%, but say he just who dipped it in some
Rocky: hole? No dipping is plated. I know,
Jen Thryion: that's what I'm
Rocky: saying. That's not gold fill.
Could that be plated? Yep. It could be plated, but then there has to put metal under heta. He cannot call it, he cannot call it gold fill. No, he
Thryion: cannot not call it [:Rocky: It does not go fill. That's ver meal. Right? It's not even ver meal. Ver meal word. Is ver meal supposed to be used Forver meal?
Jen Thryion: Yes.
Rocky: It's supposed to be five micron goal plating on top of that. And
Jen Thryion: that's what I've always understood too, because again, plating is not all created equal. Right. Yeah. Plating, there could be quote unquote crappy plating or there could be good plate. I mean, 'cause I bought plated charms for a long time for my charm bar that I, I feel like are very well plate.
They don't wear, they don't, they tarnish very fast and there's some plating. You put it two times in the water or wear it all day and go in the shower and it's tur.
Rocky: Yeah. Like I have a tease that I'm back from world planning on. I always sold that for my jewelry. So what is a micron? Okay. It's thickness of a bowl that goes on top to cylinder.
That's kind of micron. One micron is equal to 60 micro.
Jen Thryion: Okay.
Rocky: One micron is equal te with that one micron. Cool. Twist in micro.
Jen Thryion: Okay.
Rocky: When you do flash tip, flash tip means you take a piece, you drop it in the board and you take it right out.
Jen Thryion: Yes.
th of a second. Let's [:Jen Thryion: Okay.
Rocky: When we do flash, only very little holes or tapper.
Jen Thryion: Yes. So
Rocky: one, like I said, one micron is two 60. Micro flash is only giving you two micro.
Jen Thryion: Oh wow. Okay.
Rocky: Flash is only giving you two micro.
Jen Thryion: That's crazy.
Rocky: So if you dip it in twice, now you got four micro.
Jen Thryion: Oh, so really plating is like dipping again and again.
Rocky: Yes.
Jen Thryion: Ah.
Rocky: Now is See 'cause the machine. You take the product, you dip it in the gold, and then machine will tell you how long you need to leave it in there for.
How many micron to want go on one micron, two micron, three micron, four micron, five micron. If somebody that's five micron, five microns really equal to gold field,
Jen Thryion: is it? But it's just, it's done differently. It's
Rocky: spliting, right? But it's still 5% gold in there.
Jen Thryion: Ah. Okay. All
Rocky: three out. So 5% gold, right?
Jen Thryion: Yes.
Rocky: Okay.
So if somebody has five micron, five micron is very equal to gold. So
Jen Thryion: that's for, may it five, it by May. Yes. Yeah.
ve for May. You'll never, it [:Jen Thryion: and sometimes I can tell a difference with for May, the tone of, would that be true or not? Because I feel like Verma, like the tone of bold is richer.
Versus like a cheaper plate?
Rocky: No,
Jen Thryion: they a
Rocky: different type plate. They different three shades.
Jen Thryion: They do,
Rocky: yeah. They A solutions. So it's that Hamilton regular 40, 80, 12, 10.
Jen Thryion: Yeah. So
Rocky: there's so many different solutions.
Jen Thryion: Yes.
Rocky: Different companies have different colors.
Jen Thryion: Yes.
Rocky: So that's not a good, you just got depending on which company you buy.
Jen Thryion: Okay.
Yeah. But like you said, it is hard because even you speak about. If you wanna look for plated items, you're say, okay, I'm gonna look for remain thanks, that's the best. But someone could just say It's remain and you don't know. But like you know,
Rocky: you has everybody who. But
I was lady.
Jen Thryion: Yes,
Rocky: VAR means I my bra.
Jen Thryion: Okay.
ocky: We should not be using [:Jen Thryion: Yes. Yes.
Rocky: I mean, not vomit lady. Stop.
Jen Thryion: General. General
Rocky: you should not use, but if
Jen Thryion: you're gonna use Plated, not saying for her jewelry, but if you're gonna get a plated item, the best one it to get isme. Is that
Rocky: true?
Very prefer to fine. Very difficult to find. Find. It's fine. Micro would be very expensive. Like you know, if I take a small little chunk, let say comes sign for $10.
Jen Thryion: Yeah.
Rocky: Five micron. Real. Five micron, that beats my $47. Wow. Makes a huge difference in the price. People don't have the knowledge.
Jen Thryion: Right. They
Rocky: understand it and they don't say, okay,
Jen Thryion: is gold a different amount?
In India? In
Rocky: India, gold is higher.
Jen Thryion: It's higher,
Rocky: yeah.
Jen Thryion: Oh, 'cause of
Rocky: the duty. India has a duty on the gold. India doesn't mind gold.
Jen Thryion: So why are they such a big. How did that even happen with them creating and being such a big jewelry manufacturer in India? I
Rocky: think this is probably PIO.
Jen Thryion: Really? Yeah,
Rocky: Canada.
Jen Thryion: Yeah.
I
Rocky: mean there's other countries too that do nature. Sure.
Jen Thryion: Yeah.
Rocky: It's not just India.
Jen Thryion: Yeah.
Rocky: You know, [:Jen Thryion: Yeah. So,
Rocky: but think they have specialty.
Jen Thryion: Yes. You know,
Rocky: they do different double the setting. They do double jewelry. Yeah. You can do Pakistan. They have different double jewelry.
Just all artist.
Jen Thryion: Right.
Rocky: So I think it goes on from generations add on from donation generations.
Jen Thryion: So how often are you going, do you go to India to kind of like check on things and
Rocky: like do Yeah, I, every a few months.
Jen Thryion: Okay.
Rocky: I go there, I go to my factory.
Jen Thryion: I know you were talking like your life was just like you're constantly doing markets, right?
Or show is,
Rocky: but I enjoy a good minute. I,
Jen Thryion: yes,
Rocky: I like. I love the designing part.
Jen Thryion: Yeah.
Rocky: So I love it.
Jen Thryion: So are you always listening to your customers to kinda see what they, is that kind of like where your mind goes to with when what you design next? Like kind of listening to see what's self. My
Rocky: mind is always working 24 7.
I know,
Jen Thryion: right? I feel like
Rocky: it's like if I see something that people see something. Design. Yes. How can I create this into a design?
Jen Thryion: Yes. I
Rocky: mean, I, I might be [:Jen Thryion: I do the same. Yes, exactly.
Rocky: Okay. You know, I like that stars.
Jen Thryion: Yeah.
Rocky: How do I actually star a, that's the part I love this piece. I love this part of that.
Okay. I try.
Jen Thryion: So if someone wanted to purchase from you, how do they do it?
Rocky: I mean, they get call,
Jen Thryion: you
Rocky: know
Jen Thryion: what the calls you would get if you were like,
Rocky: oh, I get about every day, 60, 70 text messages.
Jen Thryion: Really?
Rocky: Every day. Okay. You
Jen Thryion: seem to handle 'em well because I text you and you seem to get back to me really fast.
Yeah. I'm like,
Rocky: I always have the phone in my hand. So my phone is my life.
Jen Thryion: Yes.
Rocky: So if I lose my phone, I lose my business.
Jen Thryion: Yeah.
Rocky: If you text me if I'm available,
Jen Thryion: yeah. I'm not
Rocky: busy with the customer, so otherwise I would expect that. Yeah.
Jen Thryion: Well, let's like going to, 'cause again, it's really interesting what I've learned about you with delis and then like your, your, like your business journey.
e. For someone who you know, [:Rocky: I mean, if they like the artwork. They can do that.
Jen Thryion: Mm-hmm.
Rocky: I mean, they definitely should do it, but there's nothing that you cannot do in the, in the world. So if you put your mind and soul into something, you know, there's nothing, you can always think that you can. I mean, you have to figure yourself. I will do. Okay. There's nothing I can do.
Jen Thryion: Yeah.
Rocky: Just keep saying that this, and I guarantee you, you achieve than,
Jen Thryion: I mean, did you ever have moments where you like, I don't know where you like.
Fearful or were you just kinda always that person that's like, I just want something to go for it?
Rocky: Oh, no. When I started my business, like I said, those two years I lost item month, I lost $40 million.
Jen Thryion: Wow,
Rocky: okay. A couple million dollars
Jen Thryion: in
Rocky::Jen Thryion: Lose
Rocky: a lot of money. Yeah.
Jen Thryion: Yeah. And I said
Rocky: to myself, I'm gonna do it.
I say, I'm not a loser. I'm gonna do it.
Jen Thryion: Right. Okay.
Rocky: I use the channels that I took.
Jen Thryion: Yeah.
. I didn't [:Jen Thryion: Yeah. So, but
Rocky: it's sometimes it's difficult.
Jen Thryion: Yeah. Right? Yeah. But
Rocky: if you work hard enough
Jen Thryion: mm-hmm.
Rocky: And you put your mind, hit something. Yeah,
Jen Thryion: they do. Yeah. Well, yeah. And don't you feel like you probably learned so many lessons from that failure?
None. Like
Rocky: you learn the lesson, right? Yeah. Yeah. Then you get out.
Jen Thryion: Yeah, exactly. Because you could, I mean, that's a lot of money. Some people would just fold it, be like, yep, I'm done. Like, you know what I mean? That looking different.
Rocky: I mean, you have to give some time. You cannot say, okay, I started about this moves and I gave month or two.
It didn't work. Okay, let me move on. No, give yourself a time.
Jen Thryion: Yes.
Rocky: You say to yourself, I'm gonna give one word.
Jen Thryion: Yep. Okay. Or
Rocky: I'm gonna give marriage to this. If it doesn't work, then I move. But you have to give some time
Jen Thryion: if that
Rocky: time is up.
Jen Thryion: Yeah. If they say,
Rocky: then you look at your business, I have no business now I'm making a little bit money.
something, so then you give. [:Jen Thryion: yeah.
Rocky: Okay. Let me start making money a little bit after that. And then you decided go into that.
Jen Thryion: I know. 'cause we sit here and you talk about a year, two years, three years. It sounds like such a long time. Time's gonna go by anyway, so whatcha gonna do with it?
You know what I mean? Yes, exactly. I mean, I can look back to starting this, just the permanent jewelry side of my, this is three years ago, and just how much is. What's happened in three years.
Rocky: Got a lot of profit margin.
Jen Thryion: When did you realize that permanent jewelry were like, people were coming to you for permanent jewelry chase, when you were like, oh, what's this permanent jewelry thing?
Like, did you know, or how did you find out about it? It,
Rocky: couple years ago?
Jen Thryion: Yeah.
Rocky: Somebody, uh, it was one of my first, uh, told me about it.
Jen Thryion: There
Rocky: was another customer, ELA Nicole from. She actually told me a lot about it.
Jen Thryion: Really?
Rocky: She told me about About Zappy. Regarding Zap? Yes. I no idea what Zap was. Yeah. She said, you zap?
machines and then I started [:Then I asked her about it. I said, okay, you know, my customer wants to know when has got this business, but they know how the machines are. Mm-hmm. Outfit to buy a from which one to buy. Then she gave me this and I gave badge ticket. So I thought it was something that would last for probably a year or so.
And that's, yes. Okay. And now speak.
Jen Thryion: Yeah. What do you think? Do you think it's here, here to stay?
Rocky: I'm,
Jen Thryion: yes.
Rocky: So I see trends,
Jen Thryion: I see
Rocky: three that comes and goes,
Jen Thryion: yeah, I see it. Yeah.
Rocky: Okay. So could be a trend.
Jen Thryion: Yeah.
Rocky: Okay. Maybe. Maybe that.
Jen Thryion: Yeah.
Rocky: So it's very hard to tell.
Jen Thryion: Yeah.
Rocky: You know, I mean, it didn't last for lifetime.
We don't know,
But then they like have this [:So why, do you know what I mean? It's kind of the same concept a little bit. No, I
Rocky: think it's gonna last for years and years. Yes. Yeah. It's not gonna be like, even if you buy the machine today
Jen Thryion: Yeah.
Rocky: And you say, you know what? It might, it might last one for another month or two, I might lose money. I don't think so.
Jen Thryion: No, no. I think
Rocky: you should invest money into it.
Jen Thryion: Right. And
Rocky: I don't think you gonna lose money.
Jen Thryion: Yeah. Yeah. I, I mean.
Rocky: He's definitely gonna be there for a while.
Jen Thryion: Oh yeah. For a
Rocky: couple years at least he's gonna be there. I, I don't think it's gonna go over.
Jen Thryion: Yeah,
Rocky: because he's, it's getting very big in Europe.
Jen Thryion: Yeah.
There are a lot of areas
Rocky: where it really has hit very, it just, oh yeah. It just got really big.
Jen Thryion: Yes. Yes.
Rocky: Europe is very London, Italy. Yep. It's getting big.
Jen Thryion: Yeah.
Rocky: People are buying machines there.
Jen Thryion: Yeah.
Rocky: So if it's spreading to the world, you can just imagine.
Jen Thryion: Yeah.
Rocky: It's none that,
Jen Thryion: Hey, busy entrepreneur. As you know, being a business owner, you have to wear all the hats.
a manager, marketer, graphic [:Canva templates monthly business. Expert monthly training, support group discount and first dibs on Goldie Link supplies and more. My intention is to create a beautiful community of permanent jewelers that wanna level up their businesses together while creating lasting friendships and having fun. This is what I wish existed when I started my business almost 10 years ago.
If you wanna know more, check it out@goldielinkssociety.com or at all the things permanent jewelry.com. I hope to see you there. So what do you feel has helped you build your businesses the most? Like, obviously, you're a person that. You like people, right? Yeah. Can I, can you say that? Yeah. And you build relationships.
Rocky: Yes, I am all about relationship.
Jen Thryion: Yeah.
Rocky: I'm not a person that [:Jen Thryion: Yeah.
Rocky: And take the money and that's it. Right. I like long-term relations
Jen Thryion: and I think it's funny you say it 'cause like yeah. You talk about your generation and you didn't grow up with the internet and like that's why, 'cause you know, your website does not.
Speak to what you offer. That's for sure. Like these, you see six chains, you're like, what? So it's not really online, but it's funny because I really relate to, in a lot of ways, like I, yes, I post on social media my Instagram, but I actually, I, that's why I voice memo. I'm a voice memo person. I am like, I love in person.
And that's why I like MNA joy so much because selling online, it doesn't feel, it's not the same. Like yes, I can make jewelry and I love that fact, but it's not the same interactions in transaction. As seeing a customer, whether it be a PJX versus flying my chains or a permanent jewelry customer and actually sitting there and chatting with them face by face, it's just different.
It's like in Rocky, it's like, I literally text you after PJX and you called me. Right? Like he doesn't text me back. He just calls me. I'm like, okay. I guess we're talking
nk, easier for me to talk. I [:Yes. Yes. I like to speak on the person.
Jen Thryion: Yeah, I hear you. You know,
Rocky: we can do FaceTime, we can do regular calls.
Jen Thryion: Yeah. Okay.
Rocky: I can explain you much better.
Jen Thryion: Yeah.
Rocky: Text doesn't explain that much.
Jen Thryion: So right. Now, speaking of that, where do people can, how can people see your jeans? Like, how can people see what you offer?
Rocky: I mean, they can text me.
Jen Thryion: Okay. You send pictures?
Rocky: Yeah. I'd be more than happy to send pictures. Okay. Of the jeans and, uh, they can work one, one to one with me.
Jen Thryion: Okay. Okay.
Rocky: I will help them.
Jen Thryion: Okay. I
Rocky: will guide them. Okay. I tell them which one they can make more money of. We chain, we are very exclusive. We change that selling the most.
'cause sometimes we only don't know which one we sell. I can guide you.
Jen Thryion: Yeah.
Rocky: If you buy this, you will make money or
Jen Thryion: I mean obviously you're seeing it if you have regulars of people that are like continuously buying a chain that's like their best sell. Yeah, yeah, exactly. I'm excited. I'm excited to see these new chains.
ple do wanna come see you in [:Rocky: Uh, next while we can send it to
Jen Thryion: Okay.
Rocky: California.
Jen Thryion: California. Okay.
Rocky: Okay. Then after that, do pass again.
Jen Thryion: Do you come back to Denver in the fall?
Rocky: Yes, I will be.
Jen Thryion: Okay.
Rocky: September will be, I think, the next show. Yeah. That's, that's bigger than this show. So I will be back.
Jen Thryion: Tucson, you always go to Tucson? I go to Tucson. So there's places you always go?
Rocky: Yeah.
Jen Thryion: PJ X. You would like to come again, right? Oh yeah. See a PJ X. Okay. Uh, Tucson. JCK. You're always at j. C. K and
Rocky: J. CK, I mean, uh, J, New York.
Jen Thryion: Okay. When's that
Rocky: J is twice a year. Twice
Jen Thryion: a year. Okay. Okay.
Rocky: You can Google for K is in next, next J are, so I do J. New York Big show. I do two song, I do JCK, I do Miami. KIS. Okay. That the national resource. So I can do all of them.
Jen Thryion: Right.
Rocky: But I do Denver, I do San Mateo, I do Pasadena, I do marble, Massachusetts.
Jen Thryion: Okay. To
Rocky: Chicago. [:Jen Thryion: You know what could be cool just putting this out there, even if you didn't put everything online, but if you did like live and show and just kind of like showed up and showed all your chains live,
Rocky: I would love to do that. Yeah. I'm looking for somebody who wants to do help me.
Jen Thryion: I know.
I'll.
Rocky: That is good business.
Jen Thryion: Yes, I know
Rocky: that. I personally don't have the time for it.
Jen Thryion: I hear you. I know. Okay. Uh, and I think a lot of people can relate out there. Doing it online is a to, it's a full-time plus thing. Yeah. It's like it's not. Yeah.
Rocky: But if somebody wants to do it with me, yeah. I'll be more than happy.
Who's out there? Let's do it.
Jen Thryion: New Yorker. Wait, you live in New
Rocky: York, right? I live, I doesn't have to be in New York.
Jen Thryion: Yeah.
Rocky: It doesn't have to be in New York. Social media doesn't have to be on New York.
Jen Thryion: Yeah,
Rocky: you can, you can live anywhere.
Jen Thryion: All cool. You heard it here. Alright. Anything you wanna leave until you said literally he was funny.
ve zero following. Yeah. You [:You do have a website, but there's not much on it. Yes. And then other than that, we can text you. You really wanna put your number out there for anyone? Just text you anyone,
Rocky: any I have no problem with it.
Jen Thryion: That would be cool. What if you had a text newsletter and you just had all the phone numbers and you just could spit out pictures and like that way you could do it that way?
Rocky: I, I do that with best hers.
Jen Thryion: Oh, yeah. Because I got your text this morning. Yeah, yeah,
Rocky: yeah, yeah. I, I do that if I. If I know that you are in Denver.
Jen Thryion: Yeah.
Rocky: So I, well, if I'm in Denver, I will text you. Okay. I will tell you that I'm in Denver. These are the dates I will meet. Mm-hmm.
Jen Thryion: But you sent me awesome pictures after PJX.
You sent me great pictures that I shared with my members and my membership, all these new chains. Yes. So like, that was cool. Like you had 'em all lined up on a wrist and that way you can kind of see my
Rocky: daughter helped me. Yes. With those.
Jen Thryion: Because honestly it's crazy. Like shows are great and it's so, I, I say that all day long.
well. I like to see it. But [:You know, just like anything. But yeah. I'm just putting that in your ear. Like you could start, you could start a text newsletter. Everyone could text you that's listening at once. Scan or text newsletter. Yeah. You can start a text newsletter. Yeah. And you can just send out pictures of chains. Yeah, we can do that.
You can do that. Hey, you heard it here? Um, well, anything you wanna end with, anything you want people to know about you, your business? The industry.
Rocky: I mean, I basically said everything.
Jen Thryion: Yeah.
Rocky: Uh, how I started, what I sell.
Jen Thryion: Yeah.
Rocky: What my passion is. I think the people get to know me mm-hmm. When they start working with me.
Jen Thryion: Yeah.
Rocky: Uh, it's not just the chains.
Jen Thryion: Yeah.
Rocky: They can, they can buy. They can design their own designs Also with me,
Jen Thryion: I know I didn't actually realize that until I started talking. I'm
anna four into jewelry, they [:You can create a smaller veins, small hearings. That's another way of selling the product, not just. So you can design a lot of things. If you have an idea and you wanna gimme a call and you wanna specify it, if I can do it, I will do it for you.
Jen Thryion: So do you literally hand draw your designs or do you have like a
Rocky: I do, but I don't, I don't do every single one myself personally.
Okay. I have my design rooms that we have for me.
Jen Thryion: So you just tell them what you're looking for and they come up with, basically,
Rocky: I will give them a rough sketch first. So I will say, okay, this is my rough sketch, and create something from this sketch.
Jen Thryion: Yes.
Rocky: So create me 10 more designs.
Jen Thryion: Yeah.
Rocky: From that sketch.
So they will do professional and more designs by sketch.
Jen Thryion: Love it.
Rocky: Then I show you that.
Jen Thryion: Yeah.
w what you like, then I will [:They want up to this level, up to the cab. It doesn't cost you any money.
Jen Thryion: Wow. That's not fine.
Rocky: Yeah. I don't charge you any money. Okay. This is your investment for you. Once you prove it, the cat, then you gimme the order. Okay? And when your order comes in, then you pay. So we don't take it advance either. I deliver, that's when I take money.
Okay? And my lead time in this first and niche from the designing to the finished product will be three weeks.
Jen Thryion: That's not bad at all.
Rocky: Yeah. Wow. So once that design is made, that cat, that die will be yours forever. That design is, works forever. When you, you order that two weeks, you have the delivery.
Jen Thryion: Okay.
I'm designing something like tomorrow.
Rocky: Yeah.
Jen Thryion: Yeah. That's amazing.
Rocky: Yeah. You, you will see how easy it is.
Jen Thryion: But see, it's funny, I've designed other things before, like even just displays and things I'm working on, and that's how, again, because I'm a face-to-face, I'll have, I, like, I'll send 'em a video of me explaining it.
That's what I, [:Rocky: I, don't you. You're drunk. Doesn't mean to be perfect.
Jen Thryion: Okay. I don't need it. It looks
Rocky: like I don't care. Just gimme anything. Just give you something to work with. Something to work with. Okay. Give me your, yeah. Gimme a thought.
I mean, you dream it.
Jen Thryion: Yes.
Rocky: Rocky will make,
Jen Thryion: oh my God. There's a tagline.
Rocky: Okay. There you go. I can't do that. Okay. But just explain your dream to me. Explain what your dream is. Okay. Once I understand your dream.
Jen Thryion: Yeah.
Rocky: I'll put it on the paper.
Jen Thryion: That's so cool. I
Rocky: put it in that design.
Jen Thryion: Oh my gosh. That's amazing.
'cause a lot of people too probably have ideas and they just don't know where to start. You know what I mean? It's like how do you get that made? So it's, it's
Rocky: very easy to really me, with me, it's very easy. Wow. If I cannot do it, I will tell you flat out, I cannot do in that design. I don't promise I cannot deliver.
Jen Thryion: And you Okay. Just 'cause this is in my mind. So you said obviously India, they, they do solids. Do you, if I wanted say a pendant or a charm make, can you make any gold fill or no. It's only
Rocky: I try.
Jen Thryion: Okay.
Rocky: Okay. Uh, I had the product. I tried making that.
Jen Thryion: Okay.
Rocky: [:I would've said yes to you. Yeah, just now. But I seen something that's not there that good. I can't promise that at the moment. Yeah. I need to go back to the drawing table. I need to figure this out. Where the mistake mistake is. Correct. That once that's corrected, then I get them. Cool. Yeah. So probably I will pick another couple of months.
Jen Thryion: Yeah.
Rocky: Uh, I'll figure it out.
Jen Thryion: Well, that's why I asked that because I noticed you do have a lot of like solid gold, like charms and pendants, whatever you wanna call 'em. But you don't have gold fill. Yeah. Like you don't have any gold fillers. You just have I do have it in like charms.
Rocky: Yeah. Charms and go fill.
I do have it. I do have it.
Jen Thryion: Okay.
Rocky: But I just noticed something that, that should not be there. Oh,
Jen Thryion: got it. Okay.
Rocky: Okay. So I realized it in the show.
Jen Thryion: Oh.
Rocky: So, but I need to go back and, and figure this out why that happened.
Jen Thryion: Ah,
Rocky: okay. Okay. To figure that out.
Jen Thryion: Sure.
Rocky: And then when the problem is solved
Jen Thryion: Sure. And
Rocky: then that can lead to the doctor.
Jen Thryion: Perfect.
Rocky: At the present time, I want to note of, I take it in any other metal.
Jen Thryion: Yeah. [:Well, first of all. Gold fill from what I understand, just because the way it's made, even if it were to be like this big, I don't know, bird, right, that's very detailed or whatever, isn't that hard to make in gold fill, isn't it almost impossible to make in gold fill with the way it's made? Right? So it'll almost have to be a flat right or something.
Rocky: You can't make it. It's impossible to make that. Okay.
Jen Thryion: Why?
Rocky: Because oil thing is bounding.
Jen Thryion: Yes.
Rocky: Anytime you're scrubbing it off, you're taking the hole off. So how good would you do per like that? It's impossible to do that. Or
Jen Thryion: even if something stones are set, isn't that pretty impossible to making sure? No.
Then you can do that. You can do that.
Rocky: That you can do
Jen Thryion: Okay.
Rocky: What you can do. Okay. Depends on the design to design. If it's a plain basil, okay, you can, and then they
Jen Thryion: set the stone after. Yeah, yeah, yeah, yeah. That makes sense. Yeah. Yeah. Anyway,
Rocky: so depend on design. I mean, it's hard to answer that.
Jen Thryion: Yes.
Rocky: Okay. And just [:Jen Thryion: Right. Okay.
Rocky: Otherwise, otherwise it's very ants.
Jen Thryion: But even if you, like said you saw something large like that, you know, you get these big charms in it's sculpt for $9 charm, like, oh no, no. That there's no way. I mean like there's, there's no way. So it's just like over time
Rocky: the metal loan has to be more money.
Jen Thryion: Yes.
Rocky: How? How can you get it for $9?
Jen Thryion: Right. Alright, we can talk all day, but anything else that you wanna say before we say goodbye? We'll put it, do you wanna say your phone number? Sure. Okay.
Rocky: If somebody, I feel
Jen Thryion: weird about it. I'm like, do you really wanna stay phone
Rocky: here? If somebody wants to text me, they can text me at 9 1 7 6 8 3 8 9 2 6.
Jen Thryion: Wanna see all these amazing two-tone? Maybe by the time this goes live, I don't know. Maybe you'll have the new ones. Uh, will you or no. Ready to
Rocky: roll out? No, it's gonna be a couple weeks.
Jen Thryion: Okay.
Rocky: The new stuff will be in for a couple weeks because I have a big order going on, so they're working on that. The new two tone small chains that's gonna burn production probably next week.
And then the new idea, I will work with it, but at the product I think will come probably a couple of weeks later if I was there four weeks.
Jen Thryion: All right. Let's look forward to. Well, thanks for your time.
Rocky: [:Jen Thryion: Alright, bye bye. Well, how do you feel? I hope you found value in today's episode and you walkaway feeling inspired.
I would love to hear from you. Let's link up. You can find me on Instagram at Goldie Link Society. You can find out more about our permanent jewelry membership@goldylinksociety.com. Our handmade permanent jewelry, supplies of connectors, chain, and more@goldielinksupplies.com. Okay, I will see you next time.
Have a golden day.
