052: Sparks + Search Engines: SEO Tips for Permanent Jewelers

Jen Thyrion: [: 00:00:00

I have a passion to empower fellow business spades. This podcast is made to equip you with everything you need to succeed from actionable marketing steps to digging deep on your mindset. I know firsthand the heart hard work, and let's be real at times of struggle that makes up this amazing journey. You wanna know what has enabled me to shine the brightest coaching plus community here at Goldie Links.

to the Goldie Links podcast.[: 00:01:00

Hey there. Did you know that we offer handmade permanent jewelry supplies? Go to goldie link supplies.com to view our beautiful chains, connectors, Bengals, and more, including our non-permanent stretchy bracelets that are available to you for wholesale. Everything is created by a tribe of mama makers.

What is a mama maker? Stay-at-home moms that create on their own time between raising their children, serving as a self-care creative outlet, and supporting their families. Your items come with signage on how these supplies are made, along with Gemstone property info, as each gemstone has a special meaning.

If you wanna level up your business with handmade. Supplies not made by a machine, but made by hand with love. Then check it out@goldielinksupplies.com. Now onto the show if you want your business to get found on Google. This is the episode to listen to. We are here with Ashley Slater talking all about.

to launch a course specific [: 00:02:00

Ashley who is launching a course, it might already be launched by the time you listen to this, all about, again, SEO for permanent jewelers. Of course, it's free within our permanent jewelry membership, Goldie Link Society, or you can purchase it all on its own. Okay, let's take it away with Ashley. We are at the airport coming back from PGX.

I know. I feel like I have to like lean into the mic so. Can you hear us? If you can hear the background noise. We're literally at the airport. If you are listening to this and went to PJX, you probably know because there's been so many flights delayed.

Ashleigh Slater: Yes. Wait,

Jen Thyrion: so the airport's insane and Ashley's been tornado watching because she's got a tornado flying through Missouri probably as we speak.

rnado watching as we talk as [: 00:03:00

She's going back to Missouri. I'm going back to Denver. But if you were went to PGX, you most likely met Ashley. 'cause she was like. Helping me big time in my space and answering all the questions, giving all the good vibes. But really what we wanna talk about today is actually SEO. It actually takes us back to the first pj.

Yes, and I'll let you introduce yourself. First of all, Ashley's been on the podcast. It was a long time ago. It was actually over a year ago at this point, but it went back to the first PJX. So a little history real quick, like 60 seconds of me and Ashley. We knew each other in Vegas. We became friends when we both lived in Vegas.

And we stayed friends. When I moved to Colorado, she moved to Missouri when I told her that I wanna start permanent jewelry, and I had this thought of helping other women develop a business because I had the business experience prior. She was like, yep, I wanna be your first one. I'm, I'm down. Let's do it.

nt to Missouri, probably the [: 00:04:00

So what happened with the SEO class?

Ashleigh Slater: Yeah, it was actually a class by, his name's Steve. He is, that does SEO for Sunstone. So when I took his class, I really didn't know much about SEO at all. I knew what it was, but I didn't, when I was in the class, my eyes just kind of like got big and I was like, whoa, this is so cool.

Like I didn't realize that so much. Went into it. And it kind of lit me up. And so Jen and I just started talking and as you guys probably know, she's not very technical. And so I love that kind of stuff. So I was like, Hey, like let's do this. And she let me basically start doing SEO for Goldie Links, and that's where it started.

So I've been doing it. I don't, is that. Does that make it

Jen Thyrion: Two years? Two, two years? They'll be like, really? Yeah, because like, I've been doing it now. That was the first week of June, so Yes. Like two years. And then I rem I remember specifically like you just getting so excited. I mean, I was interested too, I thought like, wow, this is powerful.

Yeah. I should know about [: 00:05:00

And so it's like it, you know, if something, it lights me up and I'm like willing to spend the time and energy to figure it out, that's, you know, that's most likely for me, it's creating something like with jewelry or with my hands when it comes to tech stuff. Cool. I know it's necessary. I think it's super interesting, but not for me.

Ashleigh Slater: Yeah,

Jen Thyrion: for sure. I want someone else to do it. So we, I remember sitting down to a dinner, like after that class. And you were like, well, would you let me do this for gold? Yeah. I'm like,

Ashleigh Slater: yeah, I like, I needed to practice somewhere. I'm like, I have to like do this, but I'm like, how do I like practice? And she, yeah, like, let's do it.

Jen Thyrion: Yeah. So the last two years, like it's really been, you know, she's obviously grown her like obviously you were Goldie Links franchise until we stopped that about a year ago and then obviously continued on with White Willow Willow, it's called White Willow now, her permanent jewelry company, which he still does right.

and it's been helpful 'cause [: 00:06:00

Ashleigh Slater: have four different SEO accounts and my passion is like small business SEO.

Like I like to help small businesses who can't afford these SEO agencies that charge $200 an hour, so mm-hmm. When I realized that I could help small businesses, that also lit me up. So I have four different clients from med spas to, I even did a racing company. Race cars to jewelry. So, um, I've kind of been schooled in a lot of different SEO businesses or different businesses using SEO and got a lot of experience that way.

Jen Thyrion: Yeah. And it's been cool. 'cause even the membership, when people have questions, it kind of like, you know, those questions enable you to like go find the answer. Yeah. If you were like, kind of question mark, you know. Mm-hmm. So through doing, again, the SEO for Goldie Links, and you have developed a course, because this is the thing, again, being part of the membership too, realizing how many people need, again, help with that.

e, experts in web design and [: 00:07:00

Yeah. So I

Ashleigh Slater: wanted to start the course, um, because I noticed in the Gold League Society membership group that a lot of people are asking questions and SEO can be really overwhelming. So I thought that I had an opportunity to create a course. So the subtitle of my course is SEO Without the Overwhelm. So basically it's just a course with simple steps to just get SEO started.

If you don't know where to start. Start. Um, I have stuff from website to Google business profile to even social media because I know a lot of us Permit Jewelers don't have websites, so that's the first course and I already have a couple courses planned after that, so I just wanted a way to help the community that just simplified SEO.

ctly what people need to put [: 00:08:00

Yeah. Or like even for like jewelry and you know, also for websites like if you're, especially of course, local, it's huge because. We are localized businesses. I mean, SE o's huge for anything, even if I were to sell, obviously like handmade jewelry worldwide, but because people are like literally Googling like permanent jewelry, like how are they finding you, um, if they don't already know you.

So what would you say, like just number one. Number one thing you need out of anything. If you were to tell someone they need to do today,

Ashleigh Slater: get a Google Business profile for sure. A lot of people think that they don't need one if they don't have a website, and that's not true. You can link your social medias there, but I mean, everyone is searching in Google permanent jewelry near me.

Your social medias will show up in those Google searches. But if you have a good business, Google profile with photos, images, location is even better. If you have an in-home studio getting your address on there, you're gonna pop up in, in Google and, and around me there's about 16 permanent jewelers. And I'll say I am the only one with a Google business profile.

p quick and. Getting reviews [: 00:09:00

Jen Thyrion: Okay. So for people too though, that think, because I think like your thought goes right to if you're mobile. Mm-hmm. You don't have a location, you're like. People are, they're gonna ask for hours on it. Yeah. And they don't need one. Mm-hmm. Because, so what would you say to that?

Ashleigh Slater: Yeah, you can do like a broad location.

I actually have an in-home studio. I don't have my address on Google. It's something I've thought about, but it would be my home address. So I have my booking link on my profile, so I don't necessarily have hours, but there's a link to my Calendly where people can go to book. It's got images so people can see, you know, I do have Goldie Link supply, so I have all my handmades.

Stuff on those images and my social media is linked. Mm-hmm. So you don't need to have a location, you don't need to have set hours. It's basically, think of it as another social media. You can have updates on there. So there's a spot for updates. You can have event templates making event in Canva, poster your event.

So I truly look as my Google BI profile as

Jen Thyrion: [: 00:10:00

Yep. And honestly I thought we were gonna get a massage. We did not end up getting one, so sadly, dang it. So same. I'm going on Google. Yeah. Right. So what is it, all the factors, obviously you just said, but what makes you rank higher if someone put permanent jewelry? San Antonio. Yeah, like what makes you pop up?

Ashleigh Slater: So that's why I think reviews are very important too. Obviously it's the way that you're listing it, so mine's like white will of permanent jewelry, ear, pieing, Joplin, Missouri. But it's the way, the way you're adding keywords in there, having those updates on your Google business profile and reviews.

Reviews are huge. When you're getting reviews, you want people to be like, I had the best permanent jewelry experience, and you putting those keywords in the reviews, and if your customers aren't doing it, when you respond to your customers, put those keywords in your responses on Google and your images. I have a section in the course too on how to upload your images.

arches, all of that. So just [: 00:11:00

Jen Thyrion: That's a good idea. So actually now you said that because you actually do mine, so I don't know. Yeah, so 'cause of mine, I'm called Goldie Links.

Yeah, but is it, is it Goldie Links? Am I just classified under something or is it, do you have it as Goldie Link's Permanent jewelry? Yeah, we'll talk about that.

Ashleigh Slater: Oh, okay. Because you're Goldie Link's boutique. Because boutique, you have mortar now. Mortar, yeah. So it, you know, if you wanna be found more for permanent jewelry, that's.

Something that, yeah. Oh, okay. Well I Goldie links because there's also like, that's a good point too. There's also jewelry. The Jewel permanent jewelry isn't something that you can classify yourself as on right? Yet. Yes. It's boutique, it's jewelry store, it's jeweler, it's hand crafter. Um, so you wanna make sure you have that in your business name, title, but you can have your services listed.

So you can add stuff in your services, like, you know, experiences piercing, stuff like that. And Google will see your services as well.

Jen Thyrion: Yeah. 'cause those are like.

Ashleigh Slater: A

t even the line, like an hd, [: 00:12:00

Like second header? Yeah. Like even like on your Instagram, like on Goldie Links, but then you have that thing underneath your title. Yeah. Title, yeah. Okay. So actually the next thing I wanna say, if you were to find something on Instagram, because actually that's how I found Kristen who does helps with social media and uh, is my, our photographer literally crazy enough.

So she's from Austin. She was moving to Castle Rock and we probably told this story when she was on the podcast, but she literally was moving. Yes. She was in her U-Haul, is what I'm trying to say. She was literally moving and she said the day before, she had just changed that title on her Instagram to say Castle Rock Photographer.

Mm-hmm. Yes. And that's legit how I found her. Because actually Google, for me, it's funny, certain things, I think if it's a business we probably naturally, like you think of certain things like permanent jewelry, I probably would go to Google. Mm-hmm. But photographer, I think because it's so visual and it's all photos.

Yeah. I thought to go to Instagram, so,

Ashleigh Slater: but even if you were to have gone through Google, that title name is what's. Instagram will search. Mm-hmm. But your bio and your Instagram, Google actually uses your bio. Yeah. So your Instagram will pop up in Google if you have those keywords in your Instagram bio.

Jen Thyrion: [: 00:13:00

Ashleigh Slater: Even in your bio. Yeah. Google searches the bio. Instagram uses the title,

Jen Thyrion: I think number one, to have, because again, printed jewelry is. Like no one can get per majority if you're, you're in Florida and they're in New York, right? Mm-hmm. So having your location, location, wouldn't you be say, is like the number one

Ashleigh Slater: in Instagram and it's even better in Instagram?

Yes. Yeah, for sure. And I have mine twice. I have mine in my title and in my bio because like I said, title is Instagram, where that's, that's where they're searching bio is Google. So I have mine in both locations.

Jen Thyrion: Okay. And then would you say, because I have to, I have to share this, 'cause obviously Google profile number one, we obviously, probably most of us, I mean, it would be crazy if none of us had social media.

I'm so I'm assuming you have a social media. Yeah. It's just a matter of fine tuning that. Mm-hmm. Right. To like be more searchable. But a website that's always like, I would, I would say to bet maybe like 50% of maybe people right now listening have a website. Yeah. Or you know, and so even again, to bring back the membership because I have the experience of people actually, um, launching websites.

p and they've gotten so much [: 00:14:00

Ashleigh Slater: so websites are big if you can, you don't have to, people think you have to sell products to have a website and you don't blog posts.

You can post like q and a questions like, what do they call it? Facts and F FAQs, F FAQs. Um, FAQ section. It's been along a few days. Guys, there's in the course too. I'm not gonna give you all my secrets, but I'm just thinking. In the course, there's a section on like how you can ask the public or use tools to find out what people are actually searching for.

I take those questions that people are searching for. You know, the most common ones going to be permanent jewelry near me, but there could be some like metal quality, one quality. Okay? So then you take that res. How does parties work Exactly. Like what you know? Yeah. What does the process look like? Mm-hmm.

Like so you take those FAQ questions that people have and you make a blog post using those exact keywords that people are searching for this for G PT

Jen Thyrion: becomes a really helpful guy. Yes. You can literally put in chat G pt. Mm-hmm. Like, Hey, I need a series of blog post id. Yes. For my permanent jewelry business.

Yeah. Go. You

ouple places you can look on [: 00:15:00

Those, and then have a map. Your location is on there. Have a little about me. People love to hear stories about the person behind the jewelry. So often people aren't showing their faces on social media. They're not tell. People wanna know who you are. Yes. Have a section about you so that pay that enough.

Yeah. So people can resonate with you. Yes. And you're your brand, so that's huge. So your website can be so useful. So for so many different things, even if you're not selling product.

Jen Thyrion: I know. And honestly, I think we're just like, especially if you've been scammed on online, you're more like wary of this.

Mm-hmm. I think too, if you go to a website and it's almost like. I don't wanna say too curated, but it say it has a bunch of like beautiful photos, but mm-hmm. You know, faces, right? Like there's no about, it's not showing your face, it's not showing anything in action. They're gonna think this isn't real.

in, like it just feels fake. [: 00:16:00

So it's so important for them to know who they're gonna see. Mm-hmm. You know? Yeah. It's a comfort thing. Hey, busy entrepreneur. As you know, being a business owner, you have to wear all the hats. You're a social media manager, marketer, graphic designer, accountant, photographer, videographer, web designer, business code scheduler, and the list goes on.

I know how overwhelming it can be, and this is why I created the Goldie Link Society. It's our monthly permanent jewelry membership. We have a weekly call to talk about all the things, but not only that, including monthly photography and video to use for your social media and marketing. Canva templates monthly business.

Expert monthly training, support group discount and first dibs on Goldie Link supplies and more. My intention is to create a beautiful community of permanent jewelers that wanna level up their businesses together by creating lasting friendships and having fun. This is what I wish existed when I started my business almost 10 years ago.

ou wanna know more, check it [: 00:17:00

Yes. Like what you do. Yeah. Big time.

Ashleigh Slater: Yeah. So if you wanna focus on parties like list. Make some packages, package deals and list it out. 'cause you're gonna get those questions from people anyway. So have like, you know, a requirement of 10 people, you know, use keywords like crazy, like in there, like permanent jewelry party package.

You, you also don't want it to be like, again, fake, right? Like, so you gotta, what do I always say? I have a slogan. Um, fluff Don't, don't stuff.

Jen Thyrion: Fluff don't stuff. Yeah. So you

Ashleigh Slater: don't wanna. Stuff it with keywords. And again, in the course I go over how to find those long tail keywords, which are much easier to rank for.

o onto your website. They're [: 00:18:00

Oh, cool. Here's some party packages. DM me with questions, email, newsletter, stuff like that. And like the ways for them to reach out to you, but make it easy for your customers to see and understand. Google likes easy websites that are easy to read, easy to see, not overwhelming because it also probably comes across to Google as not scam.

Exactly. Right? Yeah, because if you have, if you spammy, I should say, yeah. If you stuff keywords, if you stuff a ton of photos, if it looks messy, it's gonna. Slow down your speed time too. And it does look fake to Google sometimes if you're overdoing it or you have too much going on. Mm-hmm. So make it clean, make it simple.

Make it super user friendly.

Jen Thyrion: Straight to the point. It's like we're all in all, we're in a society where it's like we want, I instant gratification. We're like, okay, make it Amazon easy. Right? Yeah. So, you know, if someone goes to your website, I always say a confused customer doesn't buy. Yes. Like if they go to a site and it's all over the board and run on sentences and they're not even sure like how this works.

Like make it really easy. And like boom, boom, boom. Okay. I see her face. It's pretty Okay. I like what she has to say. I know what I'm getting myself into. Yeah, it's very clear. Okay, cool. Like I'm done. Like, boom. So

Ashleigh Slater: [: 00:19:00

Um, Jen was getting people from 30 minutes north of her because. She popped up one time in that town and people were driving down to her because she had it on the schedule. Right. So have your pop-up schedule on there listed with a boutique name. 'cause even people searching that boutique name, guess what,

Jen Thyrion: you're popping up on Google now too.

That's so true. I forgot about that. I know. I went to a place I never go, it was pretty north. It was north of Denver, which I never really went in that direction. And I had one show there. Mm-hmm. And we had the location and while I was getting more searches with that, with, with that location, yes.

Ashleigh Slater: People

Jen Thyrion: were finding her.

Ashleigh Slater: 30 minutes north. That's crazy. Yeah. I forgot about that. Popup schedule for sure is great to have on there.

Jen Thyrion: Yeah, and don't underestimate it because honestly there were times, 'cause I would focus on social media so much, I'd sometimes forget about my website to be honest. And I would update my schedule for popups every month.

, it's still my website. So, [: 00:20:00

Like Google profile and your website. Isn't it important just to kind of like keep up to date? Yeah, yeah,

Ashleigh Slater: yeah, for sure. Update it with, keep it refreshed. And same with like blog posts too. You'll have a still blog post. Go in, add a new link, a back link to something, go in, change the title, name, um, refresh those pages.

You don't have to make big changes, but go in at if you, you know, if you have a. FAQ section. Add another question in that you're seeing. Right? Um, just keep it refreshed and Google will recall it. So you want to keep your website, your Google bus profile, fresh. Add some updates on there. If you're closed for Memorial Day, add that in your Google Business profile add.

Jen Thyrion: So I think a lot of times Corona jewelry mm-hmm. People would just create it and And move on. And move on. Yeah. Yeah. They'd be like. Oh, there's my bot section, there's my package, my prices maybe. Okay, cool. I'm done. Mm-hmm. But that's why even keeping your popup schedule monthly, at least you're editing that every month.

personally too, doing brick [: 00:21:00

Like what lights you up?

Ashleigh Slater: I know. I've always done like corporate jobs and they've always been pretty technical. But like, honestly, what, like I said earlier, what gets me excited about it is being able to help small businesses who can't afford the big ticket number that comes with it. SEO can be very confusing.

Mm-hmm. And very overwhelming. So I like that I can simplify it and help these small businesses grow. So that's honestly what lights me up about it. And like, I just, it's fun for me it to learn something new, like I'm the type of person that. I always have to be doing something. So it's, it's

Jen Thyrion: just been fun to learn something new.

Yeah. What I wanna say too, because it is one thing, like, okay, if you were to look into it, we tell you. And even these little things you can tell someone to implement today. Right. And those are gonna be all helpful.

Ashleigh Slater: Yeah.

Jen Thyrion: But also that's why it's helpful to have like someone maybe help you out in this way or someone to look to because it seems like it's constantly changing.

yeah, yeah. Like even, even [: 00:22:00

Ashleigh Slater: yeah.

I'll update the course whenever, 'cause Google does come up with changes all the time. So as that happens, the course will be updated. And with the course too, I have a video, like it's not just PDFs, you know that I do have obviously PDF downloadables, but I've got a video walkthrough guides too, which I find extremely helpful.

So you can kind of walk through the steps with me. And of course I'm always available for questions. Yeah. So any questions that you come across. So, yeah, the, the course will be continuously updated. As you know, Google comes out with new ways to index pages and an email will get sent out when that happens.

And you know, like I said, I'm always able for questions, the video guides walk through, so, okay.

Jen Thyrion: Yeah, the only thing I would touch on that while you're talking, I'm like, yeah, I want people to know it's not just like PDFs you just read through and you want to like literally stab your eyes out. Like, you know, because that's how I would be with the course.

most of you, I am assuming I [: 00:23:00

You probably know this. Even just having a price list and people still have to get explained mm-hmm. How things work with permanent brewery. Yeah. So it is, it is PDFs and things you need to know, but alongside. Side video.

Ashleigh Slater: And, and with that too, like I try to make the PDF downloadables very easy to read. So certain things are bolded and italicized.

Like I had my sisters look at it too. And is this too wordy? Like I tried, I make the course as simple as possible to read and understand towards. Again, the subtitle is SEO, without the overwhelm, I don't want you. To feel overwhelmed. I want it to be easy. Yes. So that's the whole goal of this course is to implement SEO

Jen Thyrion: and make it easy.

ause there is like a million [: 00:24:00

So, yeah, at this point, I think what I learned too, it's like, okay, it's not a me problem. I just need to look for things that I feel I can implement and I'm not gonna feel bad about. Yeah. You know what I mean? Yeah. I need these bite-sized things, these, these little tasks. Like, okay, this is exactly this little thing in my business.

I wanna improve. Not this whole crazy course that covers literally every aspect of business. 'cause that's way too overwhelming. Exactly.

Ashleigh Slater: So. And that's why I'm breaking down the courses too. Like this first one is just the first steps of SEO to kind of get you started and you can absolutely end with this course and not implement more if you wanted to.

Mm-hmm. But there'll be more courses later on that go into Google Analytics and Google Console. If you wanna take it a step further, all of those will be simplified as well. But this course is just kind of the beginning and that maybe that's all you do and that's okay. Yeah. But it's it, I broke it up into those bite-sized pieces, so it's not overwhelming.

onsistency thing. SEO is not [: 00:25:00

It's true. Right. Is like setting up the things. But really after going back in there and continuously doing the things in order to keep, 'cause if they take this course and they do it once and they're like, oh my God, I'm not really

Ashleigh Slater: getting

Jen Thyrion: found. Yeah. You know? So like, what is it, what do you suggest when it comes to consistency of SEO?

Yeah.

Ashleigh Slater: Like, and, and that'll be in the course too, but a lot of it is like, again, updating your, um, popup schedule. Updating your Google business profile with events that you're doing, responding to those customer reviews. Mm-hmm. I mean, I work on SEO literally every single day for my clients and myself. So it, I mean, it is a lot of work, but hopefully this course just makes it easier for you to do and it, you could, something easily, you could just implement in the morning with your cup of coffee or.

Whenever you do your work and, and it not be overwhelming, but it is something that you do have to keep up with. It's not a one and done thing.

Jen Thyrion: Yeah. I was gonna say like, you know, as we talk about most things, like every aspect, we just had a meeting today talking about specific roles we were trying to hammer out and get systems in place because if you have a long list, but we're like, this is why it's so overwhelming we're not putting in our schedule and saying like, we need to do this every week.

are so key. Yes. So I think [: 00:26:00

Ashleigh Slater: say 20 minutes.

Once a month, maybe 20 minutes once. Oh, that's great. Well, I mean, well I mean like once a month to update like your monthly stuff. Yeah, yeah. Like, you know, and then maybe like, yeah, 15 minutes a week. You know, I get emails when I get customer reviews, so I try to respond to those day of, but even if you wanted to respond to those like twice a week, you could do that too, but, mm-hmm.

I mean, really realistically, carve out 15 minutes a week and you'll be fine. Yeah. That's awesome.

Jen Thyrion: Yep. Alright. Anything you wanna end with? With SEO anyone think you want them to know anything? You want the people to know? And really the, the cost of this course is like literally the, it's less than probably what you charge for your, a permanent bracelet.

Yeah. So, yeah. Yeah,

Ashleigh Slater: it is. And, and you, you'll get that continuous help from me too and, you know, you can dm me, email me whenever after you get the course and I'm here to help. But I just think again, like start small, it's not overwhelming. Start get your go go business profile up and, yeah, yeah, yeah.

: Last note, I wanna say our [: 00:27:00

Yeah. That is our stand today at the airport. On the ground. We'll post pictures, so we had no seats. So yes, look for the picture on Instagram to as proof. Um, anyway, it's been fun. Been fun little. I think this is the most fun I've had at the airport, probably. I think so too. I agree. Yeah. Yeah. It's been fun.

Yeah, I learned something too. Alright, um, where can we find everything?

Ashleigh Slater: Yes. So, so you can find me on my Instagram at SEO Do Slater. Um, my course is also going to be at all the things permanent jewelry.com. It's actually free for Goldie Link Society members, um, which is amazing. And, um, my website is linked in my Instagram bio.

And again, at all the thanks for mitchell.com. Awesome. It's been fun. Yay.

Jen Thyrion: Bye bye.

can find me on Instagram at [: 00:28:00

Okay, I will see you next time. Have a golden day.