036: From Spray Tans to Sparkles: How Tenley Built a Thriving Business While Juggling It All

Jen Thyrion: Hey there, I'm Jen Thryrion and I'm so glad you're here. I'm a former nine to fiver that dove into entrepreneurship eight years ago with zero business experience. I'm a wife, mama of two young girls, boutique owner, jewelry designer, and now the proud owner and coach leading GoldieLinks Permanent Jewelry.

I have a passion to empower fellow business space. This podcast is made to equip you with everything you need to succeed from actionable marketing steps to digging deep on your mindset. I know firsthand the heart, hard work, and let's be real. Time is a struggle that makes up this amazing journey. You want to know what has enabled me to shine the brightest coaching plus community here at Goldie links.

We share openly educate and lift each other up, expect to get links with fellow PJ owners that will do just that sprinkled with plenty of fun along the way. Competition isn't old school thought and connection is the way get ready to feel inspired. Welcome to the Goldie links podcast.

Hey there, it's me, Did you know that we offer handmade permanent jewelry supplies? Go to GoldieLinkSupplies. com to view our beautiful chains, connectors, bangles, and more, including our non permanent stretchy bracelets that are available to you for wholesale. Everything is created by our tribe of mama makers.

What is a mama maker? Stay at home moms that create on their own time between raising their children, serving as a self care creative outlet and supporting their families. Your items come with signage on how these supplies are made along with gemstone property info as each gemstone has a special meaning.

If you want to level up your business with handmade supplies, not made by a machine, but made by hand with love, then check it out at goldilynxsupplies. com. Now onto the show. This is why I love community over competition. I'm sitting down with Tenly from Spray, located right here in Castle Rock. Tenly offers permanent jewelry as well as piercing, hair tinsel, and of course, spray tan.

We connected over social media, and I've been present as a vendor at her grand opening with my Charm Bar, and she was at my recent event with piercing and hair tinsel. This girl, this girl is just a badass. I don't know how else to say it. She does it all and makes it look easy. She's a smart, smart businesswoman, one to watch, and I'm so glad to know her.

Stay tuned to fall in love with Tenley. I'm so excited to be here with Tenley today from Spray. We're actually sitting here physically together if you can't see us because we're both here in Colorado, actually in Casa Roque, both of us. So Tenley, if you should share about yourself and

yeah. Okay. I'm Tenley.

As you know, I own Spray, which is a spray tanning salon. We also do permanent jewelry, ear piercing and hair tinsel. So all the fun stuff that doesn't require a license is a part of why we have those four services. And our main bread and butter is spray tanning, but we added permanent jewelry in January of this year just to have another ancillary service.

and something to kind of help pick up the business in this, uh, spray tan slow seasons, which has been awesome for us. So that's a little bit about me. I own the business. I'm maybe here once a week, potentially on Saturdays, but I also work full time. So I have a day job, which you have a day job. Did we ever talk about that?

I don't know. Maybe when I do a day job, I work for a company called Inspirato. I'm a senior director of sales there. B2B sales, B2C sales, inside sales for the company. I've been there for six years. Uh, what type of company is it? It's a luxury travel company. Oh, I know. That's so kind of cool. It's awesome.

It's been great for my career. We get to travel all the time to cool places. You do? Yeah. My kids are very spoiled. They like only want to go to Ensprado homes now because They've gone to them. They're like five star homes. It's been an awesome career for me. It's how I was able to open spray and like save the capital to do it myself.

Um, so I haven't left that job. I don't know if or when I will, but that's why I'm not here all the time. So that's why I have, he's my studio manager. She manages the team. Vanessa's here working now. We have a team that works all week. And then sometimes like one Saturday a month, right? There's, I might come in and work for like five hours with one of my kids.

So I'm not always here. So I'm kind of like, I do all the business stuff behind the scenes. Like I decide what we add to the business. I do the financials. I do the social media, but I'm not the one.

Jen Thyrion: Okay, well take us back then. So, like, what is your history? Did you go to school for, like, marketing or? No. Oh, gosh.

How far back

do I have to go? I was born in Castle Rock. I'm the youngest of five. Up here, I think, being one of five, you have to be scrappy. Oh, for sure. Or you gotta, like, yeah, you gotta go with the flow. You have to learn how to Work with lots of different personality types. You're typically the class clown.

And when I went to college, I wanted to first be a midwife. No way. Fate would have it. My junior year of college, I accidentally got pregnant. And once I realized what you had to do as a midwife and I was carrying a baby, I was like, I don't want to do this. I don't want to like, listen to women like me complain all day about their aches and pains.

And so I had my daughter, my. Junior year of college, so the summer between junior and senior year of college. Wow. Uh, and I kind of like came to a crossroads there because I knew I had a choice to make. I could either quit school and continue working at my part time job at the time I was leasing apartments for a company called Graystar.

And so quit school and keep my job. and raise my baby or quit my job, stay in school, and raise my baby because I couldn't do all three. I sure couldn't see myself doing that at 20. So I took the latter option. I quit my job and finished my degree on time with honors. My daughter walked with me. Stop it.

It's amazing. Graystar hired me back as soon as I got my degree in a corporate position instead of on site. So that was my first kind of taste of the corporate world. And I always knew that I didn't really know what I wanted to do, but I knew I wanted to make a lot of money, sure. And I wanted to be happy in my job.

My career led me into getting into sales. I think I just naturally have like a sales personality. Yeah. I like sales, again, money. Like, if you like money, you should get into sales. Uh, because it's a good way to make money and not have to do a lot of school. Well, yeah, and if you have that drive to make money, like sales, you have to make the effort.

You know what I mean? To do it, like to make sales, right? So you are It's a lot of work. Yeah. Uh, it's not an easy job. It's a lot of grind, a lot for it. Um, and so I started in sales, and then at that point I had my second child. This one was planned. I wanted my oldest to have a sibling. And then, you know, was just kind of in the wrong marriage.

Like, I got pregnant by my high school boyfriend. And then, like, you just Don't do that. Don't get married just because you get pregnant. And so we went our separate ways and I was a single mom for a couple years. Which I think has a lot to do with my journey of getting here and like my, why I strive for independence and being successful on my own because I had to be.

et my master's in business in: 2020

And I always wanted to get my master's. So I applied to the business school at CU. And got my master's in business and I knew that the next job I took, I don't want to work for another company. I don't want to do that. I want to work for me. I want to create a lifestyle that's good for our family. Along the way, once I graduated with my master's, I got married to my now husband, Spencer, and we're on baby number, my baby number four.

I was going to say there's his second baby. Okay.

Jen Thyrion: There's a third baby in there somewhere.

Yes. Hannah came. Yes. So forget her. The third always, you know, just get you just that as a nugget. Yeah. Yeah, once I got my master's, I started thinking about what I wanted to do with it and started planning to open spray.

So I acquired a rental property to have capital and I decided I always knew I wanted to open a spray tan business. So, okay. So where that's, where did that passion place get born from there? Okay. So after I had my second daughter, I had a suspicious mole removed and it was cancerous. Oh my gosh. And so I had to have surgery on my ankle.

at that point in time it was: 2015

But you're kind of behind in the beauty industry like it's not like we're California or Miami or New York like it takes us a while. Yeah, for sure. So, uh, I started exclusively spray tanning after that because I don't have a naturally pretty skin tone. It's like very pale and you're kind of like me, I know.

Okay, wait, there is this trend on TikTok now that's like, you're low contrast. Like, that's a nice way to put it. It is. I am low contrast. Or slassy, yeah. So, started spray tanning and saw a gap in the market where You know, when I started exclusively spray tanning, you would have to go to a place that, uh, maybe they had one automated booth.

e it's like the cigarettes of: 2020

It was, like, my cousin's boyfriend's little sister's best friend from band camp did it out of her garage. And, like, she just started. So, it might be good, it might not. You know, so I was really inconsistent. Yes. And so I was like, why is there not a place that just does spray tanning? Why can't we just get a place of just spray tans?

So that was born way back in: 2015

So that's a B. So yeah.

Jen Thyrion: So did you, before having this location, because like you said, when did, when were you officially open in this location?

Not until June of: 2020

So I formed the LLC October,: 2023

And started looking for a space then and, um, invested in my equipment then and started spraying out of my house, just me, okay, um, for the first few months, but I knew I wanted to build a staff. So October to December, I was just like taking spray tans after my. day shifts, on the weekends, um, and at that point, I had been spray tanning for a decade myself, like my body, and I had done the memberships and met airbrush artists and stuff, and airbrushing is my definite preferred way to be spray tanned, uh, we have booths, we have a booth, we really like it, but.

Yeah, so I would airbrush out of my house, and then I got this retail space that we're sitting in right now. I signed the lease in November, and then I took possession in January. And then there was a whole other issue that happened with getting the business open. Like, why from November to June were we not in here is a really long story.

It's like a story for another podcast. I feel like

Jen Thyrion: every year, Brick and mortar has a story like like what it's like it's always later than you they think it's gonna be or something whether it be licensing or i don't know right like is that

is there any so mine was not licensing or permitting or anything yeah it was to truncate it it ended with my contractor going he's sitting in jail so why is a fraudulent contractor and would like Accept deposits from people and he had like this massive scheme going, he stole over 2 million people.

Take Colorado alone. And he's sitting in Boulder County jail right now. No. For doing this, say someone in Boulder. And I'm like one of 60 victims. So that's why we were so delayed. Candy would like string us along and be like, I'm ordering supplies. Send me a payment. I'm doing this. Send me a payment. I got the credit.

Nothing was being done. Nothing was being done. So it was. Definitely a hard lesson. So you're like waiting for that money back? I Not waiting for the money back. Okay. It's Korea, so there are victims that are waiting for their money back. Which is awful. And victims that gave him more money than I did. Yes.

So, that's awful. That's why it took so long to get the studio open. But once we got the right contractor in, I think we, we hired him mid April. We were open in June, so it was like an eight week trip. Do

Jen Thyrion: you feel like there's anything you could have done to prevent that

happening? Like, I could have gone with the contractor everyone referred me to, which was the guy who ended up doing it.

Okay. But I hired this other gentleman because He was like, I'm a young entrepreneur. Oh yeah, I want to make a name for my first race. So yeah, he had a, like, just had a brand new baby. Okay. He was, uh, yeah, I mean, I really believed in him and wanted everything. Well, sorry yourself, I think that was you. You know, he had an excuse for why his portfolio was small, but he showed me his, like, architectural degree, and like, All this stuff.

So it was just, I could have been a lot smarter. I am now. Okay. Like I'm pretty intense with anyone that wants to do business with my business. Yeah. It's I'm like, nobody is going to take us for a ride. Well,

Jen Thyrion: no, because that could literally take someone down. You know what I mean? Like if you give them enough money where you're, I mean, that really can set you back or literally close you.

I mean, in a situation, it was really bad. Yeah, for us. So easy. But it's fine now. No, it's great. Try not to book us. I know. But like, it's just good for people to know in case, like, that is something. Like, just like, what could prevent things like that from happening.

Right.

Jen Thyrion: So

check their references. I, you know, you should support small business owners, get people that they've completed jobs for more than just people that they're introducing you directly to, like, find their online reviews, search, there's this website called Trellis Law, search their name in it.

It's like they've got, you know, civil lawsuits because this guy did. Oh my God. So if I would have just done that, I got like hindsight's 20 20. Yeah. Uh, but yeah, it was just a mistake and it was a tough mistake to learn. Okay. All right. Bye.

Jen Thyrion: Well, okay, like taking it back to like, I know you said you've been really, which is so great that you were playing this for so many years and kind of like intentionally doing things to build like capital or however you want to, you know, towards this dream.

So what would you, advice would you give to somebody who kind of wants to open a brick and mortar of some sort? Like to prepare for it, if they feel like they don't. I think the biggest thing for people is the funds to do it. You know what I mean? Like, what would you The funds

are hard. And the other thing people maybe don't realize or I didn't necessarily realize when I opened my business is like, you can't get small business loans.

For a business that's brand new. So if you're relying on loans, that's going to be really hard. You're going to have to take out personal loans. Okay. Purchasing a rental property for us was the best thing we could have done for opening this business because it paid for us to open the business. We ended up selling it.

And took the cash and paid to open the business and, you know, get our startup equipment and stuff. Again, this is also why I work full time. Like I am very aware of our finances with a big family. And, uh, I have, I'm pregnant with my fourth kid, like can't really mess around with our family's finances. And so right now, like I'm really working myself into the ground, uh, working full time, running a business, being pregnant.

mothering three children. Uh, my husband's a firefighter, but he's a very specialty firefighter. So he travels like a lot over the summer to wildfires and stuff. So he's not always home. So gosh, how, what, what advice would I give to get funding? There's a couple ways you could do it. You could save money. I would save like at least four months of your own salary.

Okay. And what you need to live, like whatever your bills are, multiply that times four, plus groceries and stuff, so that if you need to quit your job to start your business, you have a cushion, have a plan for getting funding. Some people like to do private investors. I don't have any private investors.

Yeah, mostly because I'm just bossy and like, I don't want anyone to tell you. No, I don't want to owe somebody other than like, I'm fine paying Wells Fargo. I'm not fine paying my neighbor. Like, yeah, yeah, yeah. I just don't want anyone in my business. And yeah, I doing that, getting a rental property and turning around and selling it was really impactful for us because it didn't impact like the business.

Our family's home. It didn't impact the way we live or anything like that. So I would say, you know, pre plan that pretty well. Identify how you want to source your funding. Identify how long you need to stay at your current job before you can quit if that's your goal. Identify if you want to work at your store.

Do you want, like, I don't want to work at Spray. I want to own Spray and run it and make the strategic decisions, but I don't necessarily always want to be here. I love our clients and everything, but like my goal is

Jen Thyrion: to open more, yeah, across color. And so obviously you're budgeting that, right? Like even thinking about not only, but obviously the contracting you had to do, buying the equipment, which I have no idea what that's like with spray, but let's just, you know, but if it's a permanent jewelry, I mean, you can kind of, we do the math, you know, and then also budgeting out.

Did you have a budget for marketing? Did you have a budget like knowing like, okay, I need to pay employees X amount? a month, right? Like how it is you're like, you know, you're planning for all that ahead of time, right? So yeah, knowing how much truly the business needs to run.

So it's really a business degree.

Yes. Counsel. Generating a pro forma, understanding what you need to generate income wise in order to keep the business afloat. Like what do you need to break even? Yes. What do you need to profit? What do you need to not have your Yeah, is your full time job? Yes. Uh, are those realistic? Can this business that sells 55 airbush spray tans brinarily create that on its own?

Can it not? So it's a lot of spreadsheets. It's a lot of analysis Who would you suggest someone

Jen Thyrion: who doesn't have a business degree?

Hmm

Jen Thyrion: Where would they go to, like like, seek help for that.

Your network. Ask your, like, if you know somebody within your network that has started a business, consult with them.

Yeah. Um, I also do some small business consulting on the side for this kind of thing where like not everybody has their business degree. Not everybody's interested

Jen Thyrion: in that. And that's what he wants to even like, I'm someone I can tell you I'm not a numbers person. I'm not creative in every single way.

Okay. Okay. See, I, the numbers I know. And over the years I've learned how important that is. I think I've always fought it. And so I'm definitely like, this is, this 10 years and actually being into business where I'm now, I feel the past couple of years really getting familiar with that and embracing it.

Right. I still don't love it, but like, but it's just something that I like, but you know, what's helped me is actually talking to other business owners. That's why I love doing this because it's like literally it does everything. Bring up these things. I'm like, I realize I can't stay in my own head. I have to know these things, but also it's still doing business.

I realize right is learning those lessons along the way like oh, yeah, this is because I didn't know my numbers That's why this didn't work. That's what almost failed like I mean, so

Like if you're in any of those permanent jewelry groups on face, yeah, people are like, how do I price this? How do I price that and like?

For me, I'm like, that's the easiest thing for me. Like to figure out how to price something, but how to market it and how to get my message out to people. I'm like, I, if I have a list of 10 things to do for the business in front of me that day, and some are social media posts and others are like pay bills and look at our finances.

I'm going to do pay bills and look at our players. And I will spend a lot of time doing that as opposed to marketing. And I think that that is something that my business, I don't want to use the Suffer is too intense of a word, but that is a weak spot in my business because I can't yet afford someone to run our marketing 24 7, um, I rely on me and I am not

Jen Thyrion: the best at it.

It was not a thing. I was just in thinking that that came to my head. We want to do things too that we feel we're good at, that we enjoy too, right? So for you, numbers, you're comfortable there. Like that is like a home to you, right? Whereas for me, like I feel like I've always lacked in that side. So it's kind of a fear.

Like of mine a little bit where I don't feel comfy there. You know what I mean? But I feel comfy in the creative side and everything else. Like dreaming new ideas. Sure. Like, yeah, give it to me all day talking. Sure. Yeah. But it's like, I guess my point in that saying for me with the number thing, I've had to find ways to make it.

And also too, when I face it. Then it becomes more fun because I feel more comfortable with it, right? And I'm saying, I'm like, okay, that wasn't as, I literally just did my taxes because I was behind for like a year. I'm not kidding. I just did like the last two years. Swing to CPA. So, uh, it's done guys. It's done.

It's file. Um, but it's like, it took me, I was like, so. Dreading it. And then like once I faced it and did all the things and I found a new accountant that I love that really helped me because that's why I have to say, Oh my God, my past accountant, I realized because she retired, I'm like, Oh my God, that means such a huge difference in itself.

Like her educating me in the way I was able to talk to her and talking in like layman's terms for me and really understanding things felt so powerful. I've been empowered leaving there and I was like, now I don't feel as scared to like doing these things. Yes. Or just like, like tackle that number stuff because I feel more confident and knowing what I'm doing.

Right.

You know

Jen Thyrion: what I

mean? So yes, yes, I do know what you mean. So there's definitely like areas of my business where, okay. So you'd ask where, what would someone start consult with the people that you know, see if they have advice, like, do they have an accountant that they like today? Can they give you advice on like how to, and by the way, when you become a business owner, suddenly everyone around you is an expert in business.

Everyone is going to tell you, you should totally, you should do this. You should make your color scheme. Yeah. To have an auntie's hand on me, you know. Yeah, and it's like, so take, only take the advice from people that are successful in business. Like you don't need to take every Tom, Dick and Harry's piece of advice because some of it is bullshit.

Oh, totally. And some of it is, especially if

Jen Thyrion: they've never done it before, like it's amazing what people have to be so candid. It's like, yes. Tell me about the business. You, it's like, right. They don't even have one, but yet they know everything all of a sudden. So

right. It's like, yeah, I just say some of the advice I've received, I've just been like, just smile a shot.

I'm just going to put that on a shelf. Right. Thank you so much for telling me that my spray tan studio needs fresh cookies in the front because no, it doesn't. It's not what we need to make our business successful. Anyways, find people that are good at the areas that you lack and invest in those individuals.

So I have a CPA because I don't like, wow, numbers and budgeting and finance is exciting for me. Sure. I don't know tax rules. I don't have the. to to manage my credit card statement every month, just figure out like where we're spending money. So I have a CPA and I have an accounting firm and they work side by side with one another.

They pay my sales tax, they manage all of that. I have an HR firm that uh, manages. Our payroll and everything like that, because I don't know the first thing about labor laws. Like, and that's also lead me to my next person. I have an attorney on retainer, a business attorney on retainer. Wow. At all times so that I'm not like breaking a law on accident or doing something that could put myself or my business or my employees at risk.

So those are the, the firms that I've invested in. The next one is really going to be a marketing firm. Um, once I can make that investment, I, I think. You know, I think marketing is incredibly important, and I don't want to downplay it, but in the, the hierarchy of my business needs, because we're a small local business, I grew up here, I have a network here already, that's why I have it and made that leap into investing into marketing.

We need to do it. It is a, an absolute need of the business. Yeah. Um, but it is something that I could kind of identify what are the business's priorities right, right now. And right now the, the priority is breaking even making a little profit enough to start adding things like the marketing. So right now a lot of our marketing is just like grassroots doing events, like we do events together.

Yeah. Yeah. Or we're going to an event together on Tuesday.

Jen Thyrion: I know. Isn't it crazy? I just saw that, that you were like, It's like, I, are you going to be there or is it

during business hours? Okay. I don't work during business. That's true. That's true. And so

Jen Thyrion: she is going to be the one. So yeah, actually, speaking of that, I know we're going to go all the place, but okay.

Let's just talk about that. So all the things, cause this is, these are things that people don't. Think about opening a business. They're like, okay, just rent and la la la. And like, they're not thinking at all on top of the so much. So all in all, how much do you feel you spend a month on top of like just paying, obviously, to be here, you're building your rent and employees, like, oh, the things you mentioned, like, how much do you feel like you the CPA accounting, you know,

Rents.

So my number one, my top expense line item is, uh, labor. Labor is expensive, um, but it's worth it for me. Someone needs to be here. And I love my team. They're amazing. I've been really blessed. I know. Everyone's a really incredible team here. Labor's our top expense, which is fine. Uh, our second highest expense is rent, which is very normal for almost all businesses.

You're, you're top line out of observed labor and real estate expense. Yes. Um, if you have a brick and mortar. Um, and then in terms of like, you know, not thinking about startup costs, like buying welders, buying machines, buying those things, but like, Restocking our inventory needs, we probably spend about between 10 and 15 thousand a month.

Just depending on the month. You know, what we're doing. Ten thousand is low. Fifteen thousand is probably more the, the safe number. And we've had more expensive months. Just like, I bought new MPULSE, two new MPULSE ORIONS. That was an expensive month. But, it's been a game changer for my girls. Yeah. Because, those machines are way easier than the, non branded machines that have three settings.

Definitely, which you should like start with those machines because anyone can weld with them. And those unbranded ones, they're really hard. These are easy. Yeah, they call her Big One Big Bertha. On her hilarious birthday, it's like big and bulky and she just sits in the back and she's just there in case we need her.

Jen Thyrion: Okay. Well, remember you reached out to me and Okay, this is probably when you had your unbranded, of course. Yeah. Where you had issues with welding 26 gauge. Oh. Right? That's, yeah. And then do you think that's basically that machine though, right? Like this,

it's cheesy and it's a lot of skillset. Like you, it's using the right pliers, but I found using the right grounding tool.

Okay. You know, instead of, what are the, they're not scissors. I call them grounding scissors, but they called them pliers. You mean? No, there's like scissors that clamp. Oh, like locking ones? Yeah, locking. Okay. Not a locking one. Oh, okay. On a 26 gauge for me. Oh, for you. That hypes a lot for me. Okay. Just finding the right tools.

Another thing for me, so side tangent, Brittany, my studio manager, who you should also interview her. She's amazing. Yes, I would love to. Because she's really like the muscle of the business. I'm like the brains behind the curtain, and she's like out there doing it all. Yeah. Uh, Brittany and I are self taught permanent jewelry artists.

Are you? I thought you took a training. We took like an online training. Okay, okay. It was like, these are pliers, these are jump rings, open the jump ring, close the jump ring, zap. Okay. Like, which, yes, in short, that is it. But no, it's not. There's so much that goes into it, like making sure that your seam is fully closed, making sure that you're not pulling the jump ring.

Oh, yeah. Making sure you're not squeezing the jump. Like, there's so many things that can um, damage your jump ring and thus the outcome. Things like Argonne. We didn't know we needed Argonne, and yeah, we went to PJX, Totally. And we were like, Why is everybody so, like, obsessed with Argonne. And now I'm like, Oh shit, we can't do this without Argonne.

I'm like, We need it.

Jen Thyrion: And so, what do you have to say, because it's funny, this got, like, brought up a little bit recently, I feel. You know, because again, this isn't something that you need to be certified for, does promodori, but how important do you feel that training is? It's really important.

I would love to see in this industry specifically more well rounded training offerings.

And I think there's a big business potential

Jen Thyrion: there. Okay, this is my thoughts, and I've said this a million times because I'll just say it now that we're talking about it. But I mean, I'm a true believer. I think everything's better in person, but I truly think that this is something Is best if it's an in person training.

I agree, because when you watch a video Oh my gosh, what is the, the Canadian business? I love that. Oh, I love them too, Stones and Findings. Stones and Findings. Their training is like She's so great. She's so amazing. I want to get her on too. I like I like She should monetize this more. Yeah, you know, like our YouTube page.

It's in our training manual. I'm like, ah, stones and findings YouTube. This is hilarious. Yes. Look at this. But when you're actually sitting next to someone and seeing what they're doing and you can say, you know, Jen, what's going on with my jump ring? Like I could identify, do you see how this little piece is like standing up here?

Your jump ring's compromised. That's why it's not welding right. This white blue or this, what's wrong, or this isn't good material, whatever it might be. So I would say the biggest challenge Brittany and I have had with permanent jewelry specifically is that we are self taught. We did an online training we bought from like a very big, if you just Google permanent jewelry, it's like one of the first businesses that pops up.

We bought their starter kit and did their like online video training. And um, started and we just learned as we went and so we had to have a lot of grit and a lot of grind and Patience and there was sometimes we would bring girls in and train them and they just couldn't do it Like I have some girls like two women cry about how hard permanent jewelry was which is sad Yes, but it's hard like it requires a lot of persistence perseverance and a drive and innate drive to want to be able to do It sure because it's not specific Two plus two equals four.

It's two to the nth power minus x plus zby should equal, you know, what is, like, it's, it's very, it's a lot more complicated than people make it

Jen Thyrion: look. Agreed. Like anyone I've trained, I said this in the beginning, process itself is I guess you could say easy, but when you're playing into different chains on actual people, if you want to sit there and just close jump rings and weld, that's all you have to do.

That's one thing, right? But when you're playing into like putting on different body parts and different people and connectors and like different metals, different metals, and like temperature in this,

like if our studio is at too hot and our welder. We've got to change the balder setting. Yes.

Jen Thyrion: Yes. There's a lot of things that come into play that I think I've heard too, those trainings do not cover.

And that's why it's like, I think most people I talked to are like, Oh yeah, I'm such a visual person. I'm a visual. I'm like, who isn't a visual person? I mean, that's why I think like, but things like that, it's just for me, I don't care what it is. That's why I love going to classes and doing in person because I could watch a video on how to do an oil change, but if someone's literally showing me, that's so different.

Like holding my hand through it.

Yes. And you're going to touch and feel and see, Oh. A 26 gauge opens much easier and can bend and be compromised much easier than a

Jen Thyrion: 22 gauge. And you're much more able to like intake and let soak in information when you're talking like this versus like watching a video and your eyes are glazing over.

Or like searching the answer on one of those permanent jewelry Facebook groups which are very helpful. The thing that I definitely like, I see things in there all the time and I'm like, oh my god, I ran into that. Yeah. Yeah. That's so great. I'm so glad I saw that. Like I'm the only, I'm not the only one that cannot thread this chain.

Yeah. For sure. Yeah. Training the girls has been hard for Brittany and I because we're amateurs trying to expertly train beginners. And you've even hired jewelers and people who have a welding background. And even for people who have a background in jewelry and welding, this is a really hard skill. Yeah.

It's not easy. It's not like, I don't know. Oh, I think a lot of people get in. And I thought it would be easy. Yeah, I think permanent jewelry is way harder than airbrush spray tanning someone like I mean an airbrushing isn't an easy skill either Interesting.

Jen Thyrion: I know I never, well, yeah, I've never done that before, but yeah.

Do you like, can you airbrush like abs on people? Yeah, you can. Interested. Don't we contour people? Love it. That's okay. Well, okay. So you always wanted to open spray, but when they do like add on these other, is it, was that your vision from the beginning or no, it was just, no, it was always your. I

thought it was just going to be spray tanning, period.

Like streamlined, easy, uh, butts. That's not always the case in business. It's, one service cannot always keep a business running. I mean, there's very few businesses like, what is it, Freddy's that sells like the burgers and hot dogs? Oh, yeah, yeah, yeah. And fries, and that's it. No, not Freddy's. Um, uh, Five Guys.

Oh, Five Guys. Yeah, yeah. So there's very few businesses that can operate like that. Like Chick fil A. Yeah, I don't have, but Chick fil A even has salads. They have chicken. True. They still don't

Jen Thyrion: have chicken.

Yeah, it's all chicken. But there's very few businesses that can have one product. Sure. And survive with that one product.

I agree. Even OtterBox makes multiple products. So when I started spray, I generated my pro formas on just spray tanning. I had a small retail component in Pyroformas, and at the time, I didn't know, like, was retail going to be body products? Was it going to be jewelry? Was it going to be candles? Like, what, what that retail would be?

I mean, obviously, like, spray tan accessories, but what else? Yeah. Would it be clothing? Swimsuits? I don't know. And so as the business grew, and this is, you know, a part of not being open in the brick and mortar actually did help me add on these additional services. Spray tanning is an incredibly seasonal business.

And the seasonality might surprise you. Our high season is summer. I know. It was always surprised. I was surprised to learn that too. Yeah. So winters are really low season, which you would think people want to be sprayed in winter. They don't like they're not wearing true. Like they're, especially when they don't care about our legs.

Look, no, they're not going to weddings. It's not wedding season. There's not big events, you know, holidays of course are big, but it's really quiet between, I would say October and February for us. Yeah. And so we need something in the business to keep the business. Functioning and operating and keep people coming in.

Well, granted there are women and men that like to be spray tanned year around. So I'm one of those people, but the, I'm not the majority. So we, I started thinking in January, you know, what could I add to my business that my clients want? Like I had my group of clients. And I rely heavily on client feedback.

Yes. I love client feedback saying good and bad. You know, I like if you are an OG client of spray and you have my cell phone number, I'm asking you what your experience was like last night when you were in my studio. Yeah. Cause I wasn't there. I want to know the good, the bad I pass on the feedback. My team is amazing at receiving feedback.

Um, we rely on it. So I started pulling our members and our, our. individuals that were getting spray tan, like, hey, what do you think about this? What do you think about that? What do you think about adding something like this? And so, with permanent jewelry, it was, in Casserole specifically, there was not, and still isn't really a brick and mortar that is just permanent jewelry.

Sure, that's open seven days a week that you can just walk into and get a piece of permanent jewelry. You sort of had to happen upon it. Yes. Like you had to happen upon someone at a pop up or at the fair or term. At an event. And those are amazing ways to grow your permanent jewelry business and make a lot of money doing permanent jewelry without.

this expense of a brick and mortar. So that's an amazing business model. It's not our business model. Mm

Jen Thyrion: Hm.

And so I had kinda polled our, our followers on Instagram. The people coming to get spray tans with me, got to know our, our clientele. A lot of them had permanent jewelry. Every time I was doing a spray tan they were like, This stays on, so, How do you move it around?

I move it, and I'm like, hmm, okay.

Jen Thyrion: That

stays,

Jen Thyrion: that's always That's really a great tip to like, I did come across one girl who, look She had a line from her permanent jewelry. Like when she had it being sprayed before her wedding and she had a line. No, no, no, no, no. No, because we remove people's stuff. It's harder in the booth because in the booth you

have to act.

We have to do it. We will move their chains, but like I would say 70 percent of the women that get spray tans have a permanent bracelet. Oh, funny. Yeah. Yeah. It's just so it was already a part of our clientele. I saw a market need in Castle Rock that, you know, there was a lack of our business, our type of business doing this.

There's, you know, there's you in Castle Rock, you show pop ups, you have your storefront at the barn, but you're not always there, right? I'm not always there. It's like a storefront in the sense you have. Right. It's like you, what, how many times a month do you go in there? Like four times a month to do permanent jewelry?

Yeah, usually around three. Yeah, which is great. Like, I know we send people to you that like want mangles or something specific. And we're like, that's a Goldilocks thing. That's not us. And so, cause permanent jewelry is not our bread and butter. Our bread and butter is spray tanning. We happen to offer permanent jewelry.

Okay. I like to say like, we're not jewelers. Yeah. We, we, we can do permanent jewelry on you and educate you on all the metals. And like, you're in good hands with us, but if you share something very specific and custom, You're gonna want to go to like a GoldieLynx or someone that just does jewelry, right?

Sure. We thought of a couple different ways. We, I say we and us, it's me. Yes. Let's just hate. I know, it's just, I do the same. Me and all of like my inside out people. I know, I'm like, I was gonna say, I'm like, I have a lot of personalities, I'm sure. Yeah, some. So, I looked at a couple different ways of adding it.

One, I looked at renting out one of my rooms here to a permanent jewelry artist. Two, I looked at hiring someone who already was a permanent jewelry artist. Uh, I looked at I nining people so that I didn't have to deal with any of the inventory. Oh, nice. And then, uh, looked at opening it myself. There's positives and negatives to both.

Yeah. Um, positives for me in terms of adding it to my business and owning it myself is that I have full control over it. I'm not relying on somebody else. Um, negatives are I have full control over it. So I have to train everybody and get everybody up to speed and I have the startup costs. Oh yes.

Investing in welders and investing in the right welders and replacing things and understanding how to fix things when they're broken. Yeah. Um, and who to contact and finding my people that can help the business. Yes. Uh, going to PGX was like the best thing we ever did. Thank you. That's amazing. Because it just, it opened our eyes to the whole industry and the resources that we had that we didn't know that we had.

Right. And so we decided to add it ourselves and manage it ourselves, which has, you know, has its own challenges. We, like I said, we invested in a startup kit and it got delivered to my house. I called Brittany, and I was like, come pick up this kit, go practice tonight. I booked you a permanent jewelry party tomorrow.

I'm like, wow, I can't, I can't believe the balls that I had to do that. So I was like, Brittany, just take it home. You'll figure it out. And so she did. She took it home, practiced on her sister, practiced on her husband, practiced on herself. And then she took it to my house, and we would like have nights where we would just practice.

And it was the wise leading the blind. And like, we would hire girls and be like, come learn how to do permanent jewelry at Ten Lace. I was like, well, I don't really know. So here, watch this video and like, I'm going to learn alongside with you, but it actually has made us pretty good artists. Yes. And that's why we have the warranty we have.

And that's why we have, you know, things in place to ensure customer satisfaction with our jewelry. Yeah. And that's why we're constantly learning. So. and investing in the resources that we need to be good permanent jewelry artists. Because yeah, if I can't do it, which I can do it now, sure. Sure. But at first I was kind of just like, I don't know, this thing is broken.

I had something's wrong with these flyers, you know, but then I realized

Jen Thyrion: it's not the equipment, especially like I have to say, like I talk about this. I know I, I feel at this point how important training is. And I agree that there, there, there are some great trainings. Which I will link in this episode that I, I feel confident about, but I did not also go through a training.

But, but having said that, I had so much years of jewelry experience. Right. So for me, I was like, Oh my God, how much easier, right? Yeah, that's fine. But honestly, like you said, it surprised me and it was like, literally, I know I cried in the beginning where I was like, this should be easier for me. Yeah. And I remember I was right away, I knew I wanted to franchise it to help other women grow businesses because I did have the experience growing my other business.

So I was training Ashley, who you probably met, she was there with me at PJX. She was my first like, quote unquote, goldie girl. I traveled to Missouri to train her when I didn't know what the hell I was doing. Like, I literally had just got my machine, practiced with my husband for like two hours, maybe finally got a weld, and then I'm out of play in this neck day.

She's not great. Abby, she paid you. Well, at least she was one of my best friends, so like, it was really no, like, yeah, it was, you know, so it was actually the perfect person to be my first, but like, it was hilarious how I was quote unquote, training her, but I'm like, so remember her first party? We did it at her home and we're both just like sweating through bullying because she's like asking me questions and I'm trying to go I don't know I know I'm trying to like really feel like I know what I'm doing like I'm trying to like just like manifest the confidence yeah and the knowledge but really I had no clue why something was evolving.

It's

not a license you get like you don't go to school and get a license like anyone can say they're yes. a permanent jeweler. And there's nothing worse than getting that text. It's like, Hey girl, my bracelet fell off. And you're like, I remember us

Jen Thyrion: both going back after that weekend. And I was like, we're both exchanging videos that we found on YouTube and keep in mind, this is over two years ago.

So like, this is really like, there's so much has happened in two years. Where we were like, well, check out this video, you know what I mean? So we were like, we were literally helping each other get trained.

That was how Brittany and I were, and we would like, if one of us was struggling, we, I would be like, Brittany, can you look at this?

And she'd jump in and finish it, or vice versa. She'd be like, Tenly, I can't, this jump, I can't, this jumping isn't working. Did you, how did you find your employees in general? Um, I think I posted on, I think you might, or I need to double check this with Brittany, but I think I posted on the sprays Instagram, like I'm looking for a studio manager.

Okay. And she DMed me and was like, she was a previous. Instructor at Cycle Bar. And Cycle Bar had just closed down. And she was like their lead instructor, and she was like, I'm looking for something part time, um, I'd love to meet you. We met at Starbucks, and I was just like in love with her. I mean, really?

Oh my god. Never looked back. She is like, she is such the backbone of my business. I could not do it without her, and I'm like, I push her pretty hard. Like, I push her for excellence.

Jen Thyrion: I'm listening to you because I have hired different people throughout the years. And it's like, everyone always wants to find that unicorn of an employee.

Yeah. And it's, it's, I feel like it's not easy to find.

You're gonna write more bad employees than good employees. And luckily we are in a space now where all of our employees are amazing. And we did have to kiss a few frogs. To get to ARD. Do you feel any S's?

Jen Thyrion: Do you feel like you knew, because going with your gut, like, you just felt it.

Like, sometimes I feel like I'm pretty good about going with my gut, but it has steered me the wrong way.

Yeah. Like, my gut steers me the wrong way. So, um, she was definitely gut and there are things about Brittany that are amazing that I don't have. So, yeah. And, and. Yeah. Vice versa. Like, okay, Brittany will be the first to tell you, like she's not as detail oriented, right?

Like she doesn't love reporting and doing all that. I do. Okay, perfect. And so we kind of fill in each other's gaps. Brittany's also an incredible networker and marketer, and she has grown our business so much just through her own personal network. And she has repeat clients and she always, Dives headfirst into something.

Like if I add someone, I'm like, we're going to do piercing. She's like, okay, we're going to add a hair tinsel. Okay. We're going to do permanent jewelry. Great. Yeah. Can I market it for you? How can I get more clients? What do you want me to do? Selva. She's amazing. She's like, I never want to give her the world's like, I must want her to one day.

My goal is to like, retire her from, you know, with like, it's everything that happened at spray because she's been. Such a massive piece of the business is success. And I don't, if I didn't have her, I don't think we would be as successful as we are.

Jen Thyrion: I think that is something you as an owner, because I feel like she obviously like how highly you think of her and what you, your dreams for her too.

Like it's, it's, there's, there's something to be said about how she works for you because she feels respected by you. I've had plenty of being an employee so many years. Where it's like, you don't really feel like seen or respected, so you don't really want to do good work for that. I totally get that. You know what I mean?

So I feel like there's something to be said about, also too, when it comes to, don't be wrong if you said you have to kiss a couple frauds, not saying, you know, but the person that seems to easily ish find good people, there's something to be said about you. I think too.

Oh, thank you. I mean, Brittany hired.

Everyone that works here. Okay. So I hired Brittany and Brittany hired everyone else. And I trust her to do that. And that's a part of, you know, this is a piece of advice as a business owner is identifying what the business needs from you and what you can give to someone else to run in the business. So Brittany, it's her strength.

Like she's great with people. She's incredible at, uh, developing relationships and getting people excited about doing things. And so. You know, the girl, all the individuals that work here, you know, they've met me, of course. And there were some times when I'd be like, okay, Brittany, if you have a question mark, send them to me.

But if you don't, I completely trust you. This is your team that you're building. And that to me, I trust everyone. Like if you're going to hire someone, I trust that you believe that they're the right fit and I'm not going to question you. Yeah. And every decision that she has made has been a good one. And in fact, only the decisions that I have made have been people that didn't work out besides Brittany.

But that's kind of funny to think about. So I'm going to keep her on that. So as a business owner, you know, identify the things that you can pass off to someone else. Because otherwise you'll drag yourself into a hole of like depression because you have so much on your plate that one person cannot physically manage.

That's why there's CFOs, CEOs, COOs, and CMOs. But when you're a small business, you are the C suite. You are the head of every single department. And so you have to figure out the people that you can put in place that you trust to do the things that you maybe don't want to do or can't do. Yes. Yes. That's so important.

That's Brittany for me. And she would be a great

Jen Thyrion: guest because she's, yeah, she'd be a great guest. And I feel like, too, what you said about her with just her relationship building and her communication, I think that is like so important. I mean, I feel like that's kind of number one or something along the top, the top two things.

Right. Of like, if something to. Be the face of your business, essentially, I feel like that is like, that's yeah, golden

over my career and I'm in my mid thirties now. So I've had, uh, you know, at least a decade under my belt working in corporate America. Yeah. What you said about your boss. Means so much to me and like that's something coming into spray.

I don't always get it right as a Oh no. Like, I there and, you know, I could, like, especially my first trimester of pregnancy, my fuse was like this long, first trimester,

Jen Thyrion: I'm lock myself into a room and like no one talked to me because I really break

so rich. Yeah. Like, I, like, I just wanna break glass right.

My first trimester, so I don't always get it right. But it's, it's very important for me as a leader of the business. I have, I live my professional life through guiding principles. I have my own guiding principles that I've set up and I come back to them all the time. But that one of them as a leader of this business is cultivating a safe culture with my team.

And there's a lot that goes into that. There's, it's not one thing. It's not just being inclusive. It's being inclusive and listening. It's not just listening. It's acting on what people are saying. And so, uh, even down to like, yeah. Vanessa's here right now, and she's been wanting this mop. And like, she's been asking IsIzzy, is she mopping?

Maybe. She's been wanting this mop. And like, she has had to ask me a few times because I get a little sidetracked. But it's things like, I'm like, Okay, well, tell me why you want the mop. Like, what is it about this mop? You know? And she's like, It makes it easier to clean the walls. We have to clean our walls all the time.

Because we do So spray. So like, over spray can get on them and Totally. Gross. We don't want that. Yeah. So the girls Have to clean the walls and like also there was I think it was either Vanessa or um, Michelle who asked me like hey, we we use a lot of paper towels. Can you get us these specific reusable wipes?

And so for me, it's not about the mocks It's about listening to my employees feedback and implementing it because they're the ones here all day I am not here all day exactly and I really everything that they say to me. I take very seriously not seriously like But seriously, like, okay, I need to consider what, what does this enhance for Brittany?

What does this enhance for Vanessa? Likewise, what does this detract? If I throw in this service right now, if I throw in bangles right now, I mean, you should try. I know. But is my team going to be excited or are they going to think, Damn, I just, I'm like too overwhelming. Got through the 26 gauge training.

There you go. Yeah. You know, like, is it vital for the business that we have a bangle? No, no.

Jen Thyrion: And like you said, I think it's like all, you know, I always go back to intention. I always say that, you know, even like behind your business, whatever, but cause as you know, like you just, you did say spray is number one.

Yeah. I'm going to jewelry. Like you said, if you're not jewelers and that's not really your focus, it's like, okay, is that you said detracting or is that really even necessary? Right. I guess if this is your number one.

Yeah. So like the investments we've made recently are. Uh, additives to the spray tanning.

Yeah, right. But we are making investments right now to up our permanent jewelry care. You know, we have charms and connectors here and there, but it's nothing like your selection. It, you can tell that the main business here is spray tanning. We happen to supply permanent jewelry as well for our clients.

Yeah. Um, and there's reasons why you would want to get it here and reasons why you might want to go somewhere else. Sure, and that's fine. Yeah. And, and, uh, Also, I think it's good too as a business. Like I know sometimes, like sometimes a friend of mine will be like, did you see this person? Like they're going to do permanent jewelry and they don't have you come.

And I'm like, that's fine. Cause that's not part of my strategy. No, I'm not a pop up permanent jeweler. Yes. I don't want to be a pop up permanent jeweler. We do private events for permanent jewelry, but I don't want to go to Octoberfest. Yes, I agree. You do that. Could it be a big moneymaker? Yeah, it could be.

And I think the, the businesses that go there probably admit it's a great thing for their business. But it's not in our business plan and we community over competition like you say like great if you're gonna go to Oktoberfest go see Colorado gems or Goldilocks or whoever it is there that day or if you want actually a gal who works for my CPA She does permanent jewelry.

Oh, no way. No, you're

Jen Thyrion: like, yeah, Katie. Oh, is she she's not in Castle Rock, right? I think she is. Oh my gosh. Okay, we'll talk about this I don't know,

but I don't know like what her I don't know if it's like A passion project that she does on the side or if she's like actively seeing who I don't really know but anyways my whole point is that there's room for all of us and like my bread and butter is spray tanning and My big competitors are gonna be the tanning salon.

It's not goldie links. It's not Colorado gems. It's not Katie. It's not anyone.

Jen Thyrion: Well, that's also too like, it's so funny because we all have our moments. Like even for me, like obviously permanent jewelry, jewelry is my thing. Right. So if I see someone, well, example, Oktoberfest, right. Which I was not at. So it's like, I see that.

I'm like, oh man, that would have been, but also too, I went there with my family and I wanted to enjoy being there. Right. And for me, I have to put in perspective, like I actually don't want to be, I used to do festivals all the time in markets and Like that in that fashion outside all day with love Harper with my boutique.

And that's not what I want to do. But that's actually now how I, even though I'm mobile, I actually don't want to structure my business that way. Right. So then I'm like, okay, like. Good for them. But I'm here because I want to be like, this is what I choose to be with my family. And I choose to do other things.

I choose to like focus more on parties.

Have a beer, man. You can't drink and well, you can't, I mean, things get fuzzy. Yeah. That's another piece of like business advice people will give me. I'm like, how come you're not at Oktoberfest? Because I don't want to be at Oktoberfest. Yeah, sweet. And it's not, it's not the, I mean, I love Oktoberfest.

Love the chamber. The chamber is great. I love the starlighting. Love it all. But that's not. The goal of spray. Yeah.

Jen Thyrion: You know, it depends on what your focus is. Again, going back to your intention. Like, you know, for me, even though I'm a jeweler and like I would have maybe done well there, that's still those types of mark is not my intention.

I choose to focus more on being elsewhere. You know what I mean? So I think just keeping that in mind and there was moments where it does feel a little like, Oh, I could have done. But it's like, no, I, I then check myself. Like. It's okay. Like, you know what I mean? I, I have my places. I have my focus and that's not my focus.

I know. And it's okay. Let them do well. Yeah, they should do well. We can do well. Yeah, it's fine. Nobody owns

the industry. No, not at all. That's the cool thing about it. It's I, what I love about permanent jewelry too, is like it gives ambitious people and like, you know, business minded individuals. And creatives, an opportunity to build something on their own.

It's not an MLM. Yep. Nobody's MLM'd it. Thank God. Well, there is one out there. There is? Yes.

Jen Thyrion: It's called J Bloom.

But they don't, they don't L's. Yes. Okay. So I don't consider them permanent. But no. Yeah. It's not an MLM, which I'm like very anti MLM. Okay. It's a very predatory type. of business model. I think it takes advantage of lower middle

Jen Thyrion: class people.

Do you think? I find this so interesting, the subject, because I actually had someone just on recently talking about this because she's an MLM. And it was like, I guess I always want, I actually want to interview her and this episode will come out probably after hers. So if you've listened to it, but, um, offering that is because again, I, I'm a fan of multiple streams of income.

Okay. If you're a true, like an entrepreneur, like smart, you need to have smart. Yeah. But Is that, is that a stream for you? Like, I kind of want to interview her to see like, hey, like, what is, like, questions about the MLM culture and what her, what her, you know, kind of opinion was about that.

I think it's a polarizing topic.

I know. And it's interesting, you know, I think there's more negative press about MLMs than positive. Yeah. Like I was a sense you're up when I was 20 with my first baby. Cause I was like, Oh, I can make money. I didn't make any money. I also didn't put too much effort into it. You know, I mean, I think people at the top of MLMs do great.

This

Jen Thyrion: is, I knew it's a whole nother subject. Yeah. It's a whole nother subject. I think we're getting to though is what I do like to, and that this is how I feel. Is that because we talked about this, MLMs are changing their structure like crazy too, which is also like taking like the rug underneath you.

Then you, they're like, they're just like, yeah, a lot of them. Like they're like going to an affiliate structure rather than like a, so anyway, the point is building something on your own, I think is what you're saying of like, it's also then. specific to you. Because like I said, that's why how I feel about competition.

It's like everyone has their vibe too. And like, even for you, like, yes, you offer permanent jewelry, but your, your main is spray and just even different looks on, you know, although some of us all have the same, you know, one or two of the same chains, but with an addition to everything else we have, there is like a different look with every, right.

Even your branding, like how you everything, you're like, I have a different style. People are attracted to different things. And we're all not all the same. That's for sure. So, yeah. So, what made you want to add also the other, because you offer a

hair transplant. Yes, a hair insulin, ear piercing, same thing.

Um, piercing for me, I have three little girls and my 18 month old obviously isn't pierced yet, but my older two are, and they both went to Claire's, because it's like what we have here in Castle Rock. Yeah, I want to go to a tattoo shop. They were too scared. Um, so it was like very expensive to go to a tattoo shop.

Yeah. And all of their, they both, Have doubles. They're all uneven. And it's just like, Not the best experience, but it's like, what do you expect? It's a Claire's piercing. And like, look, I also got piercers claries like it's a suburban American thing. It totally is like heart of errors. That was year round for so long.

Oh yeah, I definitely got piercing. Um, And so I wanted to add piercing. There's a lot of things that go into piercing. Like you can be a needle piercer that's managed by the health department. And Douglas County loaded piercing is not that managed by the health department, uh, unless you're needle piercing.

So there's a lot of like regulations around all the services that we offer. So, so you can only do lobes, you can't do cartilage. We don't do any cartilage. We only do lobes. We don't do like just lobes, period. Got it. Nothing else. Okay. Uh, we cannot, um, because I know we were in violation and you don't want to violate anything.

No, no. I want to stay in compliance. So, uh, We've had been talking about adding it for a, you know, I say a long time, but since the inception of spray, like it was always something that I was like, I'm going to add piercing because I want a place for, you know, the moms are coming in and dads to get spray tans.

Um, some of them are coming in for permanent jewelry. I have daughters. I want them to have a place to go to get their ears pierced besides Claire's not a tattoo shop that there may be more comfortable in. Cause like, Even though you and I are comfortable in tattoo shop and I would be fine taking my daughters to a tattoo shop because I think they're great.

I, I just think there's something about like the needles that scares the chair. Oh yeah. Um, so I wanted to add that. And then we went to PJX on your recommendation in June. And again, it was like the best thing that happened to our business. Yeah. And we met the Purist by Glow Girls. Yes. And instantly signed up right there because I was like, great.

This is everything we need. It's the training we need. It's a supplier. It's someone that I've met face to face that I can trust and that I know like PJX brought them in because I didn't have experience in any type of piercing or anything like that. And so again, blind leading the blind, like we made an investment initially in permanent jewelry that hindsight I wouldn't have made.

Yeah. Had I had a little bit more guidance and some patience. And so another lesson learned as a business owner is don't let your gut tell you what to do. Don't be too impatient that you're making decisions based on your impatience. Like think through the profitability. Think through what you're doing, vet the things that you're looking at, be doing research, because at the end of the day, it's like, it's your money.

Yeah. Like this, my money that I'm spending this, everything in here is my family. Yes, it takes food off of my kids. Okay. Can you, can you tell us about the, the, uh, the, the, the, the, the, the best way to do it? That's a good question. That's a good question. And I'm too, too. I'm so excited to post it. But, look, I'm so excited to talk about it.

We, because we do a lot of fun stuff, right? Where we are about to talk about that, 50 boxes of earrings right now and like a ton of cleaning solutions. So I mean we love it. It's been great It's been awesome for us. It's definitely something I want to market more. Yeah Um, but we do good. We've had a good how about hair tinsel?

Is that like just been fun? Just been fun Yeah, it's definitely not like the money maker sure, you know, it's 10 bucks to add but it's like I brought it to that event Yep that we went to and that was just fun like We have a lot of little girls that come in. We, we're based in like a suburban town in Passerock.

And it's very, there's tons of children. I feel like this, the children here outnumber the adults. I, I agree. If they could take over. Totally. If they just could put their heads together and realize this, they would be running the town. Because there's more of them than us. And so it's a really cool service because we do have a lot of kids that come in.

So it's a fun thing for them to do. Like, whoa, their mom is getting something done or their sister. And surprisingly, a lot of adults like it too. A lot of adults love it. Oh my gosh. Yeah. They love it. And we have like natural looking tinsel too. And it's, it's cheap. It's 10 bucks for three rows. Yeah. Or, or three strands, I should say, not three rows.

Most ambitions. I know, extension. Yeah. Like, 000 for, uh, hair tinsels, like 10 bucks. You know, it's so not something where like, if it falls out in two weeks because of how someone's brushing, people aren't mad. Yeah. Yeah. You know, it's like just a fun little thing that we have is like a tertiary. So yes. But like, I've often wondered how like that fairy hair business makes money because there's like a business that all they do is this and I'm like, I don't understand how you're making money.

Completely. Well, I mean, the volume must be incredible. Oh, we can say it has to be the volume because in

Jen Thyrion: the end, I mean, really, if we're talking about profit here, like how much is it since, I mean, really, how much money in tinsel are you putting in some, right? Hardly any. I was going to say, it's just the labor.

It's

the labor. It's like, honestly, the 10, like hair tinsel is not a profitable piece of our business. Oh no. Yeah. It's just, it is not. It's at like the 10 pays literally for the labor of my employee to stand there for 20 minutes and do it.

Jen Thyrion: Oh, man. Yeah. Cause the tinsel itself is cheap. Are you tying or are you doing, um, We bead.

You bead.

Okay. Yeah. Okay. It's just easier for us. I mean, I'm not opposed to learning tying. Mm hmm. And if someone comes in and teaches it to us, then we'll Sure. Do it. Yeah. Yeah. It's fun. I mean, I've thought about upping the price, but I'm also like, Eh, it just kind of feels like a customer experience thing.

Yeah. At this point, like, Spray has it and Yeah. I don't mind spending ten bucks on my daughter to get her three pieces of blue tinsel in her hair. I know, yes. Because it makes them so happy. I know, they love it. My kids love it. Yeah, or like I have women that will come in and get it for like a night.

They're like, Oh, I'm going out and I want, I want hair, I want a uniform. Okay, great. Hey,

Jen Thyrion: busy entrepreneur, as you know, being a business owner, you have to wear all the hats. You're a social media manager, marketer, graphic designer, accountant, photographer, videographer, web designer, business coach, scheduler, and the list goes on.

I know how overwhelming it can be, and this is why I created the Golden Link Society. It's our monthly permanent jewelry membership. We have a weekly call to talk about all the things, but not only that, including monthly photography and video to use for your social media and marketing, Canva templates, monthly business exercises.

expert, monthly training, support group, discount, and first dibs on Goldilinks supplies and more. My intention is to create a beautiful community of permanent jewelers that want to level up their businesses together by creating lasting friendships and having fun. This is what I wish existed when I started my business almost 10 years ago.

If you want to know more, check it out at goldilinkssociety. com or at allthethingspermanentjewelery. com. I hope to see you there. Someone who's doing permanent jewelry that wants to add on, okay. And they actually. Maybe considering, which I feel like isn't common, but could someone add on spray to their permanent jewelry, like,

business?

I mean Yeah, so there's some things to consider. Spray tanning isn't something you can do, like, at a pop up place. I know, right? Because that's what we have in the I mean, like, they, they sell those things you can get into. We have, like, a tent. Yeah, we have tents. Oh, you have tents. They have them here if you want to see them.

Oh, okay. They pop up. They're kind of a pain to Well, everybody else can fold them down and put them away. I can't. Burt's gonna want to like, obviously in a mobile, yeah. He's gonna like peek at it. Do you like want to have your own space? Yeah, to spray tan. It is a different skill than jewelry you want. Is there any training?

Yes. Sunless Ink is really like the boss of all things spray tan. Okay. Um, they're an incredible distributor. They have Norvell, Mystic, and VersaSpa products, which is what we have. We have Versaspot and Norvell. They're just my favorite ones. They're the most natural looking and they have a really great supportive team over there.

So I, I have a, I call her my mentor. She's not, she's my account rep at Sunless Inc, but she more behaves like a mentor, which is a great thing for a salesperson. Yeah. Consultative salesperson is an amazing thing. Her name's Courtney at Sunless Inc. She's incredible. She has like really helped me shape my business and mentored me.

That's amazing. What the business. actually needs, what things I should actually invest in, like what she's seeing in the spray tanning industry, helping me decide like what additives I need. And so if you're going to add spray tanning, call me. I'm happy to, yeah, train you on spray tanning. I'm happy to share all of my knowledge.

So, but it is definitely a more private thing. And there are some people who Only do, like, at home spray tan appointments where they come to you. Okay. But something to consider if that's what you want to do. Are you comfortable going to someone's house and doing that? Yeah. Do you, you know, do you want to just have a travel based business?

Kind of like the pop up jewelry. Do you want to have a studio in your home? Do you want to actually open a studio? Is spray tanning itself profitable enough to rent a retail space? If we just had spray tanning, no. Really? Due to the slow seasons or just due to like the nature of it? Where we're at now, like if I would balls to the wall with marketing, maybe I would could replace the revenue from jewelry but we're about 50 50 spray tan and jewelry.

Okay.

Jen Thyrion: So when you say marketing, where do you feel like that you're lacking? Is it social media? Is it all of things? Would you go back to ads? Yeah.

It's signage. We need more signage, which I owe an email back to our signage company about signage I've been wanting to install.

Jen Thyrion: But on your, like on your building?

On our window. Yeah. Because our signage is gorgeous. It says spray. I know. I love it. I was going to say that. I love your business name because it is just so simple. It's no one forgets it. That's what I always suggest to people about like if they're looking for a business name. Yeah. And don't be wrong. At this point, I think links is overdone.

I know I have it in my name, but I think that, like, there's too many links out there, right? So, like, I would always suggest going as simple and don't make it weird spelling, so they don't know how to look it up. Like, make it something catchy, simple, and they remember. Yeah, for sure.

Five letters is great.

Although, downfalls of spray is, like, spray what? Spray paint? Okay. Like, spray paint. Bug spray. What? So, you know, what's funny is on my ass door. Anytime someone writes the word spray, our business gets tagged. Um, so a lot of times people will be like, You just need to spray that wasp nest. And like, we get tagged in so many like, pest control things on accident, that Nextdoor sent us like, You are the talk of the town.

A sticker? On our front door. Because I'm like, well I'm fucking taking this and I'm putting it on our front door. Because Okay, I didn't think of that. Actually. It's so funny. Like, if you go to Nextdoor and search spray, none of it is about us. It's about spraying for like Spraying for wasps. Yeah. Or like, You can spray paint that, like furniture stuff, like, but so I'm like, I'm putting that next door logo on our front door.

So people know people tag us now if some people will know that's not true, but yeah, it's, it's everything. Marketing I think is like it's signage, it's social media, it's Google search, it's making sure we're getting more reviews and like, we're. We're making good strides with things like that. Um, I wish I had started on that earlier than I did.

Like I wish I would have started a year ago instead of starting that in like March. Because we do have a great, we have good scores and stuff. Yeah. In that sense. But we're not at the top of the list and people search spray tanning and Kyossal Rock. I, I, yeah. So that's where, we do have, When I said, wait, I'm a marketing company, we do have a marketing company that manages our like online reviews and stuff.

Okay. All breath local. Okay. And they kind of specialize in small businesses. And so they helped me manage that and they created a microsite for us, but it's very minimal spent. Okay. Like I'm their bottom tier client. That's crazy. The bare minimum they respond to all of our reviews. Oh, that's okay. And they manage our microsite and they tell me what words people are searching And so as we gain more data and knowledge from that partnership i'll start making more investments where it makes sense But i'm, okay I'm a big believer in understanding data for making investments, but it's really important to me that i'm not just like Wasting money on something that I feel Is going to be good for the business.

Yeah. Cause I've ever worked for a CEO who like makes their decisions on feelings. Doesn't work well. No. And I

Jen Thyrion: mean, I've been there. I feel like, you know, and I think that we just automatically think that's what we need rather than, and thinking that's going to be the answer to, I think we put a lot of weight into things and then we, without really doing the research, like you're saying, without actually.

Seeing that's what we need, even like just putting something on social media and not really seeing what's doing the best, what's right when I post, like it's just kind of throwing things up and then expecting without doing some research into what's really what I want to see. Yeah. Yeah. I pull our

followers a lot and like, what do you guys want to hear from us?

Yeah. But do you want to see stories from me? Do you want to see, do you want to see our inventory? What is it that you guys want to see? So I do that a lot. And then it's kind of I love to bake. I don't know if you like to bake, but I do love to bake. I don't like to cook. I like to bake. Same. Yeah. I'm not a good cook.

No. Baking. Love it. So it's like making the perfect cake. Like making a cake is not super easy. You have to have the right measurements of each thing. And someone might say baking soda is the trick. Baking soda is the trick. It's going to help it rise. It's going to give it the fluffiness you want. Yeah, that's the trick, but you can't make a whole cake with big soda.

You need flour and sugar and you need baking soda and salt and yes, you need whatever add ins that you want and a Bundt cake is different than a sheet cake, which is different than a rum cake, which is different than muffins. Yes. And banana bread. Yes. And so as a business owner, you suddenly get this high.

I'm thinking like, if I just invest in my Instagram ads, I'm going to get so many followers and my business is going to explode. Right. It's not just that. No, that's a small piece of all of those tiny minuscule pieces of flour

Jen Thyrion: in your batter. Well, that's also something to said, be said about like, when one thing doesn't work for every business.

Right. You know what I mean? So I think that's a lot of times when we like, say, even those amazing groups, like when we're trying to get feedback, you have to kind of use it as with sort of with a grain of salt, where you're considering everything, but you're also figuring out because that might work for that person's business, but they do, you have a very different business than I have, and we both do permanent jewelry, so it works for you, it might not work for me.

Right. So you have to kind of like think about again, going back into your numbers and seeing and doing the research and not just being like, Oh, it worked for them. Oh my gosh. Like, right. It's going to work, you know?

Yeah. So it's like, I'm in chain selection for permanent jewelry. Like your chain selection is, that's a hard thing to nail down.

Jen Thyrion: Yes. And then you ever did, the whole thing was like, do you, so like, Stainless steel, not stainless steel. That's why I'm asking Dr. Oz, what do you want? I have my own way, but I'm always quick to say like, this is what works for me. And this is my opinion. And this is what I like. And this is what, this is because this is my intention and the vibe I want with my business.

It doesn't mean that's the same for you. These are just things to consider and make wise decisions with like, you know, and kind of go with your gut. Like, if you're leaning that way for a reason, try it, you know, but just because I tell you I don't do it, it doesn't mean you can't do it. So being a new business, do you feel like, is it the whole thing of like how businesses make profit, that whole like, whatever, or like that within the first like few or a couple years, I guess, a normal thing?

Yeah. Do you feel like that's like normal for me?

Yeah, I mean, I guess normal is a normal. Like, what do people expect? Yeah, so yeah, that is a very normal thing. You should not expect a massive profit. Hence, this is why I have a job, you know, because like, again, I, we have a large family. My husband's a firefighter.

Like, I always joke and say, like, next time I get married, I'm marrying for money so that I don't have to think about the bills. Is your ultimate goal to just do this? And not yet to Amphifolta, it is. Um, my ultimate goal is to have at least three locations around Colomado and retire, like, in Steamboat and do all those things.

But there, I have to fulfill other things in order for that to happen. Yeah, I have to keep our lives, and it's not like we live some extravagant lifestyle. We're like a very middle class family. Sure. Living in the suburbs of Casserole. Yeah. We're Denver. So I really like to measure our business month by month.

I set intentional monthly goals with, I set them based on, you know, seasonality based on trends of the business, based on what we need to break even. Yeah. Like. I know the number in my mind and what we need. And we make adjustments based on where we're at. But every single month I tell the team, this is our goal for permanent jewelry.

This month, we want to sell 9, 000 of jewelry. Our goal for spray tans is 7, 500. I'm throwing out numbers and not saying that's our goal this month, but. That's like within the ballpark, I think, of our goals. We want to sell 500 of hair tinsel. Yeah. That's a lot of hair tinsel. That's 50 people that come get hair.

Like that's like realistic, right?

Jen Thyrion: Right.

250 in hair tinsel is realistic. As a, as like someone on the street, and you'd be like, You're only like 2. 50 a month from hair tinsel. Yeah, because it's not, hair tinsel for us is not a revenue generator, it's a, uh, like customer retention.

Jen Thyrion: Well, it's almost like when I picture in like boutique world, right?

Okay, like even the structure I have it in a merchant market. And I've had, there's been a lot of people that have come and go from the barn where I'm at, right? And there was one girl who I loved so much, but she had these really funny greeting cards. It's all she had. But this is the thing, do you know how many greeting cards you need to sell?

Yeah, in order to make your rent and a profit and you know, I mean, so it's a kind of sounds a nice thing with tinsel. If you were to have a brick and mortar that just had tinsel, it would be literally impossible. Like you go, bro. Oh, totally. Um, so you would rent their space to me. Cause they'd be like, what kind of business?

So even with my boutique, like there's things I know the profit margin is. I know there's some things I can only two times, for example, just depending on what it is, right? But I know that I'm not gonna do all my things, the items that way. Right. There's other ones I can do. There's way bigger profit margin.

Yeah. Those are just there as an added thing to like, add to the environment of the shop.

Exactly. That's essential for us. Our profit margins on ear piercing is completely different than our profit margins on Tensile, which is different than our profit margins per chain and why we have different tiers of pricing for chain and how I identify where something goes in that tier is not asinine.

Like there's, there's a reason for it and most of it is. Cost. Yeah. And profit. And so, we have goals, you know, every month, uh, and we break them, I break them into retail, permanent jewelry, tanning, spray tanning, and then piercing and tinsel I group together just because they're kind of our, they're kind of our stepchildren.

Sure. Which sounds horrible, but like piercing, I, I don't want it to be, but they're also in the same location in the studio. They're right next to each other. And we definitely take those, we take those appointments the least. Okay. Um, and so that's why I grouped them together. And so I track it, like every week I'm like, this is where we're trending.

We're 25 percent through the month, this is where we're at for our goal. Great job here, how come we're not selling tinsel? Or how come we're not selling jewelry? Why aren't we, what's going on with jewelry right now? Why aren't people getting it? Is something going on? Or are you hearing something from people?

Or, hey, how come we just had like, 40 spray tams in the last two days. Oh, it was a homecoming. Oh my God. We should have marketed that, you know, like, yeah, yeah. We kind of learn as we go together as a group. Um, our goals for the month are never below what our projecting spend is a month for sure. And so I am really proud to say that, uh, we broke even first month being open, we were profitable second month.

Barely broke even third month and we're trending to be profitable this month also, so that's amazing There are our first four months being open in a brick and mortar Um that said, you know, I developed the business over a year and we were generating clientele over that year and and we do We intentionally do things outside of just our brick and mortar to generate more business like going to the Autumn Mystical Fair.

Yeah. Um, we have that event next week that we're going to. We did a sponsorship at Rock Canyon High School for their like breast cancer fundraising. Okay. So we do things like that to boost our sales too and then we add things like we just added new additives to our spray tans that are like an upcharge and they're doing well already.

So. And you have memberships, right? We do. But we're not, like, we're not a typical membership based business where they hound you to get a membership. Like, I intentionally trained my team to, like, first visit, don't mention it unless they mention it. There's in our rooms, there's signs that say like, this is what a membership costs.

Yeah. We want memberships. Don't get me wrong. Like recurring revenue is better for me than a one time visit. Sure. But I want to be incredibly intentional to not be the business that people are like, I don't want to go in there because they're going to try to sell me. Yes. We all know those businesses.

It's like, gyms are a great example. Like, look, I just want to take one Zumba class. I don't want to commit my life to you. Yeah, yeah.

Jen Thyrion: Where then you're like, when then you're kind of like, scared to like, cancel. Have you ever seen that Friends episode? Yeah,

at the gym. At the gym. She's like, I'll, at the bank.

to services had a heyday like: 2018

Okay. This is just me. I hear you. This is my personal, I've not read any journal that says this. Yeah. Okay. And I think people are starting to rebel against the recurring subscription model because we live in such an expensive time in the world right now. We have a finite amount of disposable income because mortgages are high.

Interest rates are high on our loans. Medical care is high because food costs so much money. So people aren't necessarily subscribing willy nilly like they used to. Yeah. And. Not everybody can replicate the Netflix model, and even Netflix themselves, they are having to differentiate their models so that they can maintain profitability.

Yeah. And I just think that, as a culture, we are on the cusp of seeing a big, push back against all things of scripture. Yeah. I agree with you. That's what I believe. I could be totally wrong No, I can feel it too.

Jen Thyrion: An economist could be like, this girl's an idiot, but it's because yeah. I mean, even just like, thinking about now that everything is like, you said Netflix and all these apps, and like, Oh, before, you know, you're like paying for a million different TV apps.

I never watch Hulu. Like how's this? And all that, so, yeah. Yeah. Yeah, it's nice not to be pushed, and like, if you really Like you said, if you really are interested and you've come here enough where it makes sense for you, then like, you see, it's here for you kind of thing.

And we will tell those people, we're like, Hey, and we don't do a ton of heavy membership marketing.

We did, we did a blast like in September cause I wanted to gain some members before summer or before winter, rather. We didn't push as hard as we could have, uh, intentionally. Actually my profession, my day job is selling memberships. That's what Illusion is. Illusion is a membership based business. Oh my gosh.

Um, and so I have a lot of expertise in selling memberships. And it's been great for my career, but Inspirato is a luxury travel club where we're selling to C suite style individuals. Spray is not that. Spray is selling to all income levels. Yeah. All interest levels. Yeah. Spray tanning. Yeah. All types of individuals.

Like it's just, it's a different business and I want to create a space, a space here that people know they can come in and get a beauty service and not be like, they're going to sit me down and show me a chart and tell me why I need to be a member and I'm never going to go get a wax there again.

Because it's just, it's All they want me to do is buy a membership. No, I agree.

Jen Thyrion: Well, I'm kind of anti that. Good for you. So what advice would you give to someone who is starting a business? Who's starting a business? Yes.

Well, besides the advice I've given, I would say Be interested in what you're doing. If you're not interested in it, you're not going to have fun with it.

So true. And be willing to learn. Never stop learning from what you're doing because you don't know it all. Nobody knows it all. Be humble enough to be able to take feedback. Listen, there are times when people give me feedback and I'm like, ah. Because. I know what I'm doing. And then, then I say, I'm like, they were kind of right.

Jen Thyrion: Like, Hey, you know what happened the most? Is that with my husband makes a suggestion. I'm like, no, no. And I get so like, 'cause I can be very just strong and I, you know, and stubborn. I can admit it. I'm stubborn. Yeah, me too. And then literally, it won't even be, it'll, it will, it'll take a while for me. Right.

It won't be the next day, but then I'll be like, I'll come in and be like, oh yeah, someone do. He's like, you act like it's your idea. I had this idea and now you think it's a good idea. I was like.

Okay. You know, we do that. That's the dynamic in this relationship. All right. Let's stay married. Just let me keep doing it.

No, it's funny. Like even, so the most triggering feedback for me is like for my family, you know, your family's the most triggering thing. And my sister Kate was like, you should, she was very nice about it. She was like, you should get a rug outside of the Versa spa because it can get wet and slippery and you don't want someone to slip.

And I was like, I already thought of that and I didn't get one because I don't want bronzer on it. And then later that night I was like, I do really need to get a, like I should just be willing to listen instead of putting up a defense yet, which earlier I was like, you don't need to take everyone's advice and there is a balance, right?

So be willing to learn and trust your employees, right? Yeah. Um, push your employees to be the boss when they're here. Yeah. Right. Like I don't want. My team feeling like, well, shit, I have to call Tenley for everything because I just don't know. And of course, there's things they need to call me for that they truly don't.

Like, sure, I've never canceled a membership. How do I do that? I want to make sure I don't mess anything up. That's different than, than, you know, making a decision of like, not to pierce an infant. You know, whatever it is, I, uh, empower your employees to treat the business as if it's theirs. Yeah? I love that.

That would be, I guess, some of my last parting words of. It's amazing. Advice. This has been great. Sure, I'll think of more in the shower later. But damn it!

Jen Thyrion: Why didn't I say that? She could've said that. I know. Don't you always feel that way, especially like during heated conversations? You're like, I should've said that.

There's a lot of things, like, in my less mature days. Oh, totally. On my notepad and my phone. I would write those things down. Um, and in my mid twenties, when I was like the worst of the worst level of. Unhealthy emotionally. I had an apology list in my phone of people who owed me an apology. Oh my gosh. I like it, whether it's a client that upset me or like didn't sign a contract or a founder, or, or a friend that slighted me somehow, or, you know, my sister for doing that thing when we were seven, or my mom or my dad, like I, and I deleted it, okay?

It's permanently gone, but I look back at that time and I'm like, damn, that girl was She needed some help. Oh my gosh.

Jen Thyrion: I so don't just yeah, I know my friends about this is like when old posts come up on facebook And you're like, oh my god, I cringe like post that when I was 25 Oh gosh, like why did I

think saying I wanted to know like you hear about people like celebrities getting their old tweets resurfaced And it's like I mean i'm sure I have things out there.

Oh, no on the internet

Jen Thyrion: that are like Okay, you know, I know, but you know, it makes us who we are today, you know, live and learn. I love it.

All you can do is be better, be inclusive and yeah, we, you know, think about the mark you want to leave on the people around you and I want to leave a good mark on people around me.

Yeah. I want people to feel inspired after they come to spray or work for me or sit on my couch. No tariffs on it. Ouch. I love this tariff.

Jen Thyrion: Don't take it with me. I think I put it in my van.

I'm behind 300 on our goals this month, so I'll sell it to you for three fifths. You just keep paying.

Jen Thyrion: Okay, where can we find you if we want to find you on Instagram,

all

Jen Thyrion: the

fans?

Braycastlerock is our Instagram. That's the best way to follow our business. Uh, I post on there all the time. I run it. If you want my personal, Say, what's your phone number? What your, my shoe size is? No, uh, what is my personal? It's at, I don't even know your personal. T-E-N-L-E-Y-M-W-H-M-W-H. Tenley. MWH On Instagram, it's, I mean, go to my business case.

Yeah. Because it has like first phone, like mostly just my kids. Yeah. Spray cast rock. And we are on Facebook. Don't. Manage that. It's just synced to Instagram, so Instagram's the best. Okay, perfect.

Jen Thyrion: All right. Thanks for hanging out today. This is kinda really fun. I've learned so much about. Okay, thanks.

Thanks, bye. Well, how do you feel? I hope you found value in today's episode and you walk away feeling inspired. I would love to hear from you. Let's link up. You can find me on Instagram at Goldie Link Society. You can find out more about our permanent jewelry membership@goldielinksociety.com. Our handmade permanent jewelry supplies of.

connectors, chain, and more at GoldieLinksSupplies. com. Okay. I will see you next time. Have a golden day.